lsa bootcamp portland: understanding your customer's journey: from discovery to loyalty
TRANSCRIPT
Presented by:Emma Vaughn
Regional DevelopmentMain Street Hub
The Customer Journey: From Discovery to Loyalty
• Where to be proactive• How local businesses are being found
and chosen• Location-based marketing• How to create brand loyalty• How to generate engaging content
Agenda
Win an
Since 2010, we have crafted more than 4 million messages online for more than 6,500 local businesses.
CustomerReviewsReal Time
Customer ServiceReviews& Circles
Grow & Engage
CustomersTargetedLocal Customers
170+MillionReviews
500MTweets
per day
80% active users are on
mobile
400MillionActive Users
844MillionMobile daily active users
83Million
Unique visitors via their mobile device in Q2
2015
Be productive where it matters
New Customers
2
3 Types of Customers
8 out of 10 consumers are likely to seek the opinions of others online before buying goods or services & 64% of them have changed their minds because of those opinions. 5
New Customers Reputa-tion
New Customers
Friends and Referrals
202
3 Types of Customers
80% of consumers say that they are more likely to try new things based on friends’ suggestions
made in social media2
Word of Mouth
Let Your Current Customers Market YOU
New Customers
Friends and Referrals
Regulars
3 Types of Customers
Location-Based Marketing
Build Customer Loyalty
What makes a good cocktail party?
“Getting great customer engagement is a function of inputs like post structure, topic, timing and great writing.”
Types of posts:
Product promotion
Pop culture base
Question-based posts
Contests or Giveaway
Generate content to engage and retain customers
People are most likely to engage with branded content on social media that contains pictures (44%).
This post reached 48,256 people!
56xs their fanbase!
Visual branding Accurately & professionally showcase your talents
What can implementing Twitter mean for your business?
• More customer feedback• Direct customer interaction• Real time engagement• More word of mouth
Stay Connected
Gain Advocacy
Stay Top of Mind
Stay Top of Mind
Free resources to help your business
Contact Us: [email protected]
www.mainstreethub.comwww.facebook.com/mainstreethub
Twitter: @MainStreetHub
@EmmaWantsPizza