brand visual identity June 2011

luk beautifood

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word mark

colour: PMS TBC

black & white colour

word mark application

scaled reversed

descriptor mark & tag line

beautifoodskin delicious make up

descriptor mark application

black & white colour

scaled reversed

beautifood

beautifood

beautifood

beautifoodbeautifood

brand mark the complete set

beautifoodskin delicious make up

typography font styles

Trebuchet MS - spaced

Aurelie - customised

Aurelie

beautifood

Palentino headings

Trebuchet MS sub headings

Skin delicious make upTrebuchet MS

Helvetica copy

nourish

#cc9933

R204 G153 B51

colour palette primary

chocolate

R96 G85 B64

colour palette secondary

H2O

R94 G159 B184

salad

R165 G176 B0

brand graphic element

application example:

photography hero/secondary

brand mark

colour palette

typography

graphic element

photography

brand visual identity summary of elements

beautifood

headingssub headings

tag line

copy