1. LoudClick Enterprise
How big brands can use store websites to drive local marketing and sales

2. The Customer Relationship
Customer relationships and transactions occur at a local level
At the local store
With store employees
CUSTOMERS
BOSTON
DALLAS
MPLS
ST. PAUL
3. The Brand
CUSTOMERS
Customer relationships on the web are directly with corporate
With a place theyve never been
With people theyve never met
BOSTON
DALLAS
MPLS
ST. PAUL
Corporate
Website
4. What if customers had the same relationships online as they have offline?
5. Store Websites
CUSTOMERS
The web becomes about personal connections
With real people we know
With real places we go
BOSTON
DALLAS
MPLS
ST. PAUL
Corporate
Website
6. Corporate Syndication
CUSTOMERS
The corporate website becomes a broadcast platform syndicating content to hundreds of local websites
Corporate info, news and campaigns originate on corporate website and are broadcast to all store websites
Brand consistency is maintained across all stores
Corporate has ultimate control over messaging & content
BOSTON
DALLAS
MPLS
ST. PAUL
Corporate
Website
7. Video Demo: Corporate syndication
8. Corporate Benefits
Corporate web footprint increases from one website to hundreds of web properties with thousands of pages of content
Corporate maintains control over all store website branding, design & content
Corporate demonstrates a belief in their stores, managers & employees
9. Video Demo: Employee Engagement
10. Store Benefits
Stores are given a marketing tool essential for any small business today
Social media connections & content is local, authentic and relevant to customers
Store website becomes the home-base promoted through social media, email & RSS
Stores are able to customize their website for their local market
Local campaigns are targeted & result in higher redemption
11. The Business Case for Local Websites
12. Corporate Profile
Reindeer Coffee:
500 Stores
$250,000,000 annual sales
5,000+ employees
13. Local Store
Minneapolis Location:
$500k annual sales
10employees
14. Video Demo: Local Marketing
15. Store Reach
After posting the update to the local website, the manager sends out updates to customers via

Email list

16. RSS feed 17. Twitter 18. FacebookStore Reach
200 Subscribers
86 Subscribers
38 Followers
56 Fans
Total Store Reach 380 People
19. Employee Reach
Engaged employees also tell their friends via

Twitter

20. FacebookAngela
Avery
John
33 Followers
42 Followers
50 Followers
92 Friends
120 Friends
200 Friends
Employee Reach = 537 People
21. Total Reach
Store Reach = 380
Employee Reach = 537
------------------------
Total Reach = 917
22. Results
Store Sales
917 people receive update
68 store visits (7.5%)
$5 average customer visit
$340 additional sales from this campaign
23. Store ROI
After one year:

$79,300 additional sales

24. 15.86% increase in annual sales 25. 11,480 followers