losers, winners, and biased trades joseph johnson; gerard ... · winner and loser hot and cold...
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Losers, Winners, and Biased TradesJoseph Johnson; Gerard J Tellis; Deborah J MacInnisJournal of Consumer Research; Sep 2005; 32, 2; ABI/INFORM Globalpg. 324
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.