lucas fernleigh portfolio

8/14/2019 Lucas Fernleigh Portfolio

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LUCAS FERNLEIGH environmentally sensitive design & print

We are about hal a century away rombeing ecologically and economically

bankrupt because o global warming-Andrew Simms, quoted in Demand for Kyoto tax on the US, BBC News, 6 Dec 03


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Telephone: 02392 526895 Email: [email protected] Web: www.lucasfernleigh.co.uk

South Downs Joint Committee

Interim Management Plan

This heavyweight publicationneeded to impart a seriousmessage to the readerin an attractive and user-riendly style. Printed usingenvironmentally sensitive

processes and materials.Printed on Revive Matt stock using vegetable based ink.Front cover printed in four process colours. Text pagesprinted black only


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World Society for the Protection of Animals

(WSPA) Bears of the World - Education Pack

This colourul packcomprises a older,worksheets and a largecolour poster. It wasdistributed to educationalestablishments globally.

Design allows or easyoverprint o alternativelanguages.Printed on Revive Matt stock usingconventional ink. Printed in four process

colours throughout.


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Compassion in World Farming (CIWF)

Farm Animal Voice Magazine

Farm Animal Voice isa quarterly magazine.Produced to a tight turnaround and budget, themain requirement is or abright, contemporary

publication that is clearand easily read.Printed on Revive Matt stock using conventional ink. Printed in four process colours throughout.


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Enraf Fluid Technology

Biofuel Literature

We were asked toproduce this promotionalliterature explaining theproduction o Bio-Fuel,highlighting the benetsand pitalls associated with

its production.Printed on Revive 75 Matt recycled stock using conventional ink. Printed in four process colours throughout.


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National Trails - South Downs Way

Generic Information Folder

This bright and enticinginormation older was printedon an uncoated stock rom100% post-consumer waste.It gives an inormative,attractive overview o the

majestic South Downs.Printed on Revive 100 uncoated recycled stock using vegetable dye ink. Printed in four process colours throughout.

Explore and Enjoy

South Downs Way

NATIONAL TRAILNationalTrailsin England

and Wales

Formoreinformationgoto

www.nationaltrail.co.ukorcontact:

TheSouthDowns WayNationalTrailOfficerSouthDownsJointCommittee

VictorianBarn,VictorianBusinessCentreFordLane,Ford,WSussexBN180EF

Telephone:01243 558716Email:[email protected]

The South Downs

TheSouthDownsWaystretchesfor over100 milesbetweenEastbournesdramaticcoastline

andthe ancientcityof Winchester.The Trailrunsthe entirelengthof theSouthDowns;anationallyprotectedlandscapeoriginallydesignatedastwo AreasofOutstandingNaturalBeauty(AONBs)andnow designatedasa NationalPark(awaitingconfirmation).Walkers,cyclistsand horse-riderscanenjoy thisvariedlandscapeof rollinghills,

woodlands,rivervalleys,andopen chalkgrassland withexpansiveviewssouth totheEnglishChannelandnorthto thewooded Weald.

The South Downs Joint Committee works in partnership withlandowners and other organisations to protect the South Downs.

For more information go to www.southdownsonline.org

The iconic lighthouse atBeachy Head

Ofa'sDykePath

PennineWay

PennineBridleway

ClevelandWay

YorkshireWoldsWay

Hadrian'sWallPath

Ridgeway

ThamesPath

South Downs

Way

North DownsWay

South WestCoastPath

PeddarsWay&Norolk

CoastPath

PennineBridleway

CotswoldWay

PembrokeshireCoastPath

GlyndwrsWay

ENGLAND

WALES

Formoreinformationgoto

www.nationaltrail.co.uk

TheSouthDownsWay

FSC

LOGO

workinginpartnershipwith

Photo:A.Purkiss/NE

Photo:A.Gattiker/NE

Photo:A.Gattiker/NE


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I see trees o green, red roses tooI see them bloom or me and you

And I think to mysel what a wonderul world.I see skies o blue and clouds o white

The bright blessed day, the dark sacred nightAnd I think to mysel what a wonderul world.

