ltb2014 digital deployment as a competitive advantage-shaun collins
TRANSCRIPT
Digital Deployment as a Competitive Advantage
Shaun Collins
CEO CCS insight
Digital Deployment as a
Competitive Advantage
Shaun Collins
CEO
CCS Insight
@shauncollins
3© CCS Insight
Boundaries between Devices Are Blurring
Consumer needs
Communication
Personal Media and content consumption Communal
Content creation
Productivity, computing power
Portability
Screen size
Smart-
phones
Larger
smart-
phones
PhabletsSmall
tablets
Large
tablets
Convertibles,
small
notebooks
NotebooksAll-in-one,
TVs, etc
<=4.0" 4.1"-5.4" 5.5"-6.9" 7.0"-8.9" 9.0"-10.9" 11.0"-13.9" 14.0"-18.9" 19"-23" 23"+
4© CCS Insight
The Tablet Filled the Gap between Phones and Laptops
5© CCS Insight
Phablets and Small Tablets Bridged the Gap between Phones and Tablets
6© CCS Insight
Mobile Devices Are Now a Continuum with New Categories
+97%+43%
+252%+132%Growth in
volume (units)
from 2012 to 2017
Growth in
value
from 2012 to 2017
Source: CCS Insight
7© CCS Insight
Mobile Devices Are Now a Continuum of Homogeneous Screens
2.4-inch 3-inch 4.5-inch 5-inch
6-inch 7-inch 8-inch
10-inch
8© CCS Insight
Enterprise Priorities in 2014
9© CCS Insight
European IT Budgets on the Increase
Increase more than 10%
Increase 5% to 10%
Increase 0% to 5%
Unchanged
Decrease 0% to 5%
Decrease 5% to 10%
Decrease more than 10%
18%
19%
9%
37%
5%
8% 4%
IT budget change, 2014 versus 2013
10© CCS Insight
Which Areas Will Be Prioritised?
0% 10% 20% 30% 40% 50% 60%
Hardware
Software
Cloud services
Outside services
Maintenance
Staff
None
49%
52%
31%
25%
33%
43%1%
European IT budget priorities, 2014
11© CCS Insight
Which Areas Will Be Prioritised?
0% 10% 20% 30% 40% 50% 60%
Hardware
Software
Cloud services
Outside services
Maintenance
Staff
None
49%
52%
31%
25%
33%
43%1%
European IT budget priorities, 2014
12© CCS Insight
IT Projects Priorities in Europe in 2014
0% 10% 20% 30% 40% 50% 60%Server virtualization
Tablet PCs
DR/BC
Smartphones
Mobility
BI/BA/data warehousing
Backup for virtual servers
Custom app development
Net management and monitoring
Network-based security
Virtual networks and storage
Identity and access management
Mobile applications
European IT project priorities, 2014
13© CCS Insight
IT Projects Priorities in Europe in 2014
0% 10% 20% 30% 40% 50% 60%Server virtualization
Tablet PCs
DR/BC
Smartphones
Mobility
BI/BA/data warehousing
Backup for virtual servers
Custom app development
Net management and monitoring
Network-based security
Virtual networks and storage
Identity and access management
Mobile applications
41%
40%
37%
European IT project priorities, 2014
14© CCS Insight
74 76 78 80 82 84 86 88 90 92 94
Mobility/Security
2014 2013 2012
Management Investment Priorities Moving to Mobility Quickly
15© CCS Insight
Every Minute, We Communicate in Multiple Ways
700,000
100
1,500
15,000
205
million
98,000
400,000
7,000
Facebook updates
New LinkedIn accounts
New blog posts
iPhone apps downloaded
E-mails sent
New tweets
Skype calls
New pictures uploaded to Flickr
Source: CCS Insight and company reports
16© CCS Insight
Three in Four Phones in Use at the End of 2013 Will Be Smartphones
0%
20%
40%
60%
80%
100%
Smartphones
Non-smartphones
15
15.5
16
20122013
20142015
20162017
2018
15.715.7 15.7
15.7 15.7 15.815.9
Proportion of smartphones
and non-smartphones (%)Smartphone
installed base (M)
Source: CCS Insight
Netherlands
installed base
17© CCS Insight
LTE Transforms the Device Landscape by 2015
Source: CCS Insight
Phone
volume (M)
Netherlands
shipments
0
1
2
3
4
5
6
7
20122013
20142015
20162017
2018
1.10.8
0.40.3
0.20.2
0.2
4.8
2.9
2.0
1.2
0.70.4
0.1
0.2
2.5
3.7
4.6
5.25.6
5.9
GSM WCDMA LTE
18© CCS Insight
The First 20 Quarters of 4G and 3G Adoption Compared (Netherlands)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
3G
4G
4G forecast
Source: CCS Insight
19© CCS Insight
The Mobility Market is Complex and Unstructured
Content, Services and
Platforms
Networks
Mobile
Manufacturers
Influencers
PC
Manufacturers
20© CCS Insight
React and Rationalize: 2011/12
• Centralization, cost control and visibility
• Address consumerisation, device and app complexity - BYOD
• Mobile strategy and lifecycle management
• Mobile security and risk management
• Policy, governance and compliance
• Efficiency of ICT infrastructure
• Functional profiling
Enable and Transform: 2013/14
• Innovate
• Increase business agility
• Customer engagement and service
• Collaboration between employees, customers and suppliers
• Optimize processes
• Flexible and new ways of working
• Revenue and upsell or cross-sell
Summary: Many CIOs in "Reaction Mode" and Transitioning
21© CCS Insight
Mobility First — Servers to PCs to Mobile to Tablets
TCOROI
TCS"tactical" to "strategic"
22© CCS Insight
Multi-device usage fuels the need for cloud services
Brings higher traffic per user and per device
The Cloud is Central to a Consistent Multi-Screen Connected Enterprise
23© CCS Insight
Tom Daly (Director for Global Connections) “Its about enabling desire”
In 2014 the mobile team became larger than the desktop team
Released a Digital Design Guidelines – optimise mobile implementation
Coke Play – gamified loyalty programme aimed at Korean teens
Mobile video at the centre of the deployment – more mobile views than desktop in 2014
“There is nothing in our pipeline that does not have mobile in it”
Also helping Coke with operations, bottling, merchandising
Coca-Cola: ‘Phone in One Hand, Coke in The Other’
24© CCS Insight
Coping with Staggering Amounts of Data
Every day, 2.5 quintillion bytes
of data are created —
so much that 90 percent of the
data in the world today has been
created in the last two years alone.
IBM, 2013
25© CCS Insight
Eventually, Everything Will Be Connected
Smart metering Connected cars Smart cities
eHealth Connected home Retail
26© CCS Insight
Google Now and big data as examples
Constant challenges from regulators
The security of personal and professional cloud will be important
Cavalier attitudes to privacy will be a barrier to consumer adoption outside the US
Privacy and Security May Be Barriers to Some But Not All
27© CCS Insight
So What?
28© CCS Insight
CIOs are under increasing pressure to respond to complexity/fragmentation
• Fixed and mobile presence becomes a competitive advantage for enterprises
• Explosion of devices and stakeholder requests demands flexibility and agility
• Budgets straining to keep pace with these changes and challenges
Cloud and mobile are capturing the imagination of the enterprise
• CIOs are embracing cloud as they invest in more capable networks and devices
• Seeking out single providers for multiple services and bearers
• Integrating complex networks on premise and off-site
So What?
29© CCS Insight
Service providers are key to exploiting an enormous cloud / connection opportunity
• Enterprise security and customer confidence will be key
• Service Providers are central to the deployment of these solutions to large and small
enterprise
A complex combination of solutions and distribution will be crucial
• Providing complex solutions from one source will be central to these changes
• Consistent decisions across fixed and mobile properties will be expected
• Complex sourcing and QoS deals will move solutions from transactions to service
So What?
CCS Insight www.ccsinsight.comEMEA: North America:
268 Bath Road 21574 Castleton Street
Slough Cupertino
SL1 4DX CA 95014
UK Twitter: @ccsinsight US
Tel: +44 8450 574223 [email protected] Tel: +1 408 886 1745
Shaun Collins
+44 7836 699970
@shauncollins