lowe open portfolio 2014

portfolio | MARTIN FLORDELIZA

March 2012 - present

ART DIRECTORLowe Open Philippines16/F Rufino Pacific Tower, 6784 Ayala Avenue,

Makati City, Philippines

• Winner, Cannes Young Lions Developing and Emerging Market Creative

Scholarship sponsored by Unilever. Participated at the Young Creative

Academy at the Cannes Lions Festival of Creativity 2013

• Lowe Open representative for the local competition of Young Lotus (2013),

Young Lions (2013) and Young Spikes (2014)

• Involved in conceptualizing Ad campaigns (ATL and BTL) for Rexona

Do: The Moves (2014), Axe Gold Pass (2014), Canon Philippines, 7-Eleven

Breakfast, Rexona Run 2012 (Unilever), Nissan Almera

• Designed the AirPhil Express website and online materials for its 2012 relaunch

• Designed the brand identity for Scarsdale Doughnuts and Delights - a

newly opened artisinal doughnut shop by Go Nuts! Donuts!

• Spearheaded the website redesign for the following brands: Alaska Milk

Corporate website and Alaska Aces (Sports hub) website

• Member of the concept team for AXE APOLLO: Be the First Filipino Astronaut

campaign of Axe (Unilever). Created materials for the launch and sustaining

campaigns

• Created artworks for 7-Eleven Philippine’s wall decals for its newly opened

concept stores

• Designed merchandising and trade collaterals for Alaska, 7-Eleven, Canon

Philippines and Unilever Brands

portfolio | CAMPAIGNS

REXONA RUN 2012

PROJECTRexona Run 2012

CLIENTUnilever Philippines

DATEAugust 2012


REXONA RUN 2012 PROJECTRexona RunMobile App

CLIENTUnileverPhilippines

DATEAugust 2012


SURF CAMPAIGN

PROJECTSurf HabagatFB Campaign


DATEAugust 2012

REXONA DO: THE MOVES


PROJECTRexonaDO: The Moves


DATEApril 2014


RE

XO

NA

DO

: TH

E M

OV

ES

AXE APOLLO CAMPAIGN


PROJECTAxe ApolloCampaign


DATEJanuary 2013 -2014

AX

E A

PO

LLO

CA

MP

AIG

N


YO

UN

G S

PIK

ES

BR

IEF


IMC COMPETITIONYoung SpikesCompetition 2014Election 2014

DATEJuly 2014

AX

E A

NA

RC

HY

RA

ID

SE

XY

SA

VE

S B

OR

AC

AY

POND’S MEN PROJECTPOND’S MenOOH


DATEDecember 2013

PROJECT7-Eleven PhilippinesBYO Cup Day

CLIENT7-Eleven Philippines

DATESeptember 2013

BY

O C

UP

DA

Y P

H


AXE GOLD PASS

PROJECTAxe Gold Pass


DATEApril 2014

AXE GOLD PASS

PROJECTAxe Gold PassPromo


DATEApril 2014



PROJECTOreo Pitch

CLIENTKraftPhilippines

DATEOctober 2013

PEPSODENT


PROJECTPepsodentBrand Identity



PROJECTNissan AlmeraChristmas Print Ad

CLIENTNissan Philippines

DATEDecember 2013

portfolio | DESIGN

PROJECTScarsdale DoughnutsBrand Identity

CLIENTDoughnut People Inc.

DATEJanuary 2014



YO

UN

G L

ION

S

DESIGN COMPETITIONYoung Lions Competition 2013Philippine Branding

DATEMarch 2013


PROJECTSpike’s Bag

CLIENTLOWEAsia Pacific

DATESeptember 2013SPIKES BAG

PROJECT7-Eleven StoreMural Design

CLIENT7-Eleven Philippines

DATEJune 2012

7-EL

EV

EN

MU

RA

L

PROJECTLOWE Jingle QuizApp released during Lowe’s 35th anniversary

CLIENTLOWE Philippines

DATESeptember 2013

JING

LE

QU

IZ

PROJECTLOWE Jingle QuizApp released during Lowe’s 35th anniversary


portfolio | WEB DESIGN

PROJECTAlaska Website *Unpublished

CLIENTAlaska Milk Corp.

DATEJune 2012ALASKA MILK

PROJECTAlaska Aces Website *Published


DATEOctober 2012ALASKA MILK

PROJECTAlaska Website Approved Design


DATEJune 2012ALASKA MILK


PROJECTKrem-Top’sCreamylicious MomentsFacebook App

CLIENTKrem-Top

DATEJuly 2013

PROJECTAirPhil Express Web Design Ver1*Published

CLIENTAirPhil Express

DATEDecember 2012

AIRPHIL EXPRESSWEB REDESIGN


PROJECTPAL Express Web Design Ver2

CLIENTAirPhil Express

DATE2013

AIRPHIL EXPRESSWEB REDESIGN 2



PROJECTMaybank Website *Unpublished

CLIENTMaybankPrivate Wealth

DATESeptember 2012

MAYBANK


PROJECTAVON Web Redesign*Unpublished

CLIENTAVONPhilippines

DATEJuly 2013

AVON

lowe open portfolio 2014

Documents

portfolio designproject

cannes young lions

young creative academy

canon philippines

website redesign

philippines winner

alaska milk corporate

airphil express website