The Target Market

Different Luxury Products

Epansion of market

Point of Parity

1. High quality

2. High price

3. High quality of services

the leather, canvas and other raw materials used for each product are precious ( veal, velour, crocodile )

High price

Starting price of LV Bags are 600 Euros

High quality service

one to one service for the VIP customers, many sales

people in the store to take care of customers,

possibility to personalize products

Points of difference

Exclusivity

Tradition and innovation combination

Very stylish

Ever lasting

Monogram

Counterfitting

Summary

The Target market

Different luxury products

Expnasion of market

Points of parity

Points of difference

Counterfitting