lr-mlm marketing plan

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Proper marketing of the product, the tools work and how to use them, the unique presentation of the business idea, support for new staff, but the network maintenance and analysis of the marketing plan are just some of the tools that the Academy offers its associates LR. Because our employees they live the values ​​of LR, Passion, Confidence, Responsibility. This means LR Academy This means LR luck.

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Page 1: LR-MLM marketing plan

LR!"#$%&'() *+"(

violina spasova
www.lr-mlm.alle.bg
Page 2: LR-MLM marketing plan

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Page 3: LR-MLM marketing plan

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3,0 % +<;8.234 /-E90F.0G;89<8 5

10,0 % D,8H<0?94 /-E90F.0G;89<8 6

3,0 % @-E90F.0G;89<8 E0 ;-?:45<90 7

1,2 % *.8E<;891234 /-E90F.0G;89<8 7

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;+8)* "9"%"1 (' PW)I+'( 5&:#% (;("(' )# (0"#*#56' )-3&'#, 2(&'( #*&% ),'"-*%&2 )+3()'(6'#5%( # "#+5&9&"+5 (' )/(# &3# & 9+ )/(6 )3#'2+. ?(",:2&'#, 4#%#"&"+%& (' 2"+B%& 25&#%'&, ),<( )# ):&'+' 9+ 2/+5&>&2+.&& 9+ 5&:#% (;("(' %+ ),'"-*%&2+.

<9= "9"%"1 (' PW)C#)#:%&6' 5&:#% 05@) 3#)#:%&6 4"-0(/ (;("(' %+ *()#4+ &94"+*#%+'+ )'"-2'-"+.

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@/(9"8+*& J,5;(:&%+'+ 0(2+9/+ 0"#3&%+/+%#'( %+ )'"-2'-"+'+ %+ ),('/#'%&6 ),'"-*%&2 %+*(5-, '(/+ (9%+:+/+, :# /)&:2& ),'"-*%&.&, 9+0&)+%& (' A, '#1%&'# ),'"-*%&.& & ),'"-*%&.&'# &3 0"&%+*5#8+' 2,3 *,5;(:&%+'+.

<-1&1/8)* "9"%"1D;<&6' (;("(', /25@:&'#5%( 5&:%&6 (;("(', 2(B'( ),'"-*%&2,' 0"+/& ;#9 %#4(/+'+ 21% 5&%&6.

Page 4: LR-MLM marketing plan

A/#*&6%&4$)*+) #& (+8)* + 6%20"' "9"%"1

!0.381<9F ,?09-1 90 LR

A*+:&*+)!F3#)'( )+3( *+ )# 2(%.#%'"&"+'# /,"1- 0"(*+8;+'+ %+ LR 0"(*-2'&, '"6;/+ *+ )# /,90(59/+'# (' /,93(8%()''+ *+ 0"#*)'+/&'# %+ /+$&'# 25&#%'& ;&9%#) 3(*#5+ %+ LR. H,B 2+'( 0( '(9& %+:&% 3(8# *+ 0#:#5&'# (' (;("('+ %+ /+$&'# ),'"-*%&.&.

?"&3#": ?"+/&'# (;("(' (' 400 5/./ 400 GV / 400 PW. =+0"+/&5& )'# (' 4-3+ 25&#%'& )/(& ),'"-*%&.&, 2(&'( 0()'&4+' ),<('(. A+ *+ -)'+%(/&'# %&/('( )& %+ /,9%+4"+8*#%&#, # %#(;1(*&3( *+ 0"&;+/&'# 2,3 )/(6 (;("(' & (;("('+ %+ /+$&'# ),'"-*%&.&. H(/+ )+ (;<( 2.000 PW, 2(#'( (9%+:+/+ 11% /,9%+4"+8*#%&# (/3#)'( 3%, 2+2'( # 0(-4("#). F+$&'# ),'"-*%&.& )+ ) 0( 400 PW & )+ %+ %&/( 3%.

D' "+95&2+'+ 3#8*- /+$#'( %&/( %+ /,9%+4"+8*#%&# & %&/('( %+ /+$&'# ),'"-*%&.& 0(5-:+/+'# '.%+". /,9%+4"+8*#%&# 9+ "+95&2+.

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&0:?<H0 90 /-E90F.0G;89<B10: 12.000 PW = 21% /,9%+4"+8*#%&# 8.000 PW = 16% /,9%+4"+8*#%&# 4.000 PW = 14% /,9%+4"+8*#%&# 2.000 PW = 11% /,9%+4"+8*#%&# 1.000 PW = 9% /,9%+4"+8*#%&# 500 PW = 6% /,9%+4"+8*#%&# 250 PW = 3% /,9%+4"+8*#%&#

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*IJ)I+N!I @KL(")#"M6%('% L" #"L+'$"

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@0A010 2=8130:

?(2-02+ 9+ 400,00 5/. ?"(*+8;+ 9+ (2+'+5(8%+ .#%+) 560,00 5/.

= ;<.83190 ,850?:0 41 1-.F4/23010 4121-,30 160,00 ?/.

400 5/. ('4(/+"6' 0"&;5&9&'#5%( %+ 400 GV & %+ 0"&;5&9&'#5%( 400 PW. D' 250 PW 0(5-:+/+'# *(0,5%&'#5%( /,9%+4"+8*#%&#. F,/ /+$&6 )5-:+B / "+93#" %+ 3 % (' 3#)#:%&6 /& (;("(' (GV). I(%2"#'%( &945#8*+ '+2+:

3% /,9%+4"+8*#%&# (' 400 GV 12,00 5/.

I:P0 ,850?:0: 172,00 ?/.

!5#*(/+'#5%( 9+ 3#)#.+ 0(5-:+/+'# (;<+ 0#:+5;+ (' 172,00 5/.

3%400 PW

400 GV

@0A010 2=8130 <EF?8G;0 1030:

?(2-02+ 9+ 400,00 5/.?"(*+8;+ 9+ 560,00 5/.

= ;<.83190 ,850?:0 41 1-.F4/23010 4121-,30 160,00 ?/.

11% /,9%+4"+8*#%&# (' 400 GV 44,00 5/.8% /,9%+4"+8*#%&# 9+ "+95&2+ 9+ 400 GV = 32 5/. x 4 128,00 5/.

I:P0 ,850?:0: 332,00 ?/.

!5#*(/+'#5%( /+$+'+ 0#:+5;+ (' 172,00 5/. 0(:'& )# # -*/(&5+ %+ 332,00 5/.!

8% "+95&2+= 32,00 5/.

3%400 PW

8% "+95&2+= 32,00 5/.

8% "+95&2+= 32,00 5/.

8% "+95&2+= 32,00 5/.

400 GV

3%400 PW

400 GV

3%400 PW

400 GV

11%400 PW

400 GV

A+ 0(-5#)%( "+9;&"+%# /,/ /)&:2& 0"&3#"& )+ &90(59/+%& 0"&;5&9&'#5%&'# )'(B%()'&: 1 5/. = 1 GV = 1 PW

Page 5: LR-MLM marketing plan

5!0.381<9F ,?09-1 90 LR

F+$#'( /,(*-$#/5#%&# # 9+"+9&'#5%(! L)0#5& )'# *+ 0"&/5#:#'# %(/& ),'"-*%&.& / ("4+%&9+.&6'+ )&. C#8*-/"#3#%%( &3+'# 8 *&"#2'%& +2'&/%& ;(%-) 5&%&&. ! '(/+ &*/+ )5#*/+<('( /,9%+4"+8*#%&# – 5&*#")2('(!

I+2 <# &945#8*+ )3#'2+'+ /& )#4+??"(*,58+/+'# *+ 0(5-:+/+'# /,9%+4"+8*#%&# 9+ 5&:#% & 4"-0(/ (;("('. ?(5-:+/+ )# 18.750 PW 4"-0(/ (;("('. ?( '(9& %+:&% /&# )'# %+ %+B-/&)(2('( %&/( %+ /,9%+4"+8*#%&# – 21%. H+2+ 0(5-:+/+'# 21% (' 5&:%&6 )& (;("(' (' 1.000 5/. / 1.000 GV.

D)/#% '(/+ 0"(*,58+/+'# *+ 0(5-:+/+'# /,9%+4"+8*#%&# 9+ "+95&2+. I+2'( / 0"#*1(*%&6 0"&3#", &9/+8*+'# (' %&/('( )& %+ /,9%+4"+8*#%&# ),('/#'%('( %&/( %+ /+$&6 ),'"-*%&2 & -3%(8+/+'# '+9& )'(B%()' 0( GV )'(B%()''+ %+ ),('/#'%&6 ),'"-*%&2. =+0"&3#":21% – 14% = 7%; 7% x 4.000 GV = 280 5/.

I,3 '(/+ &*/+ & 5&*#")2('( /,9%+4"+8*#%&# / "+93#" %+ 3% (' GV %+ /+$&'# ),'"-*%&.&.

C#)#:%+'+ /& 0#:+5;+ /#:# 3(8# *+ )# /&*&, 2+'( 0"& '(/+ *("& (<# %# )3# /9#5& 0(* /%&3+%&# ',"4(/)2+'+ (')',02+ (' 0"(*+8;+'+ %+ 0"(*-2'&.

>+75) $+)3#+&) )8;)6/#&)' ) )&?%+3-=)' 8- ,48&-5+-92#&)'(- "# %(*+)#(# , &-.-(- !&/-0& 1*-2#3)' &- www.academy-lrworld.com

@)2#+6*% ,48&-5+-92#&)# $%/7;-,- ,6#*) 64(+72&)*, *%0(% )3- $+-,% &- ,48&-5+-92#&)# 8- %<%+%( ) )3- 3)&)373 8 -*(),&) <%&76 /)&)) ) 16.000 PW %<" %<%+%( )/) 3)&)373 12.000 PW %6(-(4;#& %<%+%( $+) #2&- 2)+#*(&- 21% /)&)', )/) 2 2)+#*(&) 21% /)&)).

@)2#+6*%(% ,48&-5+-92#&)# 6# )8;)6/',- 6-3% &- <-8- %6(-(4;&)' %<%+%(, <#8 /);&)' ,) %<%+%(!

;+$)%-." '/#*&6%&4$)*+)

1. +<594 /-E90F.0G;89<8 / .0E=8. 90 21% /-.QC 1.000 GV = 210,00 ?/.2. @-E90F.0G;89<8 E0 .0E?<30 = 3 x 280 ?/. + 350 ?/. + 3 Q 75 ?/. + 45 ?/. = 1.460,00 ?/.3. +<;8.234 /-E90F.0G;89<8 90 214R9421 3% /-.QC 18.750 GV = 562,50 ?/.

I:P0 ,850?:0 (:8E 1-.F4/230 4121-,30) = 2.232,50 ?/.

7% "+95&2+= 280 5/.

7% "+95&2+= 280 5/.

7% "+95&2+= 280 5/.

15% "+95&2+= 75 5/.

15% "+95&2+= 75 5/.

18% "+95&2+= 45 5/.

15% "+95&2+= 75 5/.

7% "+95&2+= 350 5/.

14%5.000 PW

5.000 GV

21%1.000 PW

1.000 GV14%

4.000 PW

4.000 GV

14%4.000 PW

4.000 GV

14%4.000 PW

4.000 GV

6%500 PW

500 GV3%250 PW

250 GV

6%500 PW

500 GV

6%500 PW

500 GV

Page 6: LR-MLM marketing plan

1 < 4.000 PW %63+ )0#.. /,9%+4".

4.000 – 11.999 PW 7,00% (' ()'+',2+

M 12.000 PW 7,00% (' (;("('+

%+ 21%-/&'#

2-3 < 4.000 PW %63+ )0#.. /,9%+4"

4.000 – 11.999 PW 7,50% (' 50%

(' (;("('+ %+ 21%-/&'#

M 12.000 PW 7,50% (' (;("('+

%+ 21%-/&'#

4-6* 8,00%

7-9* 8,50%

10* 9,00%

12*+ 1 3&5. PW (;("(' &5& 3 )"#;,"%& 5&%&& 9,50%

12*+ 2 3&5. PW (;("(' &5& 2 05+'&%#%& 5&%&& 10,00%

B0)3+&(*" '/#*&6%&4$)*+)F+$&6' ;&9%#) 0"(*,58+/+ *+ )# "+9/&/+ & #*&% (' /+$&'# ),'"-*%&.& )# # 2/+5&>&.&"+5 9+ 21%. ! '(9& ),'"-*%&2 %63+'# "+95&2+ /,/ /,9%+4"+8*#%&6'+, ),('/#'%( %# 0(5-:+/+'# /,9%+4"+8*#%&# 9+ "+95&2+ 9+ %#4(. =( C+"2#'&%4 05+%,' %+ LR )# )0"+/6 ) '+9& )&'-+.&6 ),) )0#.&+5%('( /,9%+4"+8*#%&#**.

I+2 &945#8*+ )3#'2+'+ /& )#4+?

?"(*,58+/+'# *+ 0(5-:+/+'# 5&:%( /,9%+4"+8*#%&# & /,9%+4"+8*#%&# 9+ "+95&2+, + 0"& 8 +2'&/%& ;(%-) 5&%&& & 5&*#")2( /,9%+4"+8*#%&#. I+2'( /#:# 9%+#'#, %# (' (;("('+ %+ 21% 5&%&6, + (' ()'+',:%&6 (;("('. D)/#% '(/+ 9+ 0,"/& 0,' 0(5-:+/+'# )0#.&+5%( /,9%+4"+8*#%&#. F,/ /+$&6 )5-:+B 7% (' (;("('+ %+ *&"#2'%+'+ /& 21% 5&%&6.

D;<+'+ )& 3#)#:%+ 0#:+5;+ 3(8# *+ /&*&'# 0(-*(5-.

A$#=)-/&% ,48&-5+-92#&)# $%/7;-,- ,6#*) 64(+72&)*, *%0(% )3- $+-,% &- ,48&-5+-92#&)# 8- %<%+%( ) $%6()5&# 3)&)373 #2&- 2)+#*(&- 21% /)&)' ) 3)&)373 4.000 PW %6(-(4;#& %<%+%(. B%,#;# )&?%+3-=)' "# %(*+)#(# , (-</)=-(-.

1. @-E90F.0G;89<8 E0 ?<589 < F.C,4/ 4:4.41 (21% 41 1.000 GV) = 210,00 ?/.2. @-E90F.0G;89<8 E0 .0E?<30 =(2 Q 280 ?/. + 350 ?/. + 3 Q 75 ?/. + 45 ?/.) = 1.180,00 ?/.3. +<;8.234 /-E90F.0G;89<8 (3% 41 14.750 GV) = 442,50 ?/.4. D,8H<0?94 /-E90F.0G;89<8 (7% 41 20.000 GV) = 1.400,00 ?/.

I:P0 ,850?:0 (:8E 1-.F4/23010 4121-,30) = 3.232,50 ?/.

B4/&)'( %6(-(4;#& %<%+%( %8&-;-,- $-+)! :$+%;#3 (%,- ,-9) ) 8- ,48&-5+-92#&)#(% 8- -,(%3%<)/ (,9. 6(+. 11) ) $%6()5-&#(% &- ()(/- @)2#+ &- %+5-&)8-=)'.

N"(B *&"#2'%& 21% 5&%&&

(' (;("('+ %+ 21%-/&'#

* ?"& ()'+',:#% (;("(' 0(-3+5,2 (' 12.000 PW, 5&0)/+<&6' (;("(' *( 12.000 PW )# 0"&)0+*+ (' (;#3+ 9+ )0#.&+5%('( /,9%+4"+8*#%&#.

** !0#.&+5%('( /,9%+4"+8*#%&# )# "#*-.&"+ /&%+4& ) #/#%'-+5%( &905+'#%('( )0#.&+5%( /,9%+4"+8*#%&# / *,5;(:&%+.

7% "+95&2+= 280 5/.

!0#.&+5%( /,9%+4"+8*#%&# 9+ #*%+ *&"#2'%+ 21% 5&%&6

7% "+95&2+= 280 5/.

15% "+95&2+= 75 5/.

15% "+95&2+= 75 5/.

18% "+95&2+= 45 5/.

15% "+95&2+= 75 5/.

7% "+95&2+= 350 5/.

21%20.000 PW

20.000 GV

14%4.000 PW

4.000 GV

6%500 PW

500 GV6%

500 PW

500 GV

6%500 PW

500 GV3%

250 PW

250 GV

14%4.000 PW

4.000 GV

14%5.000 PW

5.000 GV

21%1.000 PW

1.000 GV

D)'+',:#% (;("('

D,8H<0?94 /-E90F.0G;89<8

Page 7: LR-MLM marketing plan

7!0.381<9F ,?09-1 90 LR

F+$+'+ ("4+%&9+.&6 0"(*,58+/+ *+ )# "+9"+)'/+. D'*+/%+ /#:# )'# )# 2/+5&>&.&"+5& 9+ O&*#" %+ ("4+%&9+.&6 & 2+"+'# LR Mercedes. ! 4 *&"#2'%& 21% 5&%&& & 12.000 PW ()'+',:#% (;("(' /#:# )'# / 2/+5&>&2+.&6 9+ !"#;,"#% 5&*#" %+ ("4+%&9+.&6. ?"& #*%+ '(52(/+ 4(563+ )'"-2'-"+ # 6)%(, :# & /+$&'# *&"#2'%& ),'"-*%&.& )+ 0()'&4%+5& )/(& 21% 5&%&&. =( +2( /+$&6' *&"#2'#% ),'"-*%&2 0(5-:+/+ )0#.&+5%( /,9%+4"+8*#%&# 9+ )/(6'+ *&"#2'%+ 21% 5&%&6, 2+2'( (9%+:+/+ '(/+ 9+ /+)? C+"2#'&%4 05+%,' %+ LR /9#3+ 0(* /%&3+%&# '(9& )5-:+B ) /,9%+4"+8*#%&#'( 9+ *,5;(:&%+*, 2(#'( 0(5-:+/+'#.

F+$+'+ 3#)#:%+ 0#:+5;+ 0"(*,58+/+ *+ "+)'#. F&8'# 0"&3#"%&'# &9:&)5#%&6 0(-*(5-.

1. @-E90F.0G;89<8 E0 ?<589 < F.C,4/ 4:4.41 (21% 41 1.000 GV) = 210,00 ?/.2. @-E90F.0G;89<8 E0 .0E?<30 (12 x 10% 41 3.500 GV) = 4.200,00 ?/.3. +<;8.234 /-E90F.0G;89<8 (3% 41 42.000 GV) = 1.260,00 ?/.4. D,8H<0?94 /-E90F.0G;89<8 (8% 41 4:4.410 90 21% ?<9<<, 1.8. 41 170.600 GV) = 13.648,00 ?/.5. @-E90F.0G;89<8 E0 ;-?:45<90 (2% 41 60.000 GV) = 1.200,00 ?/.

I:P0 ,850?:0 (:8E 1-.F4/23010 4121-,30) = 20.518,00 ?/.

A/#*&6%&4$)*+) #& $/(9"8+*&

>+75) $+)3#+&) )8;)6/#&)' ) )&?%+3-=)' 8- ,48&-5+-92#&)'(- "# %(*+)#(# , &-.-(- !&/-0& 1*-2#3)' &- www.academy-lrworld.com

:48&-5+-92#&)# 8- 24/<%;)&- $%/7;-,- ,6#*) @)2#+ &- %+5-&)8-=)', *%0(% )3- $+-,% &- ,48&-5+-92#&)# ) # &-$+-,)/ 3)&)373 4 2)+#*(&) 21% /)&)), ) 6# )8;)6/',- %( &#2)+#*(&)(# 21% /)&)) , 24/<%;)&-. C-83#+4( &- ,48&-5+-92#&)#(% 8- 24/<%;)&- 6# %$+#2#/' 645/-6&% (-</)=-(-.

D.8:-.94 /-E90F.0G;89<8 4 2,0 %*?01<9894 /-E90F.0G;89<8 10 1,0 %

:48&-5+-92#&)# 8- 24/<%;)&- )3- ,)&-5) %( GV, %( *%#(% 64(+72&)* ,4, ,-.-(- 24/<%;)&- ,#;# )3- 6$#=)-/&% ,48&-5+-92#&)#.

*.8E<;891234 /-E90F.0G;89<8

O&*#"& %+ ("4+%&9+.&6, 2(&'( )+ / 2/+5&>&2+.&6 9+ 0"#9&*#%'&, 0(5-:+/+' 9+ /)#2& 3#)#., 0"#9 2(B'( &3+' 0"+/( %+ /,9%+4"+8*#%&# 9+ *,5;(:&%+, *(0,5%&'#5%( 0"#9&*#%')2( /,9%+4"+8*#%&#, ),45+)%( )5#*%+'+ '+;5&.+. ?"#9&*#%')2('( /,9%+4"+8*#%&# >-%2.&(%&"+ +%+5(4&:%( %+ *"-4&'# /,9%+4"+8*#%&6 9+ *,5;(:&%+.

* ** *** **** *****5*-*.8E<;891 0,2% 0,2% 0,2% 0,2% 0,2% 0,2% = 1,2 %4*-*.8E<;891 0,2% 0,2% 0,2% 0,2% 0,2% = 1,0 %3*-*.8E<;891 0,2% 0,2% 0,2% 0,2% = 0,8 %2*-*.8E<;891 0,2% 0,2% 0,2% = 0,6 %1*-*.8E<;891 0,2% 0,2% = 0,4 %*.8E<;891 0,2% = 0,2 %

/&* /,9%+4"+8*#%&# 9+ *,5;(:&%+

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21%20.000 PW

20.000 GV

21%40.000 PW

40.000 GV

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21%40.000 PW

40.000 GV

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Page 8: LR-MLM marketing plan

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

F+$+'+ 3#)#:%+ 0#:+5;+ &945#8*+ 3+52( )5(8%+ 9+ 0"()5#*6/+%#, %( # /0#:+'56/+<+:

D%$ ,48&-5+-92#&)# 8- 24/<%;)&- $%/7;-,- ,6#*) @)2#+ &- %+5-&)8-=)', *%0(% )3- $+-,% &- ,48&-5+-92#&)# ) # )85+-2)/ 3)&)373 12 -*(),&) <%&76 /)&)), %( *%)(% 3)&)373 4 2)+#*(&) 21% /)&)) ) , 24/<%;)&- )3- @)2#+ &- %+5-&)8-=)', *%0(% $%/7;-,- ,48&-5+-92#&)# 8- 24/<%;)&-.

1. @-E90F.0G;89<8 E0 ?<589 < F.C,4/ 4:4.41 (21% 41 1.000 GV) = 210,00 ?/.2. @-E90F.0G;89<8 E0 .0E?<30 (6 x 7% 41 5.000 GV) = 2.100,00 ?/.3. +<;8.234 /-E90F.0G;89<8 (3% 41 30.000 GV) = 900,00 ?/.4. D,8H<0?94 /-E90F.0G;89<8 (9% 41 4:4.410 90 21% ?<9<<, 1.8. 41 200.000 GV) = 18.000,00 ?/.5. @-E90F.0G;89<8 E0 ;-?:45<90 1 – 2.8:-.94 (2% 41 160.600 GV) = 3.212,00 ?/.6. @-E90F.0G;89<8 E0 ;-?:45<90 2 – ,?01<9894 (1% 41 160.600 GV) = 1.606,00 ?/.7. &4, /-E90F.0G;89<8 E0 ;-?:45<90 1 – 14, 2.8:-.94 (0,75% 41 200.000 GV) = 1.500,00 ?/.

I:P0 ,850?:0 (:8E 1-.F4/23010 4121-,30) = 27.528,00 ?/.

D%$ ,48&-5+-92#&)# 8- 24/<%;)&- )3- ,)&-5) %( GV, %( *%#(% 64(+72&)* ,4, ,-.-(- 24/<%;)&- ,#;# )3- ,48&-5+-92#&)# 8- 24/<%;)&-.

H(0 )"#;,"%( /,9%+4"+8*#%&# 0"& 10 *&"#2'%& 21% 5&%&& 6 5&%&& ) 0( 5.000 PW =

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21%100.000 PW

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21%80.000 PW

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Page 9: LR-MLM marketing plan

9!0.381<9F ,?09-1 90 LR

E2( 0(2+9/+'# *(;"& "#9-5'+'& 0()5#*(/+'#5%( 3#)#. )5#* 3#)#., 0(5-:+/+'# /,93(8%()''+ 9+ (<# #*%( /,9%+4"+8*#%&# – 4(*&$%('(*. ! %#4( C+"2#'&%4 05+%,' %+ LR /,9%+4"+8*+/+ -)0#$%+'+ "+;('+ / "+32&'# %+ #*%+ 2+5#%*+"%+ 4(*&%+.

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180.000 PW %+ 3#)#. = 2.160.000 PW 9+ 2+5#%*+"%+'+ 4(*&%+ = 2.160.000 GV 9+ 2+5#%*+"%+'+ 4(*&%+

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Page 10: LR-MLM marketing plan

$?C: LR

11 %200 PW

I5-; LR400 PW

400 GV

I5-; LR300 PW

300 GV

I5-; LR100 PW

100 GV

I5-; LR100 PW

100 GV

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200 GV

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200 GV

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1. GV 5&:%& + I5-; LR = 200 GV + 2200 GV = 2400 GV2. PW 5&:%& + I5-; LR = 200 PW + 2200 PW = 2400 PW

H,"4(/)2+ (')',02+ 40% (' 200 5/. = 80,00 5/O&:%( /,9%+4"+8*#%&# / "+93#" %+ 11% (' 200 GV = 22,00 5/F,9%+4"+8*#%&# / "+93#" %+ 11% (' (;<&6 ;"(B %+ GV %+ :5#%(/#'# 2200 = 242,00 5/F,9%+4"+8*#%&# (' .#%(/+'+ "+95&2+ = 426,00 5/

I:P0 ,850?:0 = 770,00 ?/

D(29 LR $03/4 4E9050/0 14/0?F)#2& ),'"-*%&2 &3+ /,93(8%()''+ *+ ),9*+*#)/(B )(;)'/#% 25-; (' 0"#>#"#%.&+5%&25&#%'&. F)#2& :5#% %+ I5-; LR )# "+*/+ %+"#*&.+ 0"#*&3)'/+. LR 0(#3+ 9+*,58#%&#'(*+ (;)5-8/+ '#9& 25&#%'& (' &3#'( %+),'"-*%&.&'#, 2+'( &3 0"#*5+4+ ),<&'# -)5-4&2+'( %+ )/(&'# ),'"-*%&.&. ?( '(9& %+:&% )#()/(;(8*+/+ /"#3#'(, 2(#'( '# ('*#56' 9+(;)5-8/+%# %+ 25&#%'&, & '+2+ 3(4+' *+ 0(5+4+'0(/#:# -)&5&6 9+ "+9/&/+%# %+ 3"#8&'# )&.

@-E90F.0G;89<B 41 $?C: LRPW & GV (' 0(",:2&'# %+ :5#%(/#'# %+ I5-; LR)# 0"#1/,"56' 2+'( 4"-0(/ (;("(' %+ +2'&/%&6),'"-*%&2, *&"#2'%( )'(6< %+* '61. E2'&/#%# '(9& ),'"-*%&2, 2(B'( )# %+3&"+ / ;(%-))2+5+'+ & &3+ 3&%&3-3 100 5&:%& PW & 250(;<& PW. S#%(/+'+ "+95&2+ 3#8*- .#%+'+ %+0"(*-2'&'# 9+ :5#%(/# %+ I5-; LR & .#%+'+ 9+),'"-*%&2 )# 0"#1/,"56 2+'( ;(%-) %+ +2'&/%&6),'"-*%&2, *&"#2'%( )'(6< %+* '61. F+$&6'5&:#% I5-; LR # %+B-*(;"&6' &9'(:%&2 %+ %(/&),'"-*%&.&.

$03 SC93H<49<.0 $?C:-1?P#4&)'"+.&6'+ )'+/+ :"#9 0(0,5/+%# %+>("3-56" & 3&%&3+5%+ 0(",:2+ %+ )'(B%()'78,23 5/. () /25. JJ!). ?"& 0(",:2+'+ %# #%#(;1(*&3( 9+2-0-/+%# %+ )'+"'(/ 2(305#2'.F)#2& :5#% %+ I5-; LR &3+ 0"+/( %+ 15%(')',02+ (' 0"(*+8%+'+ .#%+ %+ 0"(*-2'&'#,0()(:#%+ / Collection, LR World & *". 2+'+5(9&.C+"2#'&%4 05+%,' %+ LR %# /+8& 9+ :5#%(/#'#%+ I5-; LR. H# %63+' 0"+/( %+ *(;"# 0(9%+'+'+)&)'#3+ 9+ /,9%+4"+8*#%&6. T%>("3+.&6'+ 9+PW & GV (' '#1%&'# 0(",:2& %# >&4-"&"+ /,/>+2'-"+'+, 2(6'( 0(5-:+/+'. U5#%(/#'# %+ I5-;+&90"+<+' 0(",:2&'# )& *&"#2'%( %+ 2(30+%&6'+0( *(;"# &9/#)'%&'# %+:&%& ('#5#>(%, >+2),e-mail, :"#9 )+B'+ %+ I5-; LR). LR &9*+/+ >+2'-"+ *&"#2'%( %+ :5#%+ %+ I5-;+ & 0(",:2&'# 3- )# *()'+/6' %+ 0()(:#%&6 (' %#4( +*"#).

Page 11: LR-MLM marketing plan

11*.<E909<8 / LR

!%+#*&*+) – D"*3)03+,1& #& &'1":"9+(+ *& LR

E/(6&%+, 0/12'& - LR, #&="1" #& 2-0)C*+1) LR -/1%2$*+3+-& *& %&#0"("4)*+) -()$*+1) &'1":"9+(+, -/6(&-*".'&(+F+.&3+"**+1) .%+1)%++:

• VW Polo LR )0#.&+5#% 3(*#5• Mercedes Benz B 180 BE, C 200 BE (%&/( I)• Mercedes Benz SLK 250 CDI BE, E 220 CDI BE, GLK 350 4Matic BE (%&/( II)• Mercedes Benz CLS 250 CDI BE Coupe, ML 350 4Matic BE Off-Roader (%&/( III)• Porsche 911 Coupe, Porsche 911 Cabrio, Porsche Cayenne, Porsche Panamera

LR # 25@:(/ 25&#%' %+ Volkswagen, Mercedes Benz & Porsche

VW Polo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

MercedesBenz (</4 TF,9%+4"+8*#%&# 9+ +/'(3(;&5 9+ %&/( V 0(5-:+/++<;8.-1 90 4.F09<E0H<B 9+ /)#2& 3#)#., 0"#9 2(B'(# 0()'&4%+5 12 +2'&/%& ;(%-) 5&%&&, 100 PW 5&:#%(;("(' &24.000 PW (;< (;("(' &5&20.000 PW ()'+',2 ) #*%+ +2'&/%+ 21% ;(%-) 5&%&6<?<8 000 PW ()'+',2 ) 2 W 21% +2'&/%& ;(%-) 5&%&&<?<3 1 21% +2'&/%& ;(%-) 5&%&&.

Mercedes Benz(</4 TTF,9%+4"+8*#%&#9+ +/'(3(;&5 9+ %&/( VV 0(5-:+/+ D.8:-.9<B1 +<;8. 90 4.F09<E0H<B 9+ /)#2& 3#)#., 0"#9 2(B'( # 0()'&4-%+5 12 +2'&/%& ;(%-) 5&%&&, 4 x 21% +2'&/%& ;(%-)5&%&& & 20 000 PW ()'+',2 ((' 2(&'( 3&%&3-3 100PW 5&:#% (;("(').F )5-:+B :# %# # 0(2"&5 '#9& 2/+5&>&2+.&(%%& 2"&-'#"&&, %( # 0(2"&5 0(%# 2/+5&>&2+.&(%%&'# 2"&-'#"&& 9+ Mercedes Benz =&/( V, 0(5-:+/+ /,9%+4"+8-*#%&# 9+ +/'(3(;&5 9+ %&/( V.

Mercedes Benz(</4 TTTF,9%+4"+8*#%&#9+ +/'(3(;&5 9+%&/( VVV 0(5-:+/+ L?019<B1 +<;8. 90 4.F09<E0H<B 9+/)#2& 3#)#., 0"#9 2(B'( # 0()'&4%+5 12 +2'&/%&;(%-) 5&%&&, 7 x 21% +2'&/%& ;(%-) 5&%&& & 20 000PW ()'+',2 ((' 2(&'( 3&%&3-3 100 PW 5&:#% (;(-"('). F )5-:+B :# %# # 0(2"&5 '#9& 2/+5&>&2+.&(%%&2"&'#"&&, %( # 0(2"&5 0(%# 2/+5&>&2+.&(%%&'#2"&'#"&& 9+ Merce des Benz =&/( VV, 0(5-:+/+ /,9%+-4"+8*#%&# 9+ +/'(3(;&5 9+ %&/( VV.

PorscheF,9%+4"+8*#%&# 9+ +/'(3(;&5 Porsche 0(5-:+/+*?01<989<B1 +<;8. 90 4.F09<E0H<B 9+ /)#2& 3#)#.,0"#9 2(B'( # 0(2"&5 2/+5&>&2+.&(%%&'# 2"&'#"&&9+ ?5+'&%#% O&*#" %+ ("4+%&9+.&6. F )5-:+B :# %# #0(2"&5 '#9& 2/+5&>&2+.&(%%& 2"&'#"&&, %( #0(2"&5 0(%# 2/+5&>&2+.&(%%&'# 2"&'#"&& 9+Mercedes Benz =&/( VVV, 0(5-:+/+ /,9%+4"+8*#%&# 9++/'(3(;&5 9+ %&/( VVV.

L)5(/&# 9+ &905+<+%#'( %+ /,9%+4"+8*#%&# 9+ +/'(3(;&5 # /+5&*#% *(4(/(" 9+ 5&9&%4 (0"& ),('/#'%+ 05+'#8()0()(;%()'). O&9&%4(/&'# /%()2&, 9+05+<+%& (' ),'"-*%&.&'#, 3(4+' *+ %+*/&$+/+' ),('/#'%('( /,9%+4"+8*#%&# / 9+/&)&3()' (' 0"(;#4+, )"(2+ & (;("-*/+%#'(.

Page 12: LR-MLM marketing plan

!%+#*&*+) – '/#*&6%&4$)*+)#& "928)*+) + -):+*&%

G#6%&4$&*)1" + "928)*+)1" *& ;+$)%+ ) ' "-*"'&1& *& 2-0)H& ' 9+#*)-& - LR. I& -/1%2$*+3+, ."+1" "-"9)*" -) "1(+8&'&1 ' +*1)*#+'*"1" "928)*+) *& ;+$)%+, LR 0%)$(&6& F+.-+%&*" :)-)8*" '/#*&6%&4$)*+) #& "928)*+) + -):+*&%, ' $"0/(*)*+) ./: ')8) 0%)$-1&')*+1) 9"*2-+.

?"& 2 x 21% 5&%&& )# &9&)2/+ ()'+',:#% (;("(' (' 12.000 PW.D' 10 x 21% 5&%&& %+4("# %# )# &905+<+ /,9%+4"+8*#%&#9+ (;-:#%&# & )#3&%+". H(4+/+ 0(5-:+/+'# 05+'&%#%( /,9%+4"+8*#%&#.

>.4R 21% ?<9<< #0E=8. 90 /-E90F.0G;89<814E0 4:C589<8 < 28=<90.

2

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6

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Page 13: LR-MLM marketing plan

13*.<E909<8 / LR

!%+#*&*+) – LR 0/12'&*+, A-+8.+ ;+$)%+ *& "%6&*+#&3+, :"6&1 '-,.& 6"$+*& $& -) .'&(+F+3+%&1 "1*"'" #& 0/12'&*+,1&, .&1" +#0/(*,1 -/"1')1*+1) .%+1)%++:

1. G#6%&4$&*) *& 1%+:& 5(&$C+ :)*+$4/%+* "1 *"'+ (+*++, -0"*-"%+%&*+ "1 -/1%2$*+.& 0%)# .&()*$&%*&1& 6"$+*&.

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Page 14: LR-MLM marketing plan

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40.000 5/.*( 80.000 5/.

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• B 180 BE • C 200 BE

Page 15: LR-MLM marketing plan

15

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• SLK 250 CDI BE • E 220 CDI BE • GLK 350 4Matic BE

• CLS 250 CDI BE Coupe

• ML 350 4Matic BE Off-Roader

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• 911 Coupe • 911 Cabrio • Cayenne • Panamera

Page 16: LR-MLM marketing plan

YOUR CHANCE TO CHANGE

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