-Louis Armstrong (1901-1970), What a Wonderful World


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Focus Logistics

Logotype Design

We designed a boldnew identity which

gave the companya strong visualpresence on theroad, when applied to

their feet o vehicles.


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British Hospitality Association

Awards Logo Design

Designed to be used asa stand alone logo or with

the category winner strap,this simple, bold designencompasses the BHAsareas o operation in

one simple image.Winners areencouraged to

use the logo intheir ownpromotionalactivities


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LUCASFERNLEIGH environmentally sensitive design & print


UK Specialist Immigration Services

Logotype Design

We were commissioned todesign a new identity or UKSIS.

The brie was or a simpletypographic design that subtlyrefected the organisationsprimary activities.


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Telephone: 02392 526895 Email: [email protected] Web: www.lucasfernle igh.co.uk


Logotype Design

by railTrails

Following the re-brandingo SDJC we were set the

challenging task o creatinglinked identities or two publictransport related walkingschemes. This signpost

styled design was the result.


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Joint Product Placement/Sponsorship Branding

Aviva Ocean Racing/Dee Caffari

We were asked to create thisproduct sponsor identity or

Aviva and Dee Caari.The biggestchallenge was

combiningthree distinctlogo stylesinto one clear

cohesive,balanceddesign.


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Branding

Blossom Branding Direct

Promotional branded clothingand incentive manuacturer,

Blossom Branding, asked usto create a logo or their newbusiness. We combined thisfowing script ont with a blossom

moti constructed rom the twoBs in the company name.


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Branding

Blue Parrot

Technical vending companyBlue Parrot commissioned

us to design a logo orits innovative, cuttingedge vending products,which utilise the latest

communications technology.


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Branding

Meon Valley Partnership/SDJC

MEON VALLEY

PARTNERSHIP

To capture the essence othe rolling South Downs

Landscape, was the challengingbrie or this logo design.The nal version captures thelandscape as a whole in one

elegantly simple image, in whichmv is subtly refected in thelandscape prole.


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LUCAS FERNLEIGH

....I we continue reducing Earths biodiversityat this rate, the consequences will beproound. The web o lie connects thesmallest bacterium to the giant redwood andthe whale. When we put that web in peril, we

become agents o calamity.from the Biodiversity insert in National Geographic,

February, 1999, Vol. 195, No. 2

environmentally sensitive design & print


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American Express/Restaurant Association GB

National Restaurant Week Literature

To promote and encouragerestaurant participation

in National RestaurantWeek, was the brie orthis practical but attractivebrochure. We also handled

the brandingand pressadvertising.


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Enraf Fluid Technology

Press Advertising, Literature

and Display Material

We developed aseries o unied

visual metaphorsto promote a serieso Enras technical

products throughcoordinated literature,advertising andexhibition material




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Honeywell

Display Material

We were brieed to develop arange o exhibition materials.There was a high level o image

manipulation involved creating aphoto-illustrative eel




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National Trails

South Downs National Trail - Walks

This ongoing series o largeormat leafets is designed to

old to DL and encourageswalkers to explore the naturalsplendour o the South Downs.


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Honeywell

Fuel Terminal Focus 2

A colourul and inormative,20 page newsletter keeps

existing and potential clientsinormed o the latest newsand product developments.


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Sail Training International

Transat Brochure

We were invited to producedesigns or this 24 page

promotional brochure. Wealso produced a conceptualinteractive pd version.


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Product Catalogue

Blossom Branding Direct

A bewildering array oproducts were eatured in

this promotional catalogue.All o the product shots werephotographed in our studio.

I E T

BlossomBranding

I E T

I E T

I E T

DIRECTwww.blossombranding.com

quality business promotions

Direct from the

manufacturer

PENSWe oer a ull range o quality writing instruments, which

make the perect git that your corporate partners and

employees can use every day.

KEYRINGS & PHONECHARMS and money-clips give another way or

your company to increase its

prole on an item that is both

attractive and usable every

day. Manuactured using

one o the same processes

or pin badges and cufinks.

However a tool needs to be

manuactured specic to the

mobile phone charm.

98

01329 822583 www.blossombranding.com

LUCAS FERNLEIGH


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Alverstoke Junior School

Summer Fair Promotional Poster

A quirky, un, composite imagewith a surrealist

eel was createdto promote a localJunior School

Summer Fair,on this short-runposter.


