los conceptos y las técnicas de la administración
DESCRIPTION
Gerencia EstrategicaTRANSCRIPT
L/O/G/O
Los conceptos y las técnicas de la
administración estratégica
Contents
¿A qué problemas estratégicos se enfrenta la empresa?
4. ¿Qué tan firme es la posición competitiva de la compañía?
3. ¿Los precios y costos son competitivos?
2. ¿FODA de la firma?
1. ¿Qué tan bien está funcionando la estrategia actual de la compañía?
Enfoque
del
análisis
de la
situación
de la
compañía
Hot Tip
• How do I incorporate my logo to a slide
that will apply to all the other slides?
– On the [View] menu, point to [Master], and then
click [Slide Master] or [Notes Master]. Change
images to the one you like, then it will apply to all
the other slides.
[ Image information in product ]
• Title Image - www.openas.com, CD : Business on the go(EyeWire)
• Note to