Long Tall Sally Research

Comme Des Garcon, Pop up Shop 2004

Linda Berman, vice president of strategic brand development for Caruso

Affiliated Holdings explains the appeal as,“Pop-up shops present something that has never been seen before, and then they're gone. The now-you-see-it, now-you-don't factor lends the operation an air of inherent excitement.” More and more retailers seemingly agree as they jump onto the bandwagon of a marketing trend that, ironically, will probably be around for quite awhile.

Ck One

http://vicestyle.com/en/news/today/post/east-end-ck-one-pop-up-store

http://www.graziadaily.co.uk/fashion/archive/2011/04/08/ck-

one-pop-up-shop-opens-in-london-today.htm

Ck OneIDEAS from this store:

• Trendy spot Shoreditch village underground

• 8th -17th April 2011 (10 days long)

• Selling Ck One product as well as novelties – i.e. Vending Machine s dispensing calvin klein mens boxers

• ‘Coincided with Ck One’s Live events in partnership with mtv push’ (Music festival type event – with celebs like professor green performing)

http://www.cosmopolitan.co.uk/lifestyle/entertainment/this-week/what-to-do-this-week-11-17-apr

Adidas Originalshttp://www.youtube.com/watch?v=seUwclP70Ng

• ‘Not Static, Immobile’ • ‘The idea that they can pop, disappear and reappear somewhere else’

IDEAS From this store: •Someone outside promoting the store with signs• Using a theme throughout the store

POP UP STORES – IDEAS FOR LAYOUT

Ksubi “Pop n Shop” store – “Lest we Regret” Nov ’08Australian online only – designer denim, fashion & accessories

Gap’s denim line in LA in 2009

MAC IBIZA pop up store

•€35 EURO Entry (Redeemable against purchase)

• From 14.04.11 – 31.10.11

• Monday – Sunday, 11.00 –13.00 | 18.00 – 01.00

Debenhams Editionhttp://www.company.co.uk/fashion/news/debenhams-launches-edition-designers-pop-up

Newburgh Street, London – ‘In store Edition will cover approximately 500 sq ft of space across 30 stores. Glass and monochrome fixtures will be finished with premium chrome fittings, providing a clean, gallery-style space that will make the clothing the focus.’

YSL “Edition Unisex” Pop up Shophttp://www.sincerelyjules.com/2009_02_01_archive.html

Duration: 1 Week

Emma Bridgewater - SALE SHOPhttp://www.plinkfizz.com/client-news/shoppers-transported-in-style-to-new-emma-bridgewater-pop-up-sale-shop/

Shoppers transported in style to new Emma Bridgewater pop-up Sale shop (29th Dec – End of Jan)

04 January 2011

Fulham Road-based Emma Bridgewater made a big hit on the local high street when it opened a special shop to cope with its anticipated Sale stampede.

The shop at 739 Fulham Road which underwent a major redesign last November has already expanded temporarily to a store five minutes down the road at 654 Fulham Road.

And Emma Bridgewater fans that visited on the first day of the sale were in for a treat as the store layed on a quirky form of transport to save shoppers’ weary legs, with a stunning polka-dot rickshaw carrying them between the two shops.

Explained Fulham Road shop manager Cristina Vicente: “The Emma Bridgewater January sale has become a highlight of the season with many hundreds of people expected on the first day alone. We often see dozens of shoppers queuing for hours before we open.

“This year’s sale is starting four days earlier than last year and we knew we needed more space to accommodate the excellent bargains straight after Christmas.

Louis vuitton & Comme des garcons collaborationJune 11, 2009Shopping Spotlight. The Pop Up Shop Phenomenon

The collaborative pop up shop between Loius Vuitton and Comme des Garcons in Tokyo

A new wave of shopping has recently arrived, carrying with it an innovative philosophy. The formula of the pop up shop is simple: pair a limited amount of products with a limited amount of time it can be purchased, throw in a sleek space to showcase the wares and add a few freebies to the deal and viola!—a recession-proof sales technique that is quickly turning into a global trend.

The concept of a pop up shop has actually been around for some time. Shopping center owners have always held specialty leasing departments that turn empty space into paying tenants for a few months or rent out kiosk space. The fresh take on the temporary shops is through the interactive, entertaining nature in which they cater to their clientele.

Over the holidays last year retailers such as American Apparel provided.artwork exhibits, games, and even karaoke machines in their temporary retail sites in and around New York Companies provide free samples, have certain days catered, and offer many other perks that turn the pop up shops into a veritable free-for-all of customer-friendly services. And it works!

http://secondcitystyle.typepad.com/second_city_style/2009/06/shopping-spotlight-the-pop-up-shop-phenomenon.html

http://www.refinery29.com/plus-size-clothing-nyc

Pop Up Plus• Secret Locations• Venues posted on website before