SAP Forum and SUGMENA Conference Kingdom of Saudi Arabia 2014

Luka Mucic Member of the

Global Managing Board of SAP AG, Head of Global Finance

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Internet penetration

m-Commerce value

Smartphone penetration

Social media

Mid

dle

E

as

t K

SA

+40% / 90M users

2015: 413M users

60% / 8.5M users

$4.9B (by 2015)

$520M (end 2013)

8.3% (112.2M Users)

72.8% (2013)

45M Facebook users 20M mobile social network users

7.8M Facebook users, thereof 5M on mobile 4.8M active Twitter users (45% yoy growth)

We are living in the connected economy Middle East and Kingdom of Saudi Arabia statistics

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= Connected things Revenue opportunity

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Cloud Internet of Things Big Data Mobile

Revenue opportunity for companies leveraging these big drivers of technology innovation

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Pirelli Shell Porsche

Innovative companies get the results

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Networks Systems Things & apps

The SAP HANA platform makes everything you own smarter…

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SAP HANA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

Cloud Mobile & device

Store

Database Analytics Middleware

Enabling innovation

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Cloud is here… the right mix is the deciding factor

managed

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SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION

ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION

SAP LINE OF BUSINESS CLOUD APPLICATIONS MANAGED CLOUD

SAP Business Suite on HEC

SAP Business Warehouse on HEC

from SAP or PARTNERS PEOPLE CUSTOMER MONEY SUPPLIER

CLOUD SUITES

ERP

PARTNER/ ISV APPS

HANA.COM

HANA CLOUD APPS

MARKETPLACE

SAP HANA CLOUD PLATFORM

Application Development | Integration | Database and Analytics | Foundation

SAP Cloud portfolio Innovation and agility - delivered in an unified approach

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Influence buying

behavior

Deliver a 360 view of

the customer

Improve overall

engagement Grow lifetime value

Align people with

goals and objectives

Increase customer

satisfaction

Increase operational

efficiency

Deliver 360° view of

spend and vendor

relationships

Discover new

business

opportunities

Customers Seek Outcomes Not Products

Enable employees to

develop themselves

Accelerate time to

productivity Reduce COGS

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Lead with innovation. Lead the world.