#lovehasnolabels. social media campaigns i wish i'd done seminar, 25 june 2015

9
Catriona Ayre JustGiving

Upload: charitycomms

Post on 02-Aug-2015

661 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

Catriona Ayre

JustGiving

Page 2: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015
Page 3: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

What can we learn?

Storytelling creates emotional connections

A positive message moves people to take action

User generated content gives people a voice

Page 4: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

1. Storytelling creates

emotional connections

Page 5: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

2. A positive message

moves people to take action

Page 6: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

3. User generated

content gives people a voice

Page 7: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

“Before anything else, we’re all human. It’s time to embrace diversity and help

end bias. Spread the word. #LoveHasNoLabels”

Page 8: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Page 9: #LoveHasNoLabels. Social media campaigns I wish I'd done seminar, 25 June 2015

Seminar

25 June 2015

London

#commscampaigns

Social media

campaigns I wish

I’d done

Turn people power into donations