louisville builder july 2012

How Can HBaL HeLp You ReaCH YouR TaRgeT MaRkeT? i windows and dooRs i daY aT THe downs pHoTos

THe oFFiCiaL puBLiCaTion oF THe HoMe BuiLdeRs assoCiaTion oF LouisViLLe, inC. VoLuMe 25, no.07 JuLY 2012

Register for classes & events and get the news that is most important to you at the new HBAL.com

SNEAK PEEK INSIDE!17 Homes - 2 Distinct Sites

July 14th - 29th

2 louisville builder • hbal.com

LouisviLLe, KY4025 CoLLins Lane

502-637-1401

LouisviLLe, KYK-i Home PLanning Center

1601 s. FLoYd st.502-637-1401

CLarKsviLLe, in5301 HWY 31 nortH

812-283-7000

www.ki-lumber.com

Design and function are engineered in every door we build for long-lasting performance.

Enjoy “Green” & quiet with Safe ’N Sound®

eco-friendly doors

Experience long-lasting performance with premium fiberglass entry doors

with MasoniteGet more door value inside & out

KLB-12502-2

interior

exterior

the better door™explore Masonite® , “Masonite. The Beautiful Door®” are trademarks of Masonite International Corporation.

the beautiful door

For more information contact: 1-800-663-DOOR (1-800-663-3667)9a – 5p Mon – Fri ESTwww.masonite.com

www.ki-lumber.com

KLB-12502-2-HomeBldrMagAd.indd 1 5/21/12 7:59 AM

Design and function are engineered in every door we build for long-lasting performance.

Enjoy “Green” & quiet with Safe ’N Sound®

eco-friendly doors

Experience long-lasting performance with premium fiberglass entry doors

with MasoniteGet more door value inside & out

KLB-12502-2

interior

exterior

the better door™explore Masonite® , “Masonite. The Beautiful Door®” are trademarks of Masonite International Corporation.

the beautiful door

For more information contact: 1-800-663-DOOR (1-800-663-3667)9a – 5p Mon – Fri ESTwww.masonite.com

www.ki-lumber.com

KLB-12502-2-HomeBldrMagAd.indd 1 5/21/12 7:59 AM

http://ki-lumber.com/

3 july 2012

featureHomearama 2012: Rock Springs & Shakes RunWith summer heating up, Homearama 2012 is the perfect opportunity to gauge the temperature of to-day’s local new home buyer. As in years past, the event is eagerly anticipated by HBAL members and the general public alike. This year’s Homearama features a total of 17 homes in two of Louisville’s most beautiful neighborhoods. page 6

contents

THE OFFICIAL PUBLICATION OF THE HOME BUILDERS ASSOCIATION OF LOUISVILLE, INC.

vol. 25, no.07 july 2012

productsGas Fireplaces & TrucksProducts every member should know about. page 23

eventsTour of Remodeled HomesAugust 11th & 12thpage 15

association news

8 2012 Homearama Sneak Peek

12 How Can HBAL Help You Reach Your Target Market?

16 Day at the Downs Photos

18 Windows and Doors: Where Super Snazzy Technology and Eye Popping Aesthetics Meet

departments

How Can HBaL HeLp You ReaCH YouR TaRgeT MaRkeT? i windows and dooRs i daY aT THe downs pHoTos

THe oFFiCiaL puBLiCaTion oF THe HoMe BuiLdeRs assoCiaTion oF LouisViLLe, inC. VoLuMe 25, no.07 JuLY 2012

Register for classes & events and get the news that is most important to you at the new HBAL.com

SNEAK PEEK INSIDE!17 Homes - 2 Distinct Sites

July 14th - 29th

Perspective Letter ..............................5

Member Meetings ...........................25

Member Recruitment ......................26

Member News .................................27

New Members .................................28

Corporate Sponsors .........................28

Milestone Members ........................29

Honor Roll ......................................29

Calendar of Events ..........................30

Cover: All 17 Homes for Homearama 2012 in Rock Springs & Shakes Run, July 14th-29th––

4 louisville builder • hbal.comCMYK:0, 100, 36, 37

RGB:147, 22, 56

Hex #: 931638

CMYK:0, 8, 22, 56

RGB:140, 127, 112

Hex #: 8C7F70

PANTONE®

1955 CPANTONE®

Warm Grey 9 C

Color Palette

Home of the

$189Window

NAT-20803-0

LOU-027 Todays Woman Siding FlPg.indd 1 1/27/12 11:57 AM

We focus on the insurance and financial needs of your building industry.For more than 40 years, LLH has been providing insurance and financial services to Kentuckiana’s building industry. Today, with all the challenges your business faces, it’s a good time to talk with

us to create a plan that will put your company’s insurance, benefits, and wealth management programs in order.

Kentucky (502) 499-6880 | www.LLHins.com | Indiana (812) 949-7444

Insurance Benefits Wealth Management Mortgage

Endorsed by

We focus on the insurance and financial needs of your building industry.For more than 40 years, LLH has been providing insurance and financial services to Kentuckiana’s building industry. Today, with all the challenges your business faces, it’s a good time to talk with

us to create a plan that will put your company’s insurance, benefits, and wealth management programs in order.

Kentucky (502) 499-6880 | www.LLHins.com | Indiana (812) 949-7444

Insurance Benefits Wealth Management Mortgage

Endorsed byEndorsed by:

Serving Builders and Developers.

502-409-SOLD(7653)LouisvilleRealtyGroup.com

The Louisville Realty Group team is your partner for Louisville real estate. Our real estate agents pride themselves on their knowledge, honesty and professionalism. We are a highly motivated team of individuals who provide such amazing service that clients rave about

their experience with us to everyone they know.

http://www.llhins.com/

http://louisvillerealtygroup.com/

http://www.windowworldlouisville.com/

5 july 2012

Home Builders Association of Louisville, Inc.1000 North Hurstbourne ParkwayLouisville, KY 40223-4012(502) 429-6000FAX (502) 429-6036Email: [email protected] Site: www.hbal.com

2012 OFFICERS

Rob Eberenz, Jr.President

Bob Thieneman, Jr.Vice President

Perry LyonsTreasurer

Pat DurhamSecretary

Stan Logan, Jr.Associate Vice President

Charles J. KavanaughExecutive Vice President

BUILDER DIRECTORSBrandon Bailey Greg Burrus Terry ChynowethMichael Isaac Don KaremP. R. LancasterDavid LurdingJeremy McGrawGeorge Miller Jason OrthoberChris OsborneRocco Pigneri Mark SimpsonDave Smith

ASSOCIATE DIRECTORSDeborah BilitskiJoe DumstorfDave FrenchDale HellmannAndrew HoldenJohn HollenbachStephanie HorneJohn LannertDavid MikelsDavid MindelTeresa MorganJeff RatanapoolJoe Simms

HONORARY BUILDER DIRECTORClifford Thieneman, Sr.

HONORARY ASSOCIATE DIRECTORSFrank Arnold, Sr.Richard Bean

PUBLISHERCharles J. Kavanaugh

EDITORTara Brinkmoeller

ADvERTISINgMelissa MattinglyKimberly Greenwell502.429.6000

gRAPHIC DESIgNScott Dudgeon

WRITERSStacy Smith Rogers HBAL IssuesNancy Miller Product FeaturesHBAL Staff

PRINTINgUnited Graphics

Homearama celebrates 45 years of excellence in showcasing new homes and neighborhoods this year. We are excited to offer two distinct neighborhoods this year in Rock Springs and Shakes Run with a to-tal of 17 beautifully decorated and furnished homes for you to tour. There are 10 homes in Rock Springs and seven homes in Shakes Run that showcase the latest trends in floor plan design, interior decorating, and home technologies.

As a member benefit, all members of the Home Builders Association of Louisville are given two free tickets to Homearama. These tickets were mailed to you last month. If you would like to purchase addi-tional tickets to give out to clients or to use yourself we offer members discount tickets to Homearama. You can purchase tickets for only $6 each prior to the start of the event. Tickets are available for pick-up at the Association office and can be purchased using the form included in the mailing, by calling the office, or online at www.Homearama.com. Members can re-quest to be billed for tickets if they so choose. Tickets are offered to the general public for $10 and are sold on site only with cash or check payment. Each year Homearama puts the spotlight on housing in Louisville. We have seen increased activity in home sales surrounding the event each year and believe that all businesses benefit from the event, even if not directly participating. We strongly encourage you to attend and to support the fellow members who are participating in the showcase this year. Immediately following Homearama will be the Tour of Remodeled Homes on August 11 and 12. The Tour of Remodeled Homes will have 18 remodeling

projects on display throughout the city. Projects range from whole house remodels and additions to bath-room or outdoor living remodels. This scattered site show continues to promote the housing industry in Louisville, which is beneficial for all members.

