lsa|14: big brand to smb - maximizing roi with customized local strategies
DESCRIPTION
During this presentation at LSA|14, a panel of local experts highlight the importance of customizing marketing strategies for local clients big and small.TRANSCRIPT
What’s Working in Local Media today?
Welcome!
R.O.I.
Gold left in the mine
Local Media Today
Our Panel
Yellow Pages
Not Cool
Hands down The Best R.O.I. in local advertising for key categories and geographies
it just works
Meet Hank
• Running a tire and auto repair store is hard work.
• Hank needs ROI of his time and money
• YP Delivers over $13 in profits for every dollar Hank invests.
Hank works hard for his money.
13 to 1 !
uniquely positioned
• One of The Largest Local Media Advertising companies in the U.S.
• The Largest Yellowpages Publisher in the world• The number one IYP• One of the largest resellers of Google Ad Words• The third largest mobile advertising company• A leader in Mobile and Online display
What’s working?Lead Managed Programs - Made Easy
We have met the enemy
Effectiveness: Measureable Return on Investment
Efficiency: Scalable solutions in fragmented hyper local media