lts brand audit

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Brand Audit Online Videos

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Post on 22-May-2015

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Long Tall Sally Brand Audit into Online media guides.

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Page 1: Lts brand audit

Brand Audit – Online Videos

Page 2: Lts brand audit

Topshophttp://insideout.topshop.com/blog/topshop-video/

Inside-Out. Topshop Video

• Post videos once a month

• Content: Music Videos, Runway footage (such as LFW), Make up Tutorial, Exclusive Kate Moss

feature etc.

• Style: Minimalist, Topshop fonts, Youtube embedded videos with

options to Comment, Tweet, Email the link or LIKE on Facebook

Page 3: Lts brand audit

River Islandhttp://www.styleinsider.riverisland.com/river_island_TV

River Island TV

• Various videos on the site ,which are updated every couple of months including

• Catwalk footage from Fashion Week

• Celebrities performing

• Event Coverage – An archive of past fashion shows, press days, casting calls etc.

• This, That & the Other - A number of archive videos including a celebrity store visit, a press presentation and a Look Book created using River Island Buyers, designers etc.

• What’s ‘in’ this season using products from a River Island showroom. How to wear and style it, while also showcasing their product. A video for Women’s wear and a video for Men’s wear.

• River Island seasonal Look Books. Content: Footage of the Look Books being shot. A video for Women’s wear and a video for Men’s wear.

Page 4: Lts brand audit

Levi’shttp://explore.levi.com/news/

Explore

• “Get the Look” video – How to wear and style a new season look. Designer shows this with a model and gives tips.

• “How to wear” video – How to wear and style a specific LEVI’s Men’s product. Designer shows this with a model and gives tips.

• Clever advertising tool: Link to collection to buy online ‘Shop these SPRING LOOKS now’ with ‘SPRING LOOKS’ hyperlinked to the online store.

• Both video’s have a professional feel, using a custom LEVI’s DESIGNERS STUDIO introduction.

• Options to share on: Facebook, Twitter and Blogger.

Page 5: Lts brand audit

H&M http://www.youtube.com/user/hennesandmauritz

H&M Life, H&M on TV and Featured.

• H&M Life - general seasonal trend videos etc.

•H&M on TV - commercials and TV Spots

• Featured - purely for campaigns like Fashion against AIDS, fronted by popular celebs such as Selma Blair

• H&M custom introduction on videos

• Very active - at least one video per week

• Options to share on Facebook

• Promo videos for collections - Conscious Collection showcased by supermodel Natasha Poly

• Video Surveys – public opinion such as ‘What To Wear On A Date’.

•Jade Frampton (market Editor @ Elle US) showcases new season showroom product while discussing trends for the season. Tries on accessories and gives personal tips and opinions. ‘See you next week!’ implies a regular following.

Page 6: Lts brand audit

French Connectionhttp://www.youtube.com/user/frenchconnection

Youtique – French Connection’s very own Youtube channel

• 11 Videos for each trend of this current season

• Interactive Trend videos – Links embedded to buy the items

• Showcases item on model and stylist gives advice on how to wear the item and what with

• Options to share on Twitter and Facebook

• Campaign videos available to watch

• General Fashion Tips - videos on what to wear to certain events.

Page 9: Lts brand audit

Bravissimohttp://www.bravissimo.com/perfectfit/fitting-video/

Bravissimo Fitting Guides

• Generic Informative videos

• A Bravissimo expert and a real woman as the model to show how the product should fit

• Two videos ‘Full Fitting Experience’ and ‘Quick Fit Guide’ – Self help guides for the average woman

• Contact details and website at the end of the video