Last year we had more than 400 member busi-nesses represented between the two shows produced by the Home Builders Association of Louisville. This exposure to consumers and other business owners is one of the many benefits of membership. Homearama and the Tour of Remodeled Homes are two great ex-amples of how the Association connects members with their customer. I hope that you plan to attend both home show events this summer. Take advantage of purchasing discounted Homearama tickets for only $6. Also, be sure to attend the Preview Parties for this year’s Homearama event. The Preview Parties will be held on July 13th at both locations from 6:00 until 8:00 pm. Tickets are $75 and include admission and two drink ticket.

Sincerely,

Charles J. KavanaughExecutive Vice PresidentHome Builders Association of Louisville

Homearama celebrates 45 years of excellence

By CHUCk kAVANAUgH

perspectiveletter


With summer heating up, Homearama 2012 is the perfect opportu-nity to gauge the temperature of today’s local new home buyer. As in year’s past, the event is eagerly anticipated by HBAL members and the general public alike. This year’s Homearama features a total of 17 homes in two of Louisville’s most beautiful neighborhoods. Rock Springs and Shakes Run will each showcase a unique variety of homes designed specifically for today’s discerning consumer. Seven homes will be on display at Shakes Run, located off of East-wood-Fisherville Road just past Middletown, and ten homes will be on display in Rock Springs, located on Brownsboro Road (HWY 22). Both developments focus on providing homeowners creatively designed floor plans that make sensible use of every square foot. Built to be energy efficient, each Homearama home has its own unique personality. With the backdrop of beautiful landscapes, both Rock Springs and Shakes Run showcase the thoughtful planning of devel-opments that make the most of their natural spaces on lots that offer homeowners both privacy and sense of community.

About Rock Springs Developed by R.J. Thieneman, Rock Springs makes its debut in this year’s Homearama with 10 homes on display. Rock Springs is conve-niently located near dining, recreation and shopping, with The Sum-mit and Old Brownsboro Crossing just a short drive on Highway 22 and Glen Oaks Golf course right around the corner. Close proximity to I-265 makes Rock Springs a convenient location for homeowners who value both privacy and accessibility. Marked by a gorgeous, award-winning rock fountain entryway, Rock Springs boasts exceptional amenities and scenic views with plenty of rolling terrain and open spaces. As its name suggests, Rock Springs values its natural beauty. Homeowners are encouraged to embrace the opportunities to be active and enjoy a walk along the scenic nature trail or grab the gloves and play catch in the private meadow. With lots designed to offer privacy, there’s also a strong sense of community in Rock Springs’ park-like atmosphere. A playground is located in the heart of the Rock Springs community, allowing kids

Homearama 2012:

Rock Springs & Shakes RunBy Stacy Smith Rogers, Grace Communications, LLC

7 july 2012

July 14-29, 2012 • Homearama.com

Presented by:

Official Sponsors:

to make friends and their parents a chance to socialize. Architectural diversity is part of the charm of Rock Springs, which features exqui-sitely crafted homes designed with Old World charm reminiscent of Louisville’s rich architectural heritage. For more information about Rock Springs, contact the R.J. Thiene-man office at (502) 491-4645 or visit rjthieneman.com.

About Shakes Run Shakes Run makes its third appearance as a Homearama site this year with seven home sites on display. Conveniently located along Fish-erville Road, just off Shelbyville Road in Eastwood, this section of Shakes Run is developed by Elite Homes. Shakes Run has been care-fully planned to celebrate its natural beauty and allow homeowners a chance to experience a countryside escape as well as the benefits of socializing together in a shared community. Homeowners in Shakes Run can simply get away from it all in their private retreats or enjoy opportunities to socialize at the clubhouse

where families often play volleyball, work out, swim or meet up for a barbecue together. Lake fronts, a fishing lake and the scenic spac-es throughout Shakes Run make it a great place to simply enjoy the beauty of its natural surroundings. With plenty of open spaces (more than 70 acres) that encourage interaction, Shakes Run is a neighbor-hood that is architecturally unique homes with a variety of sizes, styles and floor plans. The development includes several distinct villages and 484 large wooded lots, with most of them backing up to woods, lakes, creeks or open spaces. Home sites and roads were planned around the land’s natural ridge lines, and many existing stream beds and valleys were left untouched. As a result, nearly 30 percent of Shakes Run is open space and vegetated areas. For more information about Shakes Run, contact developer Steve Canfield at (502) 245-4427 or Elite Homes at (502) 245-1659 or visit canfielddevelopment.com or elitebuilthomes.com.Check out the next 4 pages to get a sneak peek of the homes that will be on display


2012 Homearama Sneak Peek

The BuckthornHardy Builders, LLCDaryl Hardy, 502-228-7702 • hardybuildersky.com

• 3,500 sq. ft., 4 bedrooms, 4.5 baths

• Exceptional front exterior design with stone columns

• Keeping room adjoining kitchen and breakfast room

• 3/4-inch hardwood maple flooring and custom ceilings

• Quartz counter tops in kitchen, master and upstairs bath

• Walkout lower level with den/media and bar/gaming area

• Maple kitchen cabinets accented with green glazed island

The NormandyPrestige BuildersDavid Ernst & Jim Ernst, (502) 817-0091 • prestigebuilthomes.com

• 2,982 sq. ft., 3 bedrooms, 3 baths

• Open ranch floor plan with hardwood on entire first floor

• Flex room can be study, extra bedroom or dining room

• Large front porch and pool with patio area

• Media room, full bath and extra bedroom in basement

• Spacious vaulted master bed and bath

• Mudroom landing area with bench

1

2

The BoardwalkParagon Homes, Inc.Scott Yates, (502) 594-0531 • paragonhomeslouisville.com


• Old World/French Country exterior

• Elevated foyer

• Open floor plan

• Hearth room with see-thru fireplace

• Large corner walk-out lot and spacious covered porch

• HERS rated energy-efficient home

3

4 Gabrianico’s SecretPat Durham Builder, Inc.Pat Durham, 502-245-6678 • [email protected]


• Casual, open floor plan that’s family-friendly

• Quaint, cottage-style exterior and craftsman-style design

• Distressed hardwood floors with barnwood feeling

• Unique ceiling treatments

• Entertainment-oriented design with tall ceilings and doors throughout

• Large exterior patio with gas grill and fire pit with gas starter

5 Anna-MarieDeville Homes, Inc.Chris Osborne, (502) 244-2224 • devillehomesinc.com

• 2,400 sq. ft., 3 bedrooms, 3½ baths

• Split ranch floor plan designed for entertaining

• Hand scraped hardwood floors and extensive crown molding

• Lower level entertainment area with bar and theatre room

• Bosch kitchen appliances, custom cabinets and granite countertops

• Maintenance-free exterior with limestone accents

• Rear covered porch and built-in desk in breakfast room

9 july 2012

Sweet SerenityClifford Thieneman Co. LLC Clifford Thieneman, Sr. & Clifford Thieneman, Jr. (Pete), 502-366-1065 • cthieneman.com


• Open floor plan designed for entertaining

• Custom woodwork throughout

• Large kitchen with island and double oven

• Spacious great room with fireplace and built-ins

• Walkout basement that features large spaces to entertain

• Welcoming front and rear porches

Marlow ManorThieneman-Seitz Construction LLCPat Thieneman Seitz, (502) 241-9179 • [email protected]

• 3,860 square feet, 4 bedrooms, 3.5 baths• Engaging curb appeal with unique rooflines, angles and cupola• Two covered front porch entries accented with stone• Unique ceiling treatment in master bedroom and spacious master bath and closet

• Great entertainment area with billiards space and bar in lower level• Coffered ceiling in family room and spacious covered back porch

6

7

The ClarendonPrestige BuildersJim Ernst & David Ernst, (502) 817-0091 • prestigebuilthomes.com

8

9 The AuroraThe Jones GroupClay Jones, 502-241-9922 • thejonesgroupky.com


• Impressive curb appeal with circular driveway

• Bright, open layout with first floor office space

• Gourmet kitchen with butler’s pantry and marble top

• Exceptionally energy efficient

• Finished walk-out/walk-up basement

• Inviting front porch and rear deck with pergola

10 The BedfordPrestige BuildersDavid Ernst & Jim Ernst, (502) 817-0091 • prestigebuilthomes.com


• Curved staircase in two-story foyer

• See-through fire place between master bedroom and bath• First floor study/flex room

• Family foyer mudroom with organizers

• Covered porch outdoor living area

• Open floor plan for entertaining with 10-foot ceilings on the first floor


• 4,019 sq. ft., 6 bedrooms, 5½ baths

• Perfect for large families with 6 bedrooms and 5.5 baths

• First floor flex room for mother-in-law or as a study

• Coffered ceilings in foyer and great room

• Butler’s pantry and mudroom

• Huge screened-in porch that walks down to patio

• Media room, poker room, extra bedroom in finished basement

July 14-29,2012



WingateThe Buttorff Company, Inc.Brandon & Rick Buttorff, (502) 243-0909 • thebuttorffcompany.com

• 3,061 finished sq. ft., 3 bedrooms, 3½ baths

• Copper weathervane that crowns a turret encasing the grand open staircase

• Coastal-like feel with relaxing water feature and covered veranda, with weatherproof flooring for future lower level entertaining

• Finely-crafted custom cabinetry and top-of-the-line Bosch appliances in gourmet kitchen

• Architectural groin arched master ceiling with decorative faux finish and luxurious master bath with organized walk-in closet

• Bright, open floor plan offering a private bath for each bedroom.

