luca tarasco - mobile payment & e-commerce
DESCRIPTION
Local E-commerce di Luca Tarasco durante la giornata Mobile Focus svoltasi il 30 maggio 2014 a Torino nell'ambito del Digital FestivalTRANSCRIPT
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Luca Tarasco
Co-founder & CEO
Cloubs
Local
eCommerce
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Come vendeva il bisnonno
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E come si pagava
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Quali vantaggioffre un computer
tascabile?
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Bello, ma non rivoluzionario
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Che ci piaccia o no, è sempre con noi
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Che ci piaccia o no, è sempre con noi
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Che ci piaccia o no, è sempre con noi
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Tanto vale sfruttarlo!
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Beacons
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Beacons
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Gipstech
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Valore eCommerce 2014
UK 74 mld di euro
Germania 43 mld di euro
Francia 29 mld di euro
Italia 14 mld di euro
Netcomm eCommerce Forum 20/05/2014 - http://bit.ly/1jpuCBm
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20mlne-shopper totali -una volta nella vita-
200mlne-shopper totali stimati
50mlnoperazioni totaliprimo trimestre 2014
6mlne-shopper sporadici -1/2 acquisti primo trimestre 2014-
9,4mlne-shopper abituali
+20%rispetto allo stesso periodo 2013
+3.7%rispetto ad Aprile 2013
+17%rispetto allo stesso periodo 2013
16mlne-shopper -primo trimestre 2014-
di cui
Netcomm eCommerce Forum 20/05/2014 - http://bit.ly/1jpuCBm
�ne 2014
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700mld/€
Netcomm eCommerce Forum 20/05/2014 - http://bit.ly/1jpuCBm
Gli acquisti onlinesono solo il 2% totale, ma...
...il 10% delle scelte d’acquisto avviene su internet!
{
60-70mld/€
{
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637mln/€
+19%acquisti ecommerce da mobile
+85%
16mlnmobile e-shopper
Netcomm eCommerce Forum 20/05/2014 - http://bit.ly/1jpuCBm
2013 2014Mobile commerce
< 1mld/€{
Mobile Commerce
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eCommerce
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Club MyCloubs CheckOut
Beers
Disco Feverwelcome to
WinesCocktailsLong Drinks
Alcohol Free
WhiskeyVodkaRum
NEXT
#CDE
7 minutes ago
Gin + extra mint1 Mojito
Kris
JustCavalli
Mojito 10,00euro
TOT 10,00
x1
NEXT
#ABT
5 minutes ago
Draght_Blonde2 Bavaria
John
JustCavalli
Bvr 9,00euro
TOT 9,00
x2
NEXT
#RKT
3 minutes ago
White Rum
Draught_Weiss
2 Daiquiri3 Bavaria1 Lagavulin
Tony
JustCavalli
DaqBvrLgvln
20,0013,5010,00
euro
TOT 43,50
x2x3x1
NEXT
#SLC
2 minutes ago
1 Negroni1 Arneis
Katie
JustCavalli
NgrArns
7,005,00
euro
TOT 12,00
x1x1
S M A R T C L U B B I N G
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Ordinare cibo e bevandea volte
può essere complicato
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O... impossibile
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Non è primitivo?
Code, menù cartacei...
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E creare un’esperienzaveloce e divertente!
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Club MyCloubs CheckOut
Beers
Disco Feverwelcome to
WinesCocktailsLong Drinks
Alcohol Free
WhiskeyVodkaRum
Tutto ciò che vuoi
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Al momento giusto
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Cloubselimina le code
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E può essere utilizzato
in ristoranti e bar
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Per aiutare i turisti durante Fiere e Saloni
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Cloubsottimizza i flussi di lavoro
dei ristoratori
producendo maggiore profitto
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e facilita l’ordinazione
aumentando la propensioneall’acquisto
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Offri da bere con Cloubs!
Cloubs è anche social: