lucrative luminary 6-figure speaker accelerated mentoring ... · 6-figure speaker accelerated...

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Lucrative Luminary Accelerated Mentoring Program

© Copyright 2013 ~ Leader to Luminary Training Inc.

Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program

-Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program. -This is Callan Rush. -In this module we’ll tackle STEP 4 of the 10 step DEAL Process. -STEP 4 of the deal involves answering the following question: -How can I maximize the PERCEIVED VALUE of what I am offering? -This is where you start figuring out what you will offer your audience for the investment they make. -What will they get in exchange for the tuition you just decided upon? -As you head into this section, do your best to let go of any attachment you have to the elements of your strategic offering. -Pretend you are starting from scratch – even if you aren’t! -This will help you fully leverage this step of the Deal. -Maximizing the Perceived Value is all about getting crystal clear on what your audience gets for their investment – and equally as importantly, how you’ll position what they are getting, so it is irresistible to them! - You’ve likely heard the term ‘Irresistible Offer’ before.

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-It’s a common phrase used in this business. -What it means, in reality, is something quite simple. - Irresistible, in this case, simply means that the VALUE in what you’re offering is perceived as much higher than the INVESTMENT you’re asking for. -For example, if I knew you were going to give me $10 of value for $4, I’d give you $4 all day long! -You’ll offer your ‘strategic offering’, in many cases a program, as a solution to the new problem your audience has. -This step is about packaging and communicating that solution to them so the perceived value is as high as possible! -So, how do you do that? -How do you MAXIMIZE the perceived of what you are offering? -The key word is PACKAGING! -Pretend I had 2 water bottles. -Both were full of equally amazing, high quality, fully filtered water. -However, one came in a package like this: [see slide] -And the other came in a package like this: [see slide] -Which would you guess you’d pay more for?

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-Choice #2.. of course! -Why? The packaging has a higher perceived value! It looks and feels more substantial, like it is worth much more! -You want to talk about the features of your strategic offering so they feel like the fancy water bottle! -There are many ways to do this for programs. -Let’s use this program as an example. -When I offered you this program, I promised to provide you with 10 weeks of content that would help you write a life changing, lucrative speaking engagement script. -This is called the Magic Pill PromiseEand is often enough to get folks to buy your program! -In this step, write down your main Magic Pill Promise. -This will how they’ll get the main solution your presentation positioned. -For example, will you deliver the content of your program as a 3 day live intensive? -Will it be a 90day virtual coaching program? -Will it be an 18module online video course? -Next, you’ll do what is called, ‘the Plus One’.

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-As part of that 3day program, or 90 day mentoring, or in addition to the main promise of educational content to solve your primary problemEyou’ll offer a bunch of ‘extras.’ -For this program, the main promise was 10 weeks of educational content to help you create a lucrative speaking engagement script. -The PLUS ONE was a bunch of extra features that held a high perceived value to you! -For example: -Group Mentoring Calls -Recordings of those Mentoring Calls -Personal 1:1 Laser Coaching Sessions -Email, Skype, Telephone access to me each week -Templates of all kinds to support you -Private Members Only Website -Exclusive Facebook Community Page -All of these features are sweetened the DEAL, and made the program more irresistible. -Here are some elements you can include when you describe your program to increase the perceived value of your Magic Pill plus one offer:

Transcripts Webinars Teleseminar Personal Coaching Personal Group coaching Worksheets

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Templates Checklists Systems Techniques Mentoring (group/individual/online/offline) Memberships (online or off line) Audio Recordings Journals Physical/Virtual Products (i.e. books, cds, dvds, audio, video) Assessment Post Event Plan Strategy Sessions Recipes Goody Bags Bonus Baskets Books Magazines Joint Venture Partner’s Program/Product/Service Lunch/Dinner with the Trainer (during event) VIP Seating Party/Social/VIP Gathering Night before Event

-Again, these are all features that increase the perceived value of what people get in exchange for their investment. -I’ve included this list as one of the resources for this week. -Whatever items you choose to include for your offer – and I recommend (especially at this point) brainstorming as many as you can – and be sure you choose a ‘results based name’ for each. -For example, let’s say you choose to offer a Template as part of your program.

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-Make sure you choose a name for the template that suggests a benefit or solution. -For example, in our Monetize program, we offer a, “Selling From the Stage Template.” -In this program, I offer a “Tantalizing Title Template.” -Make sense? -If you have this concept down – great! -If not, just ask yourself, what can you add to your package to increase the perceived value. -Things like recordings of mentoring calls are a very subtle, yet very valuable program feature that increases the perceived value. -Personal or group coaching also significantly increases the perceived value of a program! -Whenever possible, if you can offer personal or group coaching – DO IT! -In general, it is one of the BEST ways to elevate your perceived value. -Okay – your turn! -Pause the module now, decide what the basic format will be for your strategic offering. i.e. Product or Program

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i.e. 3 day live, 90day mentoring, 10 online videos, 8 audio recordings, or any combination! Then, brainstorm a loooong list of items you’ll include to increase the perceived value. Good Luck! -Once you’ve completed this step, you are ready for step 5 of the deal.

lucrative luminary 6-figure speaker accelerated mentoring ... · 6-figure speaker accelerated...

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