The HamptonLandmark Custom Homes/Dogwood HomesRichard Miles, (502) 957-4663 • landmarkbuilt.com

• 4,667 sq. ft., 4 bedrooms, 4.5 baths• Open floor plan with music room/game room on second floor• Unique master bath with large barrel vault ceiling• Lakeview outdoor living area with stone fireplace and remote screens

• Two-level basement with stained concrete floors and biker-themed bar with recycled brick and murals• Safe room under front porch• Unique kitchen with unbelievable ceiling work

1

2

The BuckeyeProvident HomesJeremy McGraw, (502) 238-8200 • providenthomesofky.com

• 5,605 sq. ft., 6 bedrooms, 4.5 baths• Geothermal heating and cooling system• Incredible lower level with craft room and large entertaining spaces• Beautiful master suite with private laundry room

• Raised bar overlooking media room and pool table• Cozy hearth room tucked back off the kitchen• Elevated play room on second floor

3

4 Steele MagnoliaElite HomesJoe and Rocky Pusateri, (502) 245-6159 • elitebuilthomes.com


• One-story living with main level office

• Open floor plan and casual, elegant craftsman-style design

• Finished walk-out lower level with room to expand in unfinished areas

• Incredible lower level entertainment area with lobby area, whiskey barrel sink wet bar, recreation room and dedicated billiards area

• Large exercise room and lower-level 4th bedroom

• Maintenance-free exterior finishes and energy efficient

5 The AshmoreOrthober Custom HomesJason Orthober, (502) 639-0336• orthoberhomes.com


• Double arched brick wall between kitchen and great room

• Children’s ‘hidden’ playroom or flex room on second floor

• Master suite has a ‘morning bar’ with mini fridge, sink and coffee maker

• Screened-in porch with fireplace and TV

• All bedrooms on second floor, great for families with young children

• 1st floor office and high ceilings throughout

11 july 2012

Domus NosterProvident HomesJeremy McGraw (502) 238-8200 • providenthomesofky.com


• Two master bedrooms on the main floor

• Open floor plan and lower level entertaining space with open media room

• Vaulted ceiling and fireplace in the hearth room

• Basement courtyard with stacked stone walls

• Large covered deck with retractable screens

• Large kitchen open to the hearth room and views of the wooded lot

The EmmieStonelake Homes, LLCDan Smith, 502-266-7080 • stonelakehomesllc.com

• 3,762 sq. ft, 4 bedrooms, 3 baths

• French Country exterior with cultured stone accents

• Custom kitchen featuring double islands for entertaining and family entry with storage and large laundry room

• First floor library that easily converts to a bedroom

• Open great room with coffered ceiling and stone fireplace• Large master bath with back-to-back his-and-hers vanities and freestanding tub• Large basement with two bedrooms, family room/ game area and walkout patio

6

7


July 14-29,2012

Get a Sneak Peek at Homearama 2012 at the

Preview Party in Rock Springs & Shakes Run July 13th ...

HBAL Members can catch a sneak preview of the Homearama homes on Friday, July 13th at the Preview Party from

6-8:00 p.m. Tickets are $75 per person if ordered after June 24th and are available at the HBAL office. Call 429-

6000 or email Jessica Embry at [email protected] to purchase tickets prior to the party because PREVIEW PARTy

TICkETS CANNOT BE PURCHASED AT THE EVENT. Early ticket purchases are encouraged since space is limited.

Preview PartyPreview Party Participating Sponsor:Preview Party Sponsor:

Thank You to our Sponsors:

Presented by: Official Sponsors:

Official Auto Sponsor: Rock SpringsPlayhouse Sponsor:

Developers:

Preview Party Sponsor: Preview Party Participating Sponsor:


Most businesses strive to find the right methods to reach their des-ignated target market of potential clients. HBAL members, however, possess the unique advantage of having access to resources that will help point them in the right direction for generating greater awareness among potential consumers. Through numerous advertising and sponsorship opportunities, HBAL offers guidance for members who are seeking affordable and effective means to attract consumers. HBAL Advertising & PR Com-mittee Chair Stan Logan, Jr., Logan Lavelle Hunt Insurance and Wealth Management, said that he always mentions the value of ad-vertising with HBAL to new members. “Compared with other out-lets, I get more bang for my buck advertising with HBAL. And, I am amazed at how many times when I meet people, that they have heard of me and my company. I attribute that from the advertising we’ve done in the (Louisville Builder) magazine,” he explained. Paul Miele, K-I Lumber & Building Materials, echoed Logan’s per-spective, “Advertising with HBAL has enabled us to constantly brand ourselves to the target audience we work with, professional builders, remodelers and general contractors – not just in print advertising, but also via the sponsorship opportunities that are available. By sponsor-ing meetings and events throughout the year, we keep our brand top-of-mind with our customers and prospects. And to me, that’s what advertising is all about.”

Joe Dumstorf, The Trend, elaborated on his experience as a frequent advertiser, “For the last 15 years, advertising with HBAL has been our staple. Even when home building took downturns, HBAL advertising still reached thousands of suppliers to the industry and also thousands more of their employees. Where else can you target advertise so ef-fectively and efficiently?” Dumstorf explained the value in investing in HBAL products. “In addition, the product that HBAL sends is one that stays on tables for many months, therefore adding even more value than you can get from normal print. Advertising comes in many packages, and simply said, the packages that HBAL gives to a client, simply works.”

“Advertising comes in many packages, and simply said, the packages that HBAL give to a client,

simply works.” – Joe Dumstorf

HBAL Director of Communications and Public Affairs Tara Brinkmoeller highlighted how HBAL advertising opportunities offer members the ability to connect with their customers. “HBAL offers small to medium sized businesses access to direct mailing and targeted audiences that they might not otherwise have the ability to reach. Our sponsorships for large events like Homearama, Tour of Remodeled

How Can HBAL Help You Reach Your Target Market?Sponsorship and advertising strategies can help members take aim at attracting consumers

By Stacy Smith Rogers, Grace Communications, LLC

13 july 2012

Reach Your Target Market

Homes and the Home, Garden & Remodeling Show provide direct access to thousands of consumers for fractions of the costs of other targeted mediums. Our events typically attract qualified buyers, and the association has a good reputation. Advertisers can benefit from that reputation by affiliating their company with our events and pub-lications,” Brinkmoeller said.

Four Ways HBAL Differs From Other Advertising Venues

1. HBAL is focused on helping members succeed, not just in generat-ing advertising revenue. All of the products and services produced by HBAL were created with the primary goal to help members connect with consumers.

2. HBAL is NOT a for-profit company. The money that it generates goes directly back to members’ interests. One important example of that is the lobbying efforts of HBAL, which directly benefit member businesses.

3. There’s very little audience waste with advertising in HBAL pub-lications and events. Ads purchased through HBAL reach targeted audiences who have an interest in home building and remodeling.

4. All HBAL publications, events and meetings are locally produced and operated, which gives sponsors and advertisers an opportunity to reach their target audience and support the local economy. (Most other advertising venues corporate offices are not local. A lot of money goes to other communities.)

Advertising Advice from HBAL Account Executives

Through a variety of outlets and opportunities, HBAL offers its mem-bers more than just advertising opportunities. It offers them the ex-pertise of dedicated individuals (advertising account representatives) who are committed to helping members connect with consumers in meaningful and worthwhile ways. HBAL Account Executive Melissa Mattingly explained the role of the advertising account representative at HBAL and how she and her counterpart, Kimberly Greenwell, can assist members with market-ing their businesses. “We are in the business to connect members to members and members to consumers.” Mattingly explained the effectiveness of advertising to internal au-diences. “If you want to reach other members, builders, remodelers and vendors, the most effective ways to do that are through sponsorships of meetings and through advertising in the Louisville Builder,” she said. “Business today is all about relationships,” Greenwell elaborat-ed. “People need to know, like and trust you before they will do busi-ness with your company. Without all three, you will never get to the signed contract. This is why showing up to meetings, advertising in our publications and sponsoring events is so vital to your business. When you sponsor an event or run an ad in the Louisville Builder you are building relationships with HBAL members by creating an opportunity for them to know you. You can take this one step further by showing up to events, introducing yourself to members and setting up an appointment to meet for coffee, lunch or drinks,” Greenwell explained. “This one-on-one meeting allows you to grow the relation-ship with your fellow members and creates the opportunity for them to know, like and trust you, which can lead to increased business in the future. Showing up and being present is crucial to making your HBAL membership work for you,” she added.

Meeting Sponsorships ...

A key way members can promote themselves through HBAL is through sponsorships. A variety of meetings are held throughout the year, including general membership and Sales & Marketing Council meetings, which are both widely attended. “All sponsorships include signage and frequent recognition,” Mattingly explained. “Some even give you the opportunity to address the crowd for three to five min-utes. I have personally seen members thanking sponsors many times at many events.”

“People need to know, like and trust you before they will do business with your company. Without all three, you will never get to the signed contract.

This is why showing up to meetings, advertising in our publications and sponsoring events is so vital to

your business.” – Kimberly Greenwell

Major Public Event Sponsorships ...

Home, Garden & remodeling Show The Home, Garden & Remodeling Show is an annual event that at-tracts qualified attendees. Mattingly explained how the Show can benefit members, “We can do a wide range of sponsorships that will get your name out to the public. We also have advertising opportuni-ties within the Louisville Home, Garden & Remodeling magazine, which is viewed by approximately 100,000 pairs of eyes.” According to Mattingly, 30,000 copies are direct mailed to homeowners with a household income of $75,000+, plus another 20,000 are distributed at the event. HomearamaNow in its 45th consecutive year, Homearama offers a broad range of sponsorship and advertising opportunities. The Homearama Plans Book is distributed to 40,000+ individuals over the 16-day period and has become a collector’s item in many homes in Greater Louisville. “Our members have actually received jobs two years later from that years Homearama Plans Book….needless to say, this has a very long shelf life,” Mattingly elaborated.

tour of remodeled HomeThe Tour of Remodeled Homes, which has run for more than 25 years, has become widely popular. Much like the Home, Garden & Re-modeling magazine, the The Tour of Remodeled Homes publication is direct mailed to homeowners with a $75,000+ household income and distributed to attendees, many of whom are in the market to remodel in the near future.

Advertising in Publications ...

Louisville BuilderLouisville Builder is a monthly publication distributed to all 2,100+ members, with an estimated readership of approximately 6,000+ in-dividuals. Mattingly elaborated, “This publication is truly read from beginning to end as it’s packed full of relevant articles, upcoming events and a variety of photos. An ad in Louisville Builder guaran-tees that you will get in front of every member. Because only mem-


bers can advertise in the builder, it’s a good way to take advantage of our ‘Do Business with a Member,’ campaign and remind your target audience that you support HBAL. “By advertising in the member-only publications, it is quite easy to see which companies are active members which could translate into good will do conduct business with that company in the future.” Greater Louisville relocation GuideRegarded as the official relocation guide for the region, the Great Lou-isville Relocation Guide highlights everything newcomers want to know about their new hometown. “We can hardly keep up with the demand for this publication.,” Mattingly explained. “Realtors want it to put in their welcome packets and blue-chip companies want it to hand out to out-of-town business guests and new employees. Hospitals want it to give to visiting doctors and those coming in for residency, and they are flying off the racks at Kroger and Valu Market,” she added. event PublicationsEach major HBAL event showcase publications (see Public Event Sponsorships above.)

Both Mattingly and Greenwell are available to consult with members on advertising strategies and opportunities. Look for upcoming oppor-tunities to advertise on the HBAL website soon. To connect with them, call the HBAL office at 429-6000 or email them at [email protected] or [email protected].

50

www.dauenhauer.com

Make your business shine.

(502) 807-3391 - www.LouisvilleRealEstatePhotography.comBarry@LouisvilleRealEstatePhotography.com

Louisville Real Estate Photography is proud to serve the building

industry in the Louisville area. New construction, cabinet makers,

Realtors, remodelers, landscapers, pools, and the like. Showing off the

work you and your business can do speaks volumes to your clients.

Let us help you build a professional portfolio you can be proud of.

Reach Your Target Market

View all current and past publications on the new hbal.com.http://hbal.com/publications

HBAL.COM

FACEBOOK

THE N

EW

Melissa MattinglySenior Account Executive

[email protected], ext. 116

Kimberly GreenwellAccount Executive

[email protected], ext. 117

Saturday & Sunday, August 11-12, 2012

12 noon to 6 pm Both Days / $10 Adults, Children 6 & Under Free

Rick Allison & Tom KruseKruse Allison Construction Co., Inc.

1907 Crossgate Lane, 40222Kitchen remodel

Brandon BaileyBailey Remodeling & Construction, LLC

8607 Cheltenham Court, 40222Room addition and kitchen & family room renovation

Donna DuselTectonics, Inc.

5312 Hempstead Road, 40207 Kitchen remodel

Robert Eberenz, Jr.Robert L. Eberenz, Jr. Builder, LLC

6805 Windham Parkway, 40059Raised patio (outdoor living), room addition,

basement finish, interior updated

Joe FrenchLouisville Handyman, Inc.

1654 Cherokee Road, 40205Kitchen remodel, added two bathrooms

& remodeled third bathroom

Brad HicksBradley Homes, Inc.

11001 Park Road, 40223Whole House Remodel, added master suite addition with basement, added two story,

three car garage

Penny LoveDesign Innovations, Inc.

5700 Harrods Glen Drive, 40059Basement finish including added egress

window for bedroom

Karen McKechnieStonehenge Construction LLC & Sons

1010 Lake Forest Parkway, 40245Kitchen & master bathroom remodel

William Nunnelley

Wm. Nunnelley, Inc. Architect/Builder19 Rio Vista Drive, 40207

Kitchen addition with laundry and half bath, deck & covered porch, wall removed to open living

room and dining area to kitchen, raised ceiling in front entry and added entry porch

Ron PetajaPetaja Builders, LLC

2606 McCoy Way, 40205Combined kitchen and old porch into one with

new cabinets, tops & floors and updated bathrooms

Rob PetersonRobert A. Peterson Jr., Co., Inc.

3809 Flowering Grove Court, 40241Addition – family room/laundry/dinette

Jeff SmithInsuramax Contractors

6205 Two Springs Lane, 40207Whole house remodel including addition of

second floor master suite

Kiel ThomsonKiel Thomson Company

2127 Edgehill, 40205Addition & remodel – created a master suite from

the existing living room and sun porch

Pat WissingWissing Contracting Company, Inc.

1810 Knollwood Road, 40207Whole house remodel and addition

Presented by:

Go to hbal.com/tour-of-remodeled-homes for complete listings

http://louisville.dauenhauerplumbing.com/

http://www.louisvillerealestatephotography.com/

http://hbal.com/publications/

15 july 2012

Saturday & Sunday, August 11-12, 2012

12 noon to 6 pm Both Days / $10 Adults, Children 6 & Under Free

Rick Allison & Tom KruseKruse Allison Construction Co., Inc.

1907 Crossgate Lane, 40222Kitchen remodel

Brandon BaileyBailey Remodeling & Construction, LLC

8607 Cheltenham Court, 40222Room addition and kitchen & family room renovation

Donna DuselTectonics, Inc.

5312 Hempstead Road, 40207 Kitchen remodel

Robert Eberenz, Jr.Robert L. Eberenz, Jr. Builder, LLC

6805 Windham Parkway, 40059Raised patio (outdoor living), room addition,

basement finish, interior updated

Joe FrenchLouisville Handyman, Inc.

1654 Cherokee Road, 40205Kitchen remodel, added two bathrooms

& remodeled third bathroom

Brad HicksBradley Homes, Inc.

11001 Park Road, 40223Whole House Remodel, added master suite addition with basement, added two story,

three car garage

Penny LoveDesign Innovations, Inc.

5700 Harrods Glen Drive, 40059Basement finish including added egress

window for bedroom

Karen McKechnieStonehenge Construction LLC & Sons

1010 Lake Forest Parkway, 40245Kitchen & master bathroom remodel

William Nunnelley

Wm. Nunnelley, Inc. Architect/Builder19 Rio Vista Drive, 40207

Kitchen addition with laundry and half bath, deck & covered porch, wall removed to open living

room and dining area to kitchen, raised ceiling in front entry and added entry porch

Ron PetajaPetaja Builders, LLC

2606 McCoy Way, 40205Combined kitchen and old porch into one with

new cabinets, tops & floors and updated bathrooms

Rob PetersonRobert A. Peterson Jr., Co., Inc.

3809 Flowering Grove Court, 40241Addition – family room/laundry/dinette

Jeff SmithInsuramax Contractors

6205 Two Springs Lane, 40207Whole house remodel including addition of

second floor master suite

Kiel ThomsonKiel Thomson Company

2127 Edgehill, 40205Addition & remodel – created a master suite from

the existing living room and sun porch

Pat WissingWissing Contracting Company, Inc.

1810 Knollwood Road, 40207Whole house remodel and addition

Presented by:

Go to hbal.com/tour-of-remodeled-homes for complete listings

http://hbal.com/signature-events/tour-of-remodeled-homes/


2012 Day at the Downs

sponsored by:

Screens of Kentucky, LLC

Derek Smothers & David Stemler enjoying the races Former HBAL President Robert Eberenz, Sr., and HBAL President Robert Eberenz, Jr. with Paul Miele

HBAL Vice-President Bob Thieneman, Jr. checking to see if his horse is winning. Great Crowd!

David Mikels drawing to see who wins the derby hat made out of insulation foam.

Your central source for knowledge andthe latest trends in home products.

With 35 years of experience, Ethington Building Supply knows what a builder needs to stay

competitive and stand out.

Our knowledgeable sales staff makes business painless and efficient.

1848 MIDLAND TRAIL, SHELBYVILLE, KYBEHIND THORTON’S

www.ethingtonbuildingsupply.com502-633-5539 • 800-540-5611

Do Business with a Member:5% off entire package shipped toyour job for any new HBAL member

17 july 2012

Visit us in all 7 of the Shakes Run Homearama Homes and 5 of 10 homes in Rock Springs.

Audio & Video | Home Automation | Cabinets & Appliances | Bar & Billiards | Furniture & Bedding

Come see why we are in12 of 17 Homearama Homes...

odds are we’ll see you there.

centuryliving.com

Louisville was rated by Forbes.com to have the

second-best housing market in the U.S.

louisvillerelocationguide.com

Housing - Education - Attractions - Arts - Dining - Parks - Sports - Shopping - Museums - & more!

Everything newcomers and a long-time local needs to get to know their new community and discover Greater Louisville and Southern Indiana living.

Annual 2011/2012, Volume 23

www.LouisvilleRelocationGuide.com

Save hundreds with

coupons inside!

Discover your Community!Discover More...Check out the latest edition of the Greater Louisville

Relocation Guide to learn more about your city! Now available for FREE at your local Kroger’s,

ValuMarket’s and more!

You

Your Consumer Your Consumer


Your Consumer


Your Consumer Your Consumer Your Consumer

Your Consumer




Your Consumer Your ConsumerYour Consumer


Your Consumer

Your Consumer

Your Consumer

Your Consumer

Your Consumer

Your ConsumerYour Consumer






Your Consumer



Your Consumer


Your Consumer

Connecting Membersto Consumers.

Call the HBAL today to find out how you can get connected

502.429.6000 • www.HBAL.com

us

http://hbal.com/

http://www.centuryliving.com/

http://hbal.com/publications/greater-louisville-relocation-guide/


Technological and design innovations are presenting an amazing ar-ray of new options for windows and doors, both for new construction and remodels. The introduction of new products and improvements in existing products means that making the right selection for each ap-plication isn’t always an easy decision. John Owens, of Pella Windows and Doors, points to his compa-ny’s new Pella 350 series of windows and patio doors as achieving the goal of looking like wood rather than “shockingly like vinyl”. Fea-tures include welded sash corners on window and door frames that are practically invisible and resist warping and twisting. The beveled edge frame profile adds to their wood-like appearance, and the frames were designed with up to 18 insulating chambers to increase energy effi-ciency. Premium design options include simulated-divided light grilles that give the effect of individual windowpanes. The series offers 2-, 3-, or 4-panel configurations for patio doors; a full line of double-hung, single-hung, sliding, casement, awning, fixed frame and special shape

windows; three frame colors; and five hardware finishes. He observes that while there is a trend toward energy efficiency, consumers generally forfeit that because of the increased price. “Going green is one thing, but going greener is more expensive,” he says. “Technology has come so far in terms of the type of glass and the different gases in between panes that improve performance. And changes have evolved in materials that are making the home more maintenance free. That falls in line with what’s happening with the aging population. The last thing Baby Boomers want to do is to be on a ladder scraping windows. But, even more important with our clientele is that they want us to maintain the home’s architectural integrity and not to use a cheap replacement window or door. They don’t want to have four inches of vinyl and lose four inches of glass,” says Jay Bach-man, managing partner of Renewal by Andersen. “There are a lot of price points of windows and doors on the market, and each one has a place. It’s just a matter of finding a product that fits into a budget and

Where Super Snazzy Technology and Eye Popping Aesthetics Meet

Windows and Doors:

By Nancy Miller

19 july 2012

lifestyle and what the customer wants to accomplish with the home. “I don’t care how good the window is; it’s only as good as the installation. Everything is done with our own employees, no subcontractors. Bachman continues, “We’ve done homes going back to the 1790s and homes as new as two or three years old. Each has different issues and needs different products for individual applications. An 1880s home with wonderful cherry woodwork will require one product, but then in a rotting window that needs to be torn out in Lake Forest will require a totally different product. Each is predicated on what I’m tak-ing out, what condition it’s in, and how do I want it to look when it’s finished. “Most of our customers do their projects in phases. I always ask them where they want to end up long term, not where do you want to end up today. Don’t think about addressing just one window.” According to Bachman, managing partner of Renewal by Andersen, “In Louisville, people may assume that energy efficiency is the number one reason for replacing windows. But, energy efficiency is generally the fifth most occurring reason for replacements. The primary reason relates to rotting. Most windows we replace are in homes between 10 and 15 years old. Someone may have just purchased a home costing $500,000 or more and realizes they have rotting windows and they’re beside themselves. The second reason is for an increased comfort level, whether it be related to cold, drafts or sun issues. The third pertains to aesthetics. Nothing dates a home more than old storm windows and overgrown shrubbery. The fourth reason for replacements relates to function or operation. “We have been doing a lot more custom and specialty work. We’re getting numerous historic type projects that require special extrusions and different types of custom applications for windows,” says John Anderson, Vice President of Sales and Marketing for Sun Windows and Doors. Also, the aluminum clad wood window business has re-mained fairly steady, especially for $300,000+ homes.” Trends run the gamut of features, benefits and advancements. Ow-ens isn’t seeing a huge push for colors in the window market, but does see developing interest in alternative wood species such as fir, mahog-any and alder, and FSC certified wood. Bachman has a different take on colors, explaining that he believes colors are becoming more impor-tant, and that customers appreciate a variety of color choices. That has led Renewal by Andersen to expand their color line, and to add black as a standard color. “We have different wood species on the interior, so for a homeowner who wants traditional pine, maple or oak, we’ll stain the species to match the rest of the woodwork,” he adds. Kyle Labar, Vice President of Sales for Metro Window Company, is tracking movement toward a higher end aluminum clad product with simulated divided light grills. “It has a more authentic, historical look. For awhile, some builders were using a grill between the glass product which is a little less expensive, but there is a loss of aesthetic value.” One of Metro Window Company’s new Windsor line products for which he predicts success is a push-out casement window that has a French casement character. “What’s the biggest thing in windows? It’s Andersen’s exterior du-rable trim made out of Fibrex, a reclaimed wood fiber and compos-ite material. Since it isn’t solid wood, it won’t rot or warp,” says Paul Miele, Vice President and General Sales Manager for K-I Lumber and Building Materials. Increased functionality and a reduction in problematic issues that can plague windows and/or doors are constant challenges for the in-dustry. “We have built in a weep system into the aluminum extrusions so water can weep out without coming into contact with the wood. Also, we use a Duralite non-metallic spacer that has butyl on the exte-

rior, an inner layer of Mylar film to help retain Argon gas, and another layer that is a polycarbonate frame. The result is a high thermal barrier that reduces the transfer of heat or cold through the spacer. There are no metals so there are no conductors,” says Anderson, of Sun Win-dows and Doors. The non-metallic spacer allows less temperature dif-ferential, so less condensation is created, which can reduce the risk of mold growth. “Prior to 2010, we were doing a wet applied finish in one of four col-ors. But now we powder coat, specifically for each order, in the plant. We have 11 standard colors and 27 feature colors, as well as custom color matching. The great thing about powder coating is that it’s a very hard finish. Our standard finish is an extremely durable, commer-cial grade finish. Whereas most wet applied paints have hydrocarbons, powder coating is an environmentally friendly process. In fact, it’s the greenest finish system I know of in the industry. Skipping the hydro-carbons, it electrically and mechanically bonds through aluminum and is run through a fusion oven at 400 degrees. Because our system is new, it doesn’t have any hexavalent chromium which is a carcinogen. Once aluminum is treated with that, you have to worry about it from cradle to grave,” Anderson adds.

“Over 90% of window problems aren’t really window problems; they’re installation problems...”

- John Owens

“Over 90% of window problems aren’t really window problems; they’re installation problems such as a lack of flashing, windows that are installed out of square, or brick pinch that occurs when the brick is too close to the fame and doesn’t allow for a sealant joint. Build-

Windows & Doors


ers, homeowners and remodelers should explore installation options from window suppliers,” advises Owens. Today’s doors display an incredible range of materials, styles, fin-ishes and super advanced technology. Pella has introduced three new door lines. The Architect Series doors are offered in mahogany, oak, hemlock and rustic wood grains and are available with matching sidelights and transoms. Glass options include decorative glass with pattern designs, and caming colors such as nickel, brass and black patina. Pella fiberglass or steel entry door systems come in a range of styles in mahogany-grain, oak-grain or Smooth fiberglass or steel. Prefinished grained fiberglass may be finished in one of six stain col-ors or 12 paint colors. A weather-resistant design provides complete protection from drafts and leaks. The Encompass fiberglass or steel doors feature dent-resistant fiberglass door panels that won’t rust or corrode. Builders or homeowners may select from low-maintenance mahogany-grain, oak-grain or Smooth fiberglass or steel panels. Continuing to broaden its scope of products, K-I now offers the Bolection door, produced from a solid piece of double refined MDF containing 100% recycled fiber. “These doors are paintable and have tremendous design flexibility and customization possibilities, mak-ing them ideal for remodeling and restoration projects. If builders want something such as a 5’ x 10’ door, they have it, and they can specify most any type of design for an interior door,” suggests Miele.“Imagine a barn style door with exposed track. We now have it and it’s terrific. It can be used in the same area in which a pocket door would normally be installed. The difference is that it slides on the surface instead of into a wall. Any of our doors can be mounted on the system,” he says. Discussing other new K-I products, he men-tions the West End Collection, molded hardboard doors that have a modern, New York loft style personality, and doors that are reflective of the popular Craftsman design. The Craftsman steel door is offered with or without glass. The fiberglass doors have true recessed panels and a flush glazed design. They are available in oak, fir, Smooth fiber-glass, Masonite HD and white Sta-Tru HD. Clear glass is available in 1-lite, 3-lite and 6-lite external grids. Matching 1-lite and 2-lite external grid sidelites are options. Richard Wilson, of SPC, says fiberglass doors have “about taken over the market for remodels because they look, sound and feel like wood but they don’t rot or warp, and painting and finishing on fi-berglass lasts a lot longer”. An advancement in doors that he thinks is particularly important is that weather stripping around operating parts of doors have been improved so that air filtration is at the bare minimum. Miele believes Masonite’s AvantGuard finish will appeal to a wide array of homeowners. AvantGuard, a stain finish with a five year guarantee, fuses the natural appearance of wood to composite mate-rials, taking away what can be headaches of wood door maintenance. It can replicate the appearance of wood, metal or other material, and may be applied on a variety of door styles. According to Masonite, a protective base coat provides stability and adhesion between the image layer and the low-maintenance fiberglass facing. The UV sta-ble image layer provides a real wood aesthetic, and an automotive clear coat protects the door from UV rays and normal wear and tear. AvantGuard is offered on Barrington, Sierra, Flagstaff and Belleville Hollister doors. Eight foot doors are proving very popular with Kyle Labar’s customers. They’re also positively responding to Metro Window’s multi-point hardware because of its security and ease of operation. He adds that quad sliding doors, with two middle sections that open up to produce a 6’ opening, are “selling like hotcakes”.

21 july 2012

Your central source for knowledge andthe latest trends in home products.

With 35 years of experience, Ethington Building Supply knows what a builder needs to stay

competitive and stand out.

Our knowledgeable sales staff makes business painless and efficient.

1848 MIDLAND TRAIL, SHELBYVILLE, KYBEHIND THORTON’S

www.ethingtonbuildingsupply.com502-633-5539 • 800-540-5611

Do Business with a Member:5% off entire package shipped toyour job for any new HBAL member

Low interest rates make it a great time to buy a house!

www.53.com/mortgage www.53.comThe information contained is subject to change without notice. Loans are subject to credit review and approval. Fifth Third Mortgage Company, 38 Fountain Square Plaza, Cincinnati, OH 45263 an Illinois Residential Mortgage Licensee. Fifth Third Mortgage is the trade name used by Fifth Third Mortgage Company and Fifth Third Mortgage-MI, LLC. Fifth Third and Fifth Third Bank are registered service marks of Fifth Third Bancorp. Member FDIC. Equal Housing Lender.

Sharon [email protected]�ce: 502-562-5520

401 S. 4th StreetLouisville, KY 40202

NMLS #703685

“We have a multi-lock system on our doors that is automatic. Many people like that. One of the most frequent calls we used to get was from homeowners who said their lock didn’t work. The lock actually worked, but they didn’t know they had to lift up on the handle to make the lock work,” says Anderson. “Sliding doors save square footage in a home. A lot of people re-member the old aluminum doors that were relatively cheap. But, our Prestige door isn’t your grandaddy’s sliding patio door. It’s much more sophisticated, will last a life time and operates by using only one fin-ger,” says Wilson. “I’m seeing a couple of interesting things happening with doors. First, consumers are beginning to realize more and more that there’s a difference between doors. They’re starting to really understand that a $1400 door may offer a much higher quality and enhanced security than a $400 door. Also, there’s a greater appreciation for vinyl because it doesn’t chip or need to be painted,” says Kim Foster, owner of Win-dow World. Interest in Window World’s patio doors seems to be growing by leaps and bounds. Their heavy-duty mainframe and sash, multi-chambered extrusions and steel-reinforced interlocking meeting rails combine for strength and structural integrity. The mainframe and sash extrusions are colored throughout and won’t chip, peel, crack or warp. Increased thermal protection is achieved with dual internal/external weather stripping, a compression bulb seal, closed-cell foam gaskets and a 1” thick insulated glass unit with a warm-edge spacer system.

Easy gliding is achieved by a tandem roller system. The stainless steel roller track eliminates dark residue and wearing that aluminum tracks can produce. A multi-point locking system seals the door tightly closed and helps prevent energy loss. Greater energy savings may be obtained with the option of energy efficient glass. “People have really liked our “French-style sliding patio door be-cause it has a French door look without all the problems that may occur with a swinging door. Plus, you don’t have to have the clearance that you have to have when a door swings out,” says Foster. Now that summer is in full swing, screens can often take center stage. Marie Resch, owner of Screens of Kentucky, says that the Phan-tom Professional Series were the original screen doors with a mag-netic latch. The Professional Retractable Door Screen provides insect protection and solar shading without blocking the view. The Legacy Phantom Screen is the only retractable door screen that has an inte-grated latch and release handle. It remains out of sight until needed. The extensive selection of colors allows the screens to blend with door-ways and the overall décor of the home. Both series fit all door types---inswing, outswing, single-door, double French doors, patio doors and oversize doors. “We also offer solar protection on window screens. There are several options, from basic insect mesh which has 40% solar block up to 90% solar block. They can be manually operated or can be motorized. We can even put them on a timer,” says Resch.