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On and on the rain will allLike tears rom a star,like tears rom a starOn and on the rain will say

How ragile we are,how ragile we are-Sting, Fragile - Nothing Like the Sun


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Compassion in World Farming

Legacy Pack

Produced using 100% recycledstock and vegetable inks, this pack

was sympathetically designed toengage the reader and provokereasoned thought on making a will.



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Discovery Yachts

Product Literature

We were proud to be asked tocreate some concepts or the

production o a new suite obrochures or Discovery Yachts,manuacturers o very high-end,exclusive sailing yachts.



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British Hospitality Association

2008 Luncheon

The BHA asked us to producevarious items or their prestigious

luncheon, comprising promotionalitems, event brochure, awardslogo, display material and apowerpoint presentation.



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Aviva Ocean Racing

Dee Caffari Promotional Poster

Aviva Ocean Racingasked us to create

a dual languageposter, promoting aposter competitionor children, tomark Dees doubleworld record andtriumphant nish o

the Vende Globe.We created thisdynamic illustrationstyle as inspiration.

SavingsInvestments

Dessinez un poster pour DeeComptition de Bienvenue

Nous vous invitons dessiner unposter pour Dee pour laccueillir

son retour en Angleterre aprs

son tour du monde. Nous vous

encourageons tre le plus cratif

possible et tous les posters reus

seront remis Dee son retour.L quipe dAviva Ocean Racing

slectionnera un gagnant dont le

poster sera imprim et expos lors

des festivits organises autour

de son retour en Angleterre. Le

vainqueur recevra galement lesac dos dAviva Ocean Racing

rempli de cadeaux !

Dee Caffari va bientt terminer

son Vende Globe avec lobjectif

dtablir un nouveau record du

monde en devenant la premire

femme faire le tour dumonde en solitaire dans les

deux sens.

Les posters proposs doivent tre envoys Dee Caffari Racing, Unit 12,

Cooperage Green, Royal Clarence Marina, Weevil Lane, Gosport, Hampshire,PO12 1FY, Angleterre . Ils peuvent galement tre photographi et scann et

tre soumis par courrier lectronique en format .pdf ou .jpeg [email protected] (une inscription par personne par e-mail).



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Annual Report

Elegant simplicity and careullyselected imagery, helps this

annual report to get importantinormation to the reader in aclear and authoritative way



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Dee Caffari Racing/Aviva Ocean Racing

Greeting Card

We used one o our ownstriking images o Aviva in ull

fight. rounding No-Mans LandFort, to create this bespokeshort-run greeting card.

i

elefantimages

i

Aviva rounding No Mans Land FortFrom on original image by Lucas Fernleigh

by Lucas Fernleigh Ltd www.lucasfernleigh.co.uk



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The Lubrizol Corporation

Introductory Literature

Strong photo-montage andphotography give this brochure

a condent and dynamic eel.Design is creative whilst takingaccount o strict brand guidelines.



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SDJC/Countryside Agency

South Downs Way Bus Walks

We created a seto six o these

inormation packedwalks leafets.Designed toencourage peopleto catch the bus totake a walk in thecountry. Each leafet

eatured threecircular walks withclear instructionsand mapping.



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Dee Caffari

Promotional Poster

This poster wasproduced to

provide someadvance promotionor a und raisingevent, An Eveningwith Dee Caari.This short-runposter was printed

on a digital press.The event wasa resoundingsuccess.



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National Trails

South Downs Way Mountain Bike Guide

Produced in a handy, pocket-sized, multi-old ormat, this

leafet was printed on a tearresistant, waterproo stock.To highlight the mountain bikecode we devised a un sheepcharacter and created a seto nine illustrations.


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.... Wisdom demands a new orientation o scienceand technology towards the organic, the gentle,the nonviolent, the elegant and beautiul.

-E.F. Schumacher, Small is Beautiful, 1973

big ideas not big wordsTelephone: 02392 526895

Email: [email protected]

Web: www.lucasfernleigh.co.uk

Please contact us to discuss how we might be able to help you,or for answers to any questions you may have. Thank you.

lucas fernleigh portfolio

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