lotusphere 2012 - harnessing the power of enterprise mobility
Post on 19-Oct-2014
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It's hard not to talk to an enterprise customer these days without getting into a discussion about Mobile. By 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for employees, as well as enabling better purchasing and support services for their customers. Complicating this is the variety of devices used, employees who wish to use their own devices at work, application level and device management, cost controls, and security concerns. In this session, Bob Sutor will discuss his views on the foundational needs of enterprises for a mobile application platform, mobile device management, and security.TRANSCRIPT
© 2012 IBM Corporation
1582A Harnessing the Power of Enterprise Mobility Bob Sutor | VP, Mobile Platform | IBM
2 | © 2012 IBM Corporation
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
3 | © 2012 IBM Corporation
Agenda■ Mobile and the evolution of computing
■ Market directions for mobile
■ Mobile entry points: build, run & connect, manage, secure, transform, grow
4 | © 2012 IBM Corporation
Mobile is a significant component of the evolution of computing
Consumer experience and “bring your own device” are driving much new enterprise use.
5 | © 2012 IBM Corporation
The four three views of mobile
Rapid innovation in consumer-
oriented devices and
operating systems
New consumption, delivery, and
industry models, taking into account
growth market differences and solutions like
payments
Smarter wireless
infrastructure, including IT into
the network, optimization, analytics, and
application platforms
Explosion of connected
devices driven by the “Internet
of Things,” machine to
machine, and Smarter Planet
Consumer Enterprise Network Wireless
6 | © 2012 IBM Corporation
Market view: Handset dominance does not necessarily last
1995 2001 2008 2011 2013+ ?
Palm Nokia RIM Apple Android500,000 units sold in 6 months; 70%
market share
40% Market share of all mobile phones
Fastest growing stock. 56% of
smartphones, 77% 3yr CAGR (19.7%
share in 10/11)
Most valuable company in the
world, 27.3% of US smartphones
Has 43.7% of the US smartphone market (10/11)
Consumer Simple data entry Texting, WAP, form factor
Keyboard, limited browser, Blackberry
messenger
Form factor,Full browser, touch screen, many apps
Flexibility
Enterprise Email sync Email Wireless, secure, email
Limited Control
Network Analog 2G 3G 3G/4G 4G
Wireless Tethered RFID Bluetooth, GPS NFC nascent Internet of Things?
Hardware Software Ecosystem & User Experience
7 | © 2012 IBM Corporation
Market view: In what technologies will our clients be investing?
8 | © 2012 IBM Corporation
The 2011 IBM Tech Trends Report
9 | © 2012 IBM Corporation
IBM has a long history of enabling mobile capabilities
1998: IBM Launches Pervasive Computing Division, introducing key software products.
2008: IBM Acquires Telelogic - assists Mobile handset developers build device software
2001: SPDE Introduced
• Mobile data services
• Subscriber management
• Portal management
• eTOM process automation
2010: Littleton Mobile Analyst Event
2010: IBM announces Intelligent Site Operations
2010: IBM acquires Big Fix
2006: SPDE 2.0
2009: SPDE 3.0
2011: SPDE 4.0
2007: IBM acquires Micromuse Netcool become critical offering for service assurance
2009: IBM delivers award wining apps for customers and events – Air Canada, Wimbledon, USGA, The Masters, US Open, Tony Awards.
2009: IBM launches Mobile Enterprise Services
2011:IBM and ARM to Collaborate on Advanced Semiconductor Technology for Mobile Electronics
IBM and Samsung Announce Joint Research into New Semiconductor Technology
IBM Mobile Technology Preview
2007: New IBM Technology Enables Single-Chip Mobile Solutions integrating the multiple RF/analog functions
2007: Web Services Standards approved
2001: IBM Key contributor to J2ME (Java mobile addition)
First mobile devices ship with J2ME
1999: IBM biggest contributor to Linux and associated mobile implementation
2008: IBM chairs HTML5 work group
2003: Founder of Open Mobile Alliance
2003: Leads mobile standards efforts around: Device Mgmt.SyncML, Mobile Web Services, Mobile E-mail, DRM,Presence/IM,Multimodal, Smart Card, RFID, Telematics, Telephony
Key Technologies Shipped in Products Today• Big Fix becomes core part
of Tivoli Asset Manager• HTML 5 and Dojo are core
to WebSphere Mobile feature pack
• Everyplace Deployment becomes Lotus Expeditor
• SPDE continues to ship
• Micromuse Netcool becomes core of Tivoli system management/ assurance offering
• Telelogic becomes Rational SDL Suite / Rhapsody
• IBM’s JRE shipped in 150M phones• WECM becomes Lotus Mobile
Connect
10 | © 2012 IBM Corporation
Customers are focused on a new set of mobile client initiatives
Business to Enterprise Business to Consumer
Increase worker productivity
Improved claims processing
Increase revenue through sales engagements
Extend existing applications to mobile workers and customers
Reducing fuel, gas, or fleet maintenance costs that are relevant in particular industries
Increase employee responsiveness and decision making speed
Resolve internal IT issues faster
Reduce personnel cost (utilizing personal owned instead of corporate issued devices)
Improve customer satisfaction
Deeper customer engagement and loyalty
Drive increased sales through Personalized offers
Customer service
Competitive differentiator
Improve brand perception
Deeper insight into customer buying behavior for up sell and cross sell
Improve in store experience with mobile concierge services
Mobile Client Initiatives
Building mobile applications
Connecting to and running backend systems in support of mobile
Securing my mobile business
Managing mobile devices and applications
Extending existing business capabilities to mobile devices
Creating new business opportunities
Bu
ild, C
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Build and connect / run
Mobile Client Initiatives
Building mobile applications
Connecting to and running backend systems in support of mobile
Securing my mobile business
Managing mobile devices and applications
Extending existing business capabilities to mobile devices
Creating new business opportunities
Bu
ild, C
onn
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& R
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What are we doing now?■ Customers can use
Rational tools and WebSphere to build and deploy web-based mobile applications.
■ The full collection of IBM middleware is available to customers to build scalable, reliable, highly available transactional applications that can be accessed via mobile devices.
12 | © 2012 IBM Corporation
At Impact 2011, IBM delivered key mobile capabilities to help our customers target the mobile web
WebSphere Application Server Feature Pack for Web 2.0 and Mobile
■ Bring the power of your applications to mobile users
■ Extend the reach of WAS applications from the Desktop to Mobile devices
■ Satisfy end user demand for better “anytime, anywhere” access
■ Speed time to value through cross device web browser support
■ Key capabilities in version 1.1:─ Support for popular Smart Phones and Tablets,
including their respective look and feel
─ Cross device support for desktop and mobile web applications
─ Rapid delivery of outstanding user experiences through innovative user interface services
13 | © 2012 IBM Corporation
The IBM Mobile Technology Preview is now available
14 | © 2012 IBM Corporation
Mobile platforms must support all application models
BuildRun &
ConnectManage Secure
Transform & Grow
Hybrid ApplicationiOS, Android, Windows Phone, ...
Code: HTML, JavaScript, CSSDebug: Browser (all devices), iPhone Emulator, Android Emulator, etc.
App Development Environment
(Eclipse)
Web/Hybrid
HTML HTML Native
Hybrid Device Bridge & MAP APIs
Native
iOS Application
Apple XCode
Native Native
MAP APIs
Android Dev Tools
(ADT) (Eclipse)
Android Application
Native Native
MAP APIs
Code: Objective-CDebug: iPhone Emulator
Code: Java or CDebug: Android emulator
Allows HTML UIs to connect to device and MAP APIs Etc.
Mix Native and Hybrid code in a single application
Allows HTML UIs to connect to device and MAP APIs
Native
MAP APIs
15 | © 2012 IBM Corporation
A mobile platform extends existing enterprise infrastructure to address requirements for mobile
Application Server
Wireless Network
Application Server
Desktop Web Browser
ESB
VS
Mobile Web, Hybrid and Native Apps
• Enterprise connectors expose legacy data via mobile channels
• Notifications and messaging are key to maintaining both real-time and asynchronous behaviors
• Server platform captures application requirements and exposes data and application logic in an abstracted form
• Applications must be distributed & updated to numerous devices
• New security requirements for encrypting and wiping data on device
• Optimizations can dramatically improve network performance
• Multiple relevant smart phone operating systems with different application programming languages
• Mobile hardware and user interfaces evolve much faster than the typical enterprise software cycle
• Interactions are short and sometimes touch based
Mobile Platform
HTML, JavaScript, RIANative: Java, Objective-C
Web/Hybrid: HTML5, JavaScript
Java EE
Java EE
ESB
Network: LAN or Internet
Web Applications Mobile Targeted Applications
16 | © 2012 IBM Corporation
Manage and secure
Mobile Client Initiatives
Building mobile applications
Connecting to and running backend systems in support of mobile
Securing my mobile business
Managing mobile devices and applications
Extending existing business capabilities to mobile devices
Creating new business opportunities
Bu
ild, C
onn
ect
& R
un
Ma
nag
e &
Se
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What are we doing now?■ Managed Services for
complete mobile landscape management
■ IBM Employee App Store called Whirlwind
■ Tivoli Endpoint Management for basic endpoint management
17 | © 2012 IBM Corporation
PCs and mobile devices have many of the same management needs
Device inventory
Security policy mgmt
Application mgmt
Device config (VPN/Email/Wifi)
Encryption mgmt
Roaming device support
Integration with internal systems
Scalable/Secure solution
Easy-to-deploy
Multiple OS support
Consolidated infrastructure
Device Wipe Location info Jailbreak/Root
detection Enterprise App store Self-service portal
OS provisioning
Patching
Power Mgmt
Anti-Virus Mgmt
Traditional Endpoint Management Mobile Device Management
18 | © 2012 IBM Corporation
Tivoli Endpoint Manager (TEM) delivers a unified systems and security management solution
Windows & Mac Desktops/Laptops
Unix / Linux Servers
Windows Mobile / Kiosks / POS devices
Android / iOS / Symbian / Windows Phone devices
Supporting more devices…
…and more capabilities
Mobile Device Mgmt *Security Configuration Mgmt
S/W Use Analysis
OS DeploymentRemote Control
Endpoint Protection
Power MgmtPatch Mgmt
Device Inventory
Configuration Mgmt
* MDM functionality is currently in beta: http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/
19 | © 2012 IBM Corporation
Security considerations for mobile Continuum of locking down the device, the application, the
data, or connectivity to the backend A secure device is a managed device Security needs to be there, but unobtrusive Support for a variety of mobile device platforms, most of
which have immature security functionality Balance between user ownership of the devices and needed
enterprise control to protect business data Mobile devices that are prone to loss and theft Trusted strong authentication for mobile, especially in growth
markets, provided by biometrics
Mobile Device Security
Management
Device wipe & lockdownPassword ManagementConfiguration PolicyCompliance
MobileInformation Protection
Data encryption (device,file & app)Mobile data loss prevention
Mobile Threat Management
Anti-malwareAnti-spywareAnti-spamFirewall/IPSWeb filteringWeb Reputation
Mobile Network Protection
Secure Communications (VPN)Edge Protection
Mobile Identity & Access Management
Identity ManagementAuthorize & AuthenticateCertificate ManagementMulti-factor authentication
Tivoli Identity ManagerTivoli Access ManagerTivoli Federated Identity ManagerTivoli Security Policy ManagerWebSphere DatapowerQ1 Labs
Tivoli Endpoint ProtectionLotus Notes Traveler
Lotus Mobile ConnectWebSphere DatapowerISS Security AppliancesQ1 Labs
Tivoli Endpoint ProtectionQ1 LabsLotus Notes Traveler
Tivoli Endpoint ProtectionIBM Managed Security Services
Source: SAP AG, IDC, Forrester, Gartner, Symantec, Research & Markets
20 | © 2012 IBM Corporation
Transform and grow businesses
Mobile Client Initiatives
Building mobile applications
Connecting to and running backend systems in support of mobile
Securing my mobile business
Managing mobile devices and applications
Extending existing business capabilities to mobile devices
Creating new business opportunities
Bu
ild, C
onn
ect
& R
un
Ma
nag
e &
Se
cure
Tra
nsf
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& G
row
What are we doing now?■ Our industry frameworks
and solutions can be delivered to customers via software, strategy and business process consulting
■ Customers can extend their presence to mobile devices through services engagements, WebSphere Commerce and IBM Social Business
21 | © 2012 IBM Corporation
IBM has a presence in today’s mobile app store ecosystems
IBM Lotus Notes Traveler Companion
IBM Connections**
Coremetrics for Mobile
IBM Cognos Mobile
IBM Sterling Integrator Mobile
IBM Sterling Store Associate Mobile
IBM Creek Watch
IBM Sterling TMS Carrier Mobile
IBM Sterling Field Sales Mobile
IBM Sterling Order Management Administration Mobile
IBM Sterling Control Center Mobile
IBM Sterling InFlight Data Management Mobile
IBM Sterling Document Tracking Mobile
Some of the IBM apps currently available for download from the Apple App Store*
* Sterling apps are being transferred to IBM/Apple contract** Also available in Android Market
22 | © 2012 IBM Corporation
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IBM Mobile Solutions for Social Business Today
Social Collaboration Mobile Solutions
Mobile Sites and Applications
SFA/CRMTech support
MarketingCommerceWorkflowOthers
EmailCalendarIM chat
CommunicationsOnline meetings
Social collaborationFile sharing
Extend desktop social collaboration services to popular
mobile devices
Extend internal and external Web
experiences to popular mobile
devices
Secure Mobile GatewaySimple secure connection from popular mobile devices to
enterprise hosted solutions
Web Experience Factory & RAD
IBM Lotus Domino XPages
IBM Lotus Mobile Connect
IBM Lotus Notes Traveler
IBM Connections
IBM Sametime
IBM Symphony
Lotuslive Meetings
User Needs Examples IBM Mobile Solutions
Mobile Portal Accelerator
WebSphere Portal Themes
23 | © 2012 IBM Corporation
IBM Notes Traveler – email, calendar, and contacts
Traveler supports iOS, Android, Symbian, Windows Mobile
Security, encryption and device policy management features included (e.g. passwords, device wipe)
24 | © 2012 IBM Corporation
IBM Connections Mobile
■ Mobile access to enterprise social collaboration
■ Access social network, profiles, communities, status updates, files, photos, videos, activities, blogs, wikis, forums, bookmarks
25 | © 2012 IBM Corporation
Customer Story: WimbledonThe All England Lawn Tennis and Croquet Club goes mobile
26 | © 2012 IBM Corporation
Clients’ focus on their mobile initiatives drives IBM imperatives
IBM can:■ Provide products, solutions, and services that
address all aspects of the mobile entry points■ Significantly increase awareness globally on
what IBM is doing in mobile■ Catalyze the ecosystem by engaging
customers, developers, ISVs, partners and early adopters through public communities, social business, and IBM programs
■ Enable our large installed base for mobile■ Connect research, product, service, and
solution offerings across the company to demonstrate differentiation and market leadership
■ Address differences in customer needs and market dynamics in growth markets
Mobile Client Initiatives
Building mobile applications
Connecting to and running backend systems in support of mobile
Securing my mobile business
Managing mobile devices and applications
Extending existing business capabilities to mobile devices
Creating new business opportunities
Bu
ild, C
onn
ect
& R
un
Ma
nag
e &
Se
cure
Tra
nsf
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& G
row
27 | © 2012 IBM Corporation
Questions?
28 | © 2012 IBM Corporation
Legal disclaimer
© IBM Corporation 2012. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
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