Windows & Doors

http://www.ethingtonbuildingsupply.com/

https://www.53.com/site/


ENTERPRISES

1-800-4BOBCAT

13117 Middletown-Industrial Blvd. • Louisville, KY 40223502-245-1911 • bobcat-ent.com

RENTAL • SALES • SERVICEPARTS • TRAINING

READYWHEN YOU ARE24/7 Rental & Field Service AvailableMore than 100 Different Attachments

for Rent or PurchaseOSHA Compliant Operator Safety Training

“Like” us to stay updated & informed

facebook.com/HBALouisvillefacebook.com/LouisvilleHomeShow facebook.com/TourofRemodeledHomesfacebook.com/HomearamaLouisvillefacebook.com/HomeProductExpo

products

https://www.facebook.com/HBALouisville

http://www.landscapelighting.net/

http://www.bobcat-ent.com/

23 july 2012

productsEVERy MEMBER SHOULD kNOW ABOUT

ADVERTISEMENT

GAS FiREPLACESYou or your customer can sit back and enjoy the comforts of a warm fireplace at the convenience of your fingertips. With the ease of a remote you can control the flame and when you have to leave the house or go to sleep, you can simply turn it off. To see how you can transform your house or your clients visit Fireplace Distributors at 5810 Fern Val-ley Road or call 502-964-5996. For more information visit our website; www.FireplacesForYou.com.

CT660Caterpillar and Whayne Supply have just introduced the new Class 8 vo-cational truck, the CT660. With models from 330 to 475 horsepower, this sleek workhorse is ideal for dump trucks, concrete mixers, waste carriers or all around hauling. It is backed by legendary Whayne Supply product support. Call Todd Cunningham, (502-303-6825) in the Whayne Power Systems Di-vision for information on this new truck or to do a ride and drive.


AUGUST 11 & 12, 2012

DISCOUNT TICKETS OFFERED TO HBAL MEMBERS

Projects will be open between the hours of 12 noon and 6 p.m. both Saturday, August 11th & Sunday, August 12th. You will be able to visit all 15 tour projects for the cost of a $5 ticket. Regular adult admission is $10; children under 6 are free. You may begin your tour at any proj-

ect on display. Visit www.hbal.com for the complete list of tour projects.

I would like to order __________ tickets at $5 each. I understand that the tickets purchased are non-refundable.

Total amount due: ______________

A check for $______________ is enclosed. ____________Bill my HBAL account

NAME: _________________________________________________________________________________________________________

COMPANY: _____________________________________________________________________________________________________

ADDRESS: _____________________________________________________________________________________________________

CITY:______________________________________________________________ STATE:_________ ZIP CODE: _______________

SIGNATURE:____________________________________________________________ DATE: _______________________________

Please return to:Home Builders Association of Louisville

1000 N. Hurstbourne Parkway, Louisville, KY 40223Or

Fax 429-6036

presented by:

25 july 2012

OLDHAM COUNTY COUNCiL

Left to Right: Chad Turner (Carpet Specialists, Sponsor), Terri Turner (Carpet Specialists, Sponsor), Katie Golden (Century Mortgage, Sponsor), Leah Ritter (Century Mortgage, Sponsor), Todd Ayers (Century Mortgage, Sponsor), Jeremy Esposito (Oldham Council Chairman), Jim Urban (Speaker)

membermeetings

Get news & events specific to your committee or council at the new HBAL.com

HBAL.COM

FACEBOOK

THE N

EW

May 17, 2012

Sponsors: Century Mortgage (represented by Todd Ayers) and Carpet Specialists (represented by David Turner)

Speakers: Jim Urban, Director of Planning & Development, and Brian Davis, Assistant Director.

The council met and enjoyed a BBQ lunch from the Starvin Marvin County Kitchen. The topic was the new comprehensive plan for Old-ham County. The comprehensive plan has been around since the 1970’s, it includes goals, objectives and projected land use. In 2002, a new plan was adopted, and it will be updated this year. It is based on capacity planning and infrastructure plays a big part. The county must be able to keep up (water, sewer, school capacity). One of the new changes is that they went to a text based map. The benefits of the plan is that it provides options and gives the community an idea of what to expect. The map does not change existing zoning. There was a report on permits also from the county officials. Single family building permits are creaping back up. In the peak of building in 2003, there were 831 permits pulled, in all of 2009, there were only 131. For 2012, from January to April, there have been 76 so far. Remodeling has stayed flat for the past few years, without decline. The inspectors reported on the new energy code and decks.

The Bank of Oldham County Cash Drawing winners were: 1. Jerry Dunaway2. Leah Ritter3. Katie Golden4. Terry O’Rourke5. Deanna Karem

Our next meeting will be September 27.

louisvillerelocationguide.com

Housing - Education - Attractions - Arts - Dining - Parks - Sports - Shopping - Museums - & more!

Everything newcomers and a long-time local needs to get to know their new community and discover Greater Louisville and Southern Indiana living.

Annual 2011/2012, Volume 23

www.LouisvilleRelocationGuide.com

Save hundreds with

coupons inside!

Discover your Community!Discover More...

Check out the latest edition of the Greater Louisville Relocation Guide to

learn more about your city! Now available for FREE at your local Kroger’s, CVS Pharmacies and more!

The Louisville Slugger baseball bat was made by

Andrew “Bud” Hillerich in his father’s woodworking

shop in Louisville in 1884.

http://hbal.com/publications/greater-louisville-relocation-guide/


Congratulations to the following recruiters who have brought in new members from December 2011-May 2012

Miranda, John ....................................... 10Esposito, Jeremy ...................................... 6Logan, Stan ............................................. 5Eberenz, Jr., Rob ...................................... 5Durham, Pat ............................................ 4Thieneman, Jr., Bob ................................. 4Mikels, Dave............................................ 3Raver, Tom .............................................. 3Smothers, Derek ...................................... 3Clark, Kim ............................................... 2Lyons, Perry ............................................. 2Marrett, Bob ............................................ 2Miranda, Ryan ......................................... 2

Wessel, Rusty ........................................... 2Buttorff, Rick .......................................... 1Cundiff, Chris ......................................... 1Doelker, Billy ........................................... 1Dumstorf, Joe .......................................... 1Engelmeyer, Herman ............................... 1Foster, Kim .............................................. 1Hellmann, Dale ....................................... 1Hollenbach, John ..................................... 1Horne, Steph ........................................... 1Judah, Mike ............................................. 1Lancaster, P.R. ......................................... 1Miles, Richard ......................................... 1

Morgan, Teresa ........................................ 1Osborne, Chris ........................................ 1Ruckert, Mark ......................................... 1Sims, Tom ................................................ 1Simms, Joe ............................................... 1Smith, Michelle ....................................... 1Thieneman-Seitz, Pat .............................. 1Wagner, Amy ........................................... 1Weber, Joe................................................ 1Weis, David ............................................. 1White, Jeannette ...................................... 1White, Suzette ......................................... 1

For an up to date Spike Club list please visit hbal.com/members/spike-clubHBAL.COM

FACEBOOK

THE N

EW

“Do Business with a Member Card” winnerIf Membership Committee Chariman Bob Thieneman f inds you with at least 2 “Do Business with a Member” cards in your pocket you could win $10.

Tom Raver wins $10 for having his 2 recruitment cards with him at the Oldham County Council Meeting.

Joe Simms (May winner) and Stan Logan (April winner), won a $ 100 L & N Federal Credit Union VISA gift card for the recruiter of the month drawings.

memberrecruitment

Recruiter Drawing Winners

Spike Awards

Spike awards going to Scott Yates and David Lurding for both reaching 100 credits.

Margie Cox-Prudential Parks & Weisberg Realtors, winner of the new member drawing for May.

http://hbal.com/members/spike-club/

27 july 2012

To submit your news email Tara Brinkmoeller at [email protected].

membernews

2012 Golf OutingIt will be here before you know it, another great year of golf, networking and fun! This year’s Golf Outing is scheduled for Monday, September 10, 2012. It will be held at the beautiful Quail Chase Golf Course. We will have a wonderful lunch where everyone can get together; we will also have a large array of door prizes. We hope to have our Builders vs. Associates Softball game after lunch. Watch your email for registration forms to be sent out soon. We are currently looking for sponsors; it is a great opportunity to present your company to over 200 golfers. If you are interested, please contact Nicole Bouchard or Melissa Mattingly at the HBAL Office (502-429-6000).

Custom Mail Boxes • Street Signs

DON DUGGINS | GREG DUGGINS

1116 Ulrich Avenue 502-966-5774Louisville, KY 40219 FAX 502-966-5462

email: [email protected]

Cluster Box Units • Condos • Multi-Units

LLC

HBAK on FacebookStay up to date on all that state home building news by liking the HBAK on facebook. www.facebook.com/HBAofKy

Registration Deadline for the Kentucky Design & Remodeling Awards ExtendedHBAK has decided to extend the registration deadline for the Kentucky Design & Remodeling awards to July 31st. The project deadline is October 5, 2012.

http://www.dugginsco.com/

http://backalleyornamentaliron.com/

http://hbal.com/


newmembers

Associates Approved 5/12

Salt river electricNicky RapierType of Business: Utility Company (Bardstown)Sponsor: Tom Sims

Carothers Law Office, LLCRosalyn CarothersType of Business: Estate PlanningSponsor: John Miranda

Boonie’s water ConditioningBill WebsterType of Business: Water TreatmentSponsor: Rob Eberenz, Jr.

Greater Louisville Homes, LLCSantosh BhattType of Business: Real Estate BrokerageSponsor: Joe Simms

Budget Blinds of Louisville eastRichard SuelType of Business: Window TreatmentsSponsor: Rob Eberenz, Jr.

extraordin-air, LLCStephen SturgillType of Business: HVACSponsor: Rusty Wessel

Home Staging SpecialistsJill GaynorType of Business: StagingSponsor: Amy Wagner

Great Lakes waterproofing, inc.Ryan ClarkType of Business: Basement WaterproofingSponsor: John Miranda

rock & water Creations, inc.Brian CloreType of Business: Water Features, Pools, etc. Sponsor: Jeremy Esposito

Chris Coates Drywall, inc.Chris CoatesType of Business: DrywallSponsor: Bob Marrett

Shine Contracting, LLCJonathan BevanType of Business: Commercial Renovations, DesignSponsor: Jeremy Esposito

Private High Net worth Lending GroupJustin AndersonType of Business: Commercial/Residential LendingSponsor: John Miranda

Masters Kraft ConstructionDan SmithType of Business: General ConstructionSponsor: Bob Thieneman, Jr.

Kimberly rash Fence and Construction, LLCKimberly RashType of Business: Fence InstallationSponsor: Stan Logan

all Pro Championships, inc.Terri KaufmanType of Business: Sports MerchandiseSponsor: Billy Doelker

Mengel exteriorsArt MengelType of Business: Vinyl Replacement Windows/SidingSponsor: Dale Hellmann

wilson Design associates dba Liz at HomeLiz WilsonType of Business: Interior DesignSponsor: Rob Eberenz

Affiliates Approved 5/12

Margie CoxPrudential Parks & Weisberg RealtorsSponsor: Michelle Smith

corporatesponsors

Special thanks to these 2012 HBAL corporate sponsors:

29 july 2012

20 YearsH.D. Ferriell Builder, Inc. – Howard D Ferriell, Registered BuilderHolloway Contracting Corporation – Gary Holloway

15 YearsGraber Insealators Louisville, LLC – David MikelsSignature Hardwood – Dean ForleoRobert L Blair Co., Inc – Robert BlairScheller’s Fitness Cycling – Greg Scheller

10 YearsSierra Design & Construction – Ronald Wirtzberger, Registered RemodelerWeisco, Inc – Patrick Owen WeisMedallion Homes, Inc – Thomas Robert Jones, Registered BuilderHenry Ware Construct – Henry Ware, Registered BuilderJohn Kenney Builder Inc. – John Kenney, Registered BuilderEmergency Restoration/Contracting – Greg RoseMid America Roofing Inc. – Charles West

5 YearsBush Sodding, Inc. – Raymond BushVisual Concepts, Louisville – Phil Chaney Spectrum Sight & Sound – Brian BennettMattingly – Ford Title Service – Russell FordAnderson Construction & Design – Randall Anderson

Keebler Interior Trim, Inc – Mike HaysFutch Heating and Air Conditioning Inc. – Jack R FutchB & B Porter Enterprises, LLC – William Porter, Registered BuilderKentuckiana Trucking Inc. – Kenny AubreyFackler Homes, Inc. – Phil Fackler, Registered Builder and RemodelorDogwood Homes Realty Group – Patti Bradford Roth

1 YearSeely & Associates, Inc. – Mike SeelyA & R Contracting, Inc. – Samuel MyersPrimeLending – Pamela FarmerA.N. Roth Company – Richard RothPremier Home Care Inc., Steve Carricato Novus Security – Troy BruceThe Maraman Group, LLC – Buddy MaramanTrademark Universal Stone – Jeff IssisTim Meiman, Inc. – Tim MeimanMesser Construction Company – Erin HallSmith’s Construction & Grading, LLC – Mark SmithChristopher Allen Construction – Christopher AllenCherry House Inc. – Leslie WhitehouseMasterson Group, LLC – Ricky BeanTodd Porter Aluminum – Todd PorterAdvantage Roofing & Construction – Chad Stoyell

Congratulations to these Milestone Members: These members have reached a milestone mark in their membership with their renewal in May.membermilestone

honorroll

Associates:A&G Drywall, IncBachman Commercial SalesBardenwerper, Talbott & RobertsBB&TBoland Maloney LumberBonnycastle Appliance & TVBoral BricksCentury MortgageChenoweth AppliancesCorrigan Electric and Home SystemsCunningham Door & Window

The Door Store and WindowsFifth Third BankFrost Brown Todd, LLCK-I Lumber & Building MaterialsL & N Federal Credit UnionL.E. Hobbs ContructionLogan Lavelle Hunt InsuranceLouis E. Hobbs Construction Co. Inc.McDonald Marble & Stone Inc.MetLife Home LoansParagon Management GroupPPG Porter Paints

Pro-BuildRepublic BankR.J. Thieneman Realty GroupSam Kinnaird’s FlooringScreens of KentuckySonne SteelSurburban SteelThe Trend Companies of KentuckyUnited Residential Lending CorpWells Fargo Home MortgageVanZandt, Emrich, & Cary

Builders:

Blacketer CompanyClifford Thieneman Co., LLC

Deville HomesDominion HomesQuarry Bluff Estates

As of June 1, 2012

A special thanks to all Honor Roll Members!For more information on how you can be listed on the HBAL Honor Roll, please call Melissa or Kimberly at 429-6000.


advertiserindex

Back Alley Ornamental Iron ........................ 27

Bobcat Enterprises ....................................... 22

Boland Maloney .......................................... ibc

Bonnycastle Appliance & TV ........................obc

Century Entertainment & Furnishings ........ 17

Dauenahuer Plumbing ................................. 14

Duggins Co., Inc. ......................................... 27

DWB Restoration II .................................... 27

Ethington Building Supply .......................... 21

Fifth Third Bank ......................................... 21

Fireplace Distributors, Inc. ........................... 23

K-I Lumber & Building Materials ............... ifc

Landscape Lighting ..................................... 22

Logan Lavelle Hunt ...................................... 4

Louisville Real Estate Photography .............. 14

Louisville Realty Group ................................. 4

Whayne Supply/The Cat Rental ................... 23

Window World of Louisville........................... 4

calendarofevents

July4 Independence Day HBAL office closed

13 Homearama Preview Party Night 6:00 p.m. - 8:00 p.m., Rock Springs & Shakes Run

14-29 Homearama Rock Springs & Shakes Run

25 Executive Committee 11:30 p.m., HBAL

August1 Land Development Meeting 10:00 a.m,, HBAL

7 Membership Committee 10:30 a.m., HBAL

8-11 Association Leadership Institute New Orleans, LA

11-12 Tour of Remodeled Homes

13 Homearama Awards Luncheon 11:30 a.m., The Olmsted

16 Codes and Standards 11:00 a.m., HBAL

22 Registered Builder Committee 10:00 a.m., HBAL

29 Executive Committee 1:00 p.m., HBAL

29 Board of Directors 3:00 p.m., HBAL

30 Commercial Council Executive Committee 8:30 a.m., HBAL

HomearamaJuly 14-29

Go to Events & Classes at the New HBAL.com view a calendar of all HBAL events

HBAL.COM

FACEBOOK

THE N

EW

Tour of Remodeled HomesAugust 11-12

31 july 2012

Design House is the leading manufacturer of home decor packages for your WholeHouse™. Our exclusive WholeHouse program offers matching styles and finishes across major product categories.

Build your package today at www.wholehouse.com.

All your after-paint products FROM ONE SOURCE. Great styles, excellent quality, incredible prices.

Torino Collection

Boland Maloney Lumber4010 Collins LaneLouisville, KY 40245502.426.6121BolandMaloney.com

http://www.bolandmaloney.com/

There’s no hassle at…

Showroom Hours:Monday - Friday: 9am-7pm

Saturday 9am-4pmSunday - Closed

2460 Bardstown Road Louisville, KY 40205

(502) 454-4891

www.bonnycastleappliance.com

http://www.bonnycastleappliance.com/

louisville builder july 2012

Documents

new hbal

door value

hbal members

beautiful doorfor

new members

member news

beautiful neighborhoods

target market