lsc332 creating your own brand

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LSC 332: LSC 332: Lecture Lecture Introduction to Identity DON STANLEY | @3rhinomedia | Fall 2012

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Do you want to learn how to take control of your job search? Do you want to know how to create your own brand that can help you find your dream job? In today's lecture I share a few stories and tips from successful professionals on how to do just that. The most important point to remember is you MUST do the introspective work to be successful. Any questions let me know.

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Page 1: LSC332 Creating Your Own Brand

LSC 332: LSC 332: LectureLectureIntroduction to Identity

DON STANLEY | @3rhinomedia | Fall 2012

Page 2: LSC332 Creating Your Own Brand

What is Identity?What is Identity?[Assignment]: [Assignment]:

• Creating Logo (color, fonts, arrangement)Creating Logo (color, fonts, arrangement)

• Business CardBusiness Card

• LetterheadLetterhead

• ResumeResume

• Envelope (extra credit)Envelope (extra credit)

DON STANLEY | @3rhinomedia | Fall 2012

Page 3: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s?

DON STANLEY | @3rhinomedia | Fall 2012

Page 4: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

DON STANLEY | @3rhinomedia | Fall 2012

Page 5: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job?

DON STANLEY | @3rhinomedia | Fall 2012

Page 6: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

DON STANLEY | @3rhinomedia | Fall 2012

Page 7: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

3.3. 70% of American workers experience stress-related illness70% of American workers experience stress-related illness

DON STANLEY | @3rhinomedia | Fall 2012

Page 8: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

3.3. 70% of American workers experience stress-related illness70% of American workers experience stress-related illness

4.4. 33% increase of heart attacks on Monday mornings33% increase of heart attacks on Monday mornings

DON STANLEY | @3rhinomedia | Fall 2012

Page 9: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

3.3. 70% of American workers experience stress-related illness70% of American workers experience stress-related illness

4.4. 33% increase of heart attacks on Monday mornings33% increase of heart attacks on Monday mornings

5.5. According to the CDC more people die at 9 am Monday than any According to the CDC more people die at 9 am Monday than any of time or day of the weekof time or day of the week

DON STANLEY | @3rhinomedia | Fall 2012

Page 10: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

3.3. 70% of American workers experience stress-related illness70% of American workers experience stress-related illness

4.4. 33% increase of heart attacks on Monday mornings33% increase of heart attacks on Monday mornings

5.5. According to the CDC more people die at 9 am Monday than any According to the CDC more people die at 9 am Monday than any of time or day of the weekof time or day of the week

6.6. Why did Dan Miller, Career Coach, start a radio show on Sunday Why did Dan Miller, Career Coach, start a radio show on Sunday nights?nights?

DON STANLEY | @3rhinomedia | Fall 2012

Page 11: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

3.3. 70% of American workers experience stress-related illness70% of American workers experience stress-related illness

4.4. 33% increase of heart attacks on Monday mornings33% increase of heart attacks on Monday mornings

5.5. According to the CDC more people die at 9 am Monday than any According to the CDC more people die at 9 am Monday than any of time or day of the weekof time or day of the week

6.6. Why did Dan Miller, Career Coach, start a radio show on Sunday Why did Dan Miller, Career Coach, start a radio show on Sunday nights?nights?

7.7. How many hours are in a week?How many hours are in a week?

DON STANLEY | @3rhinomedia | Fall 2012

Page 12: LSC332 Creating Your Own Brand

Why Should You Care?Why Should You Care?1.1. What’s the average length of time in a job in 20s? What’s the average length of time in a job in 20s? 13 months13 months

2.2. What’s the overall average length of time in a job? What’s the overall average length of time in a job? 2.2 years2.2 years

3.3. 70% of American workers experience stress-related illness70% of American workers experience stress-related illness

4.4. 33% increase of heart attacks on Monday mornings33% increase of heart attacks on Monday mornings

5.5. According to the CDC more people die at 9 am Monday than any According to the CDC more people die at 9 am Monday than any of time or day of the weekof time or day of the week

6.6. Why did Dan Miller, Career Coach, start a radio show on Sunday Why did Dan Miller, Career Coach, start a radio show on Sunday nights?nights?

7.7. How many hours are in a week?How many hours are in a week?

8.8. How many are dedicated to working?How many are dedicated to working?

DON STANLEY | @3rhinomedia | Fall 2012

Page 13: LSC332 Creating Your Own Brand

3 Core Areas to Highlight3 Core Areas to Highlight1.1. Skills/AbilitiesSkills/Abilities

DON STANLEY | @3rhinomedia | Fall 2012

Page 14: LSC332 Creating Your Own Brand

3 Core Areas to Highlight3 Core Areas to Highlight1.1. Skills/AbilitiesSkills/Abilities

2.2. Personality TraitsPersonality Traits

DON STANLEY | @3rhinomedia | Fall 2012

Page 15: LSC332 Creating Your Own Brand

3 Core Areas to Highlight3 Core Areas to Highlight1.1. Skills/AbilitiesSkills/Abilities

2.2. Personality TraitsPersonality Traits

3.3. Values/Dreams/PassionsValues/Dreams/Passions

DON STANLEY | @3rhinomedia | Fall 2012

Page 16: LSC332 Creating Your Own Brand

Let’s look at some ExamplesLet’s look at some ExamplesWhen you see these samples, what comes to mind?When you see these samples, what comes to mind?

• What are their skills?What are their skills?

• What are their personalities like?What are their personalities like?

• What would they love to do?What would they love to do?

• www.egrantdesign.com/portfolio/www.egrantdesign.com/portfolio/

• Smashing MagazineSmashing Magazine

• Web Design LedgerWeb Design Ledger

DON STANLEY | @3rhinomedia | Fall 2012

Page 17: LSC332 Creating Your Own Brand

What do you want to say?What do you want to say?

DON STANLEY | @3rhinomedia | Fall 2012

Homework:Homework:

Answer these questionsAnswer these questions

• What are your skills/abilities?What are your skills/abilities?

• What are your personality traits?What are your personality traits?

• What are your values/dreams?What are your values/dreams?

• What companies need these traits and would value them?What companies need these traits and would value them?

Create logo samples. Be willing to experiment. Think colors and Create logo samples. Be willing to experiment. Think colors and fonts (dafont). Have samples ready to share next Tuesday. fonts (dafont). Have samples ready to share next Tuesday. Then we’ll talk about colors and business cardsThen we’ll talk about colors and business cards