loyalty card program

Providing an enabling technology platform for

communicating, interacting and transacting

with your customers

Providing an enabling technology platform for communicating, interacting and transacting with your customers


No POS required Hardware FREE solution

Real time …… is the best (time)

We offer new ways to capture, process, analyse and interact with data and your customers in real-time through the: POS Mobile & Smart Devices The web


Three primary solutions Loyalty and CRM

Customer and Reward Management Payment Solutions

Gift Cards; Prepay Accounts; Savings Clubs

Targeted Marketing

eCoupons and Vouchers delivered to: POS Mobile and Smart Devices Email and SMS


Who are your best customers? Powerful segmentation tools: Comprehensive targeted campaign capability for bonus rewards 1. Date and Time 2. Location or merchant 3. Card activity 4. Product type 5. Member rank 6. Value


As the level of ‘marketing noise’ for consumers rises remorselessly on the Internet, merchants increasingly need to offer appropriate relevant messages at the right time. For example, product offers need to be made while consumers are in-store (and before they reach the point of sale), not while they are at home opening mail or, worse, overseas in a different time zone. Mobile does not just provide reach but, with the addition of location and presence, also allows merchants to interact with consumers efficiently at the right place and the right time.


Top 10 Requirements for ideal Loyalty programme: 1. Identify your customers 2. Know who they are 3. Segment and target 4. Focus on RFM 5. Recent, Frequency and Monetary 6. Communicate 7. Surprise and delight 8. Added-value benefits 9. Available cross-Platform 10. Social Networking


Marketing communications Targeted marketing by geo-location, segmentation, date, time, out-let, value


Full shopping basket analysis:

The example of Data into useful information and Business Intelligence:


Business intelligence: Online portal dashboard for access to critical business KPIs

Flexible user interface allows drill-down and customization to deliver meaningful timely analytics

Delivered in the cloud and will run on any device


Fully integrated mobile applications For loyalty; gift and prepay accounts; and electronic vouchers ‘Card-on-a-phone’; transaction history; electronic vouchers; geo-location of stores and more Enhance your loyalty programmes while delivering targeted marketing to your consumers‘ on the move’


IKONSOFT Integrates prepaid debit and Credit Cards

1. Customized loyalty platform with a proven and rock-steady technology. 2. Modular design allows integration to any payment processing services. 3. API access to each POS developer / owner to its transaction data 4. Access to an online management system for Business Intelligence. 5. Support for all card types – prepaid, debit, and non-payment 6. Support in multiple languages (English, Arabic and French,) 7. Support multiple currencies (EGP, U.S. dollars etc) 8. Regular Maintenance to the platform is secured and unsurpassed. 9. Total dependability –able to process of millions of transactions. 10. 50% lift in usage from Credit cardholders versus those who were not.


Reward Loyalty with Privileges: “Reward that doesn't cost to keep giving” 1,000 points: Silver Club Member:

Free Bus shuttle service unlimited Free Wi-Fi Connections unlimited Mall’s Restaurant Reservations

10,000 points: Gold Club Member:

All benefits above plus Free lounge Service Invitation to Mall events and special promotions

50,000 points: VIP Club Member:

All benefits above plus FREE VIP only Parking Bay FREE Car Valet service FREE VIP seat upgrades at Mall Cinema


Redeem your reward points: “Loyalty increases Revenue” 10,000 points: Silver Club Member:

5% Discount for Purchases Free Gifts from Catalogue

25,000 points: Gold Club Member: 10% Discount for Purchases Free Gifts from Catalogue Special Promotions and offers Redeem for Nights at Hotel

50,000 points: VIP Club Member: 15% Discount for Purchases All Gold Benefits FREE Guest basket


End-to-end solutions deployed IKONSOFT – Thor engine with the transactor technology deployed many solutions around the world The following examples demonstrate the flexibility of the technology platform Each one uses the Thor system in a slightly different way to suit the clients’ programme requirements

Some of our case-studies:


Loyalty Programme: for QSR Operator

IKONSOFT’s – Thor engine in the cloud that drives Subway ‘Sub Card’ loyalty program – with 7+ million members in UK, Ireland and Germany


Gift card system: for shopping mall group

IKONSOFT’s – Thor drives Westfield Gift Card the largest gift card programme in New Zealand


Loyalty Card: for transit payment system

IKONSOFT’s - Thor engine in the cloud behind the Rabbit Card transit loyalty system & retail rewards with coupon kiosks.


Club Card: for Books and Stationery

IKONSOFT’s – Thor engine in the cloud that drives the Paper Plus Group gift cards, rewards, vouchers and BI analytics


A-Z Loyalty: for Matahari Group IKONSOFT’s – Thor engine that drives the CRM, rewards, and marketing with 6 million member loyalty programme


IKONSOFT

Inspiring shopping experiences by connecting people and places


loyalty card program

Retail