luca marchetti - vr e applicazioni b2b
TRANSCRIPT
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MILAN 20/21.11.2015
Luca Marchetti - Studio Evil
VR e applicazioni B2B
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MILAN 20/21.11.2015 - Luca Marchetti
DISCLAIMER
#IMHODiscutiamone
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MILAN 20/21.11.2015 - Luca Marchetti
Chi?Luca MarchettiCEO di Studio EvilVR enthusiast
Game developerTechnology enthusiastMaker della domenica
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MILAN 20/21.11.2015 - Luca Marchetti
Cosa? VR - Virtual Reality
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MILAN 20/21.11.2015 - Luca Marchetti
Cosa?VR - Virtual Reality
Jaron Lanier
nel 1985 fonda VPL Research
Commercializza: - Guanti VR - Occhiali VR
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MILAN 20/21.11.2015 - Luca Marchetti
1985
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MILAN 20/21.11.2015 - Luca Marchetti
1985
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MILAN 20/21.11.2015 - Luca Marchetti
Oculus Rift
2B$
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MILAN 20/21.11.2015 - Luca Marchetti
Gear VR
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MILAN 20/21.11.2015 - Luca Marchetti
HTC Vive
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MILAN 20/21.11.2015 - Luca Marchetti
SONY Morpheus
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MILAN 20/21.11.2015 - Luca Marchetti
VPL Headset
VPL Research 1985/1990
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MILAN 20/21.11.2015 - Luca Marchetti
Virtual Boy
Nintendo 1995
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MILAN 20/21.11.2015 - Luca Marchetti
Jaguar Headset
Atari 1993
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MILAN 20/21.11.2015 - Luca Marchetti
I-Glasses
1990/1995
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MILAN 20/21.11.2015 - Luca Marchetti
PerchéVR nei videogiochi,perché no
VR B2B, perché si
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MILAN 20/21.11.2015 - Luca Marchetti
VideogiochiSviluppare un gioco VR costa più ricercaIl pubblico di riferimento è minuscoloDifficile monetizzare a breve termine
ma…
Bisogna stare sulla cresta dell’onda
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MILAN 20/21.11.2015 - Luca Marchetti
B2BDifferenti obbiettivi, pubblico selezionatoStrumento utile per rispondere a necessità preciseForte impatto emotivo
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MILAN 20/21.11.2015 - Luca Marchetti
B2B - Formazione- Simulazione di scenari di crisi- Training emotivo- Riproduzione di oggetti complessi/costosi- Possibilità di training/retraining a casa
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MILAN 20/21.11.2015 - Luca Marchetti
RELIVESerious game Training
Kinect/Oculus Rift CPR
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - Luca Marchetti
B2B - Real Estate- Verificare progetti prima che vengano costruiti- Arredare appartamenti- Vendere “sulla carta” mostrando il risultato- Ristrutturazioni
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - Luca Marchetti
B2B - Marketing- Forte impatto emotivo- Fiere, eventi- Coinvolgimento del pubblico- Effetto wow (per ora)- Si ricorda facilmente
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - Luca Marchetti
B2B - PORN
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MILAN 20/21.11.2015 - Luca Marchetti
Tools of the trade
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MILAN 20/21.11.2015 - Luca Marchetti
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MILAN 20/21.11.2015 - SPEAKER’S NAME
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