love and happiness: building community with smart communications
TRANSCRIPT
bigducknyc.com
Love and Happiness: Building Community with
Smart Communications#17NTClove
Who we are…
Jazmyn HenryInternational Planned
Parenthood/WHR
@jaztea
Amy Sample WardNTEN
@amyrsward
Farra TrompeterBig Duck
@farra
Michael WogomanConservation International
@ConservationOrg
Please take notes and tweet!
Collaborative notes:http://po.st/17NTClove
Session hashtag:#17NTClove
How can you use communications to be the organization that people want to join and continue to be part of?
http://www.networkforgood.com/nonprofitblog/why-donors-stop-their-support/
53% of supporter leave due to lack of communication
http://www.bigducknyc.com/nonprofit_brand_marketing_strategy_and_logo_design
Clarify your brand strategy
Share the love “Dear Heidy and colleagues, thank you so much for the incredibly important and life-saving work you provide to women and families in Guatemala. Know that there are people around the world who support and appreciate the necessary work you do. Lots of love.”
“Go for it! You are models of determination and courage.”
“Strong women rock! Thank you!”
“Good work. We need more people like you!”
“I admire your courage and dedication immensely. Thank you for everything you do!”
“People like you make the world a better place.”
“Love is the message.”
Resources• Fundraising Effectiveness Reports
http://afpfep.org/reports/ • Brandraising
http://www.bigducknyc.com/brandraising • 7 Fundamental Rules of Amazing Donor Communications
http://www.thefundraisingauthority.com/donor-cultivation/rules-of-amazing-communications/
• What Donors Want When It Comes to Communication https://nonprofitquarterly.org/2015/09/03/what-donors-want-when-it-comes-to-communication/
• Money for Good report http://www.cambercollective.com/moneyforgood/
• Annual Reports: Walking the Talkhttp://www.theagitator.net/branding/annual-reports-walking-the-talk/
• Why Donors Stop their Support http://www.networkforgood.com/nonprofitblog/why-donors-stop-their-support/
How’d we do? Please evaluate.
Evaluations:http://www.nten.org/ntc/17ntc-session-evaluations/
Session name:Love and Happiness: Building Community with Smart Communications