Weight loss that fits.™

Launched in

2008

3million+monthly/active/unique users2

0

million+users

33

million+ pounds lost

65%35%

female

male

ages 20 - 44

Top 10 Essential AppHealth & Fitness category

Facebook – 89k likesTwitter – 14k + followers

available on

Android, iOS, Nook,Kindle & web

Lose It! Overview

Lose It! contemplated advertising, affiliate / ecommerce, and other business models

Lose It! launched it’s Freemium business model in 2012

Now a top free and top grossing health and fitness app, more that 100k premium members

Foundation of Freemium is a great product, long-term relationship with user.

Determine differentiation between free / paid

Best when value / cost are aligned (e.g. the more value the customer gets, the more they pay)

Address particulars of users (for example churn vs. reactivation)

Expect a low conversion rate from free to paid, build a mobile that works with this

Structure release to enable A/B testing of everything

Zooming In On Freemium in 2014

Mobile creates new opportunities and challenges for freemium businesses

Free competitors can steal air in competitive landscape

Pricing in a mobile world is a challenge

In-app purchase provides meaningful lift to conversion but do the math since you’re giving up 30%

Android lags conversion significantly

À la carte pricing is an alternative but consider it carefully

Zooming In On Freemium Mobile