#lovehasnolabels. social media campaigns i wish i'd done seminar, 25 june 2015
TRANSCRIPT
Catriona Ayre
JustGiving
What can we learn?
Storytelling creates emotional connections
A positive message moves people to take action
User generated content gives people a voice
1. Storytelling creates
emotional connections
2. A positive message
moves people to take action
3. User generated
content gives people a voice
“Before anything else, we’re all human. It’s time to embrace diversity and help
end bias. Spread the word. #LoveHasNoLabels”
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
Seminar
25 June 2015
London
#commscampaigns
Social media
campaigns I wish
I’d done
Turn people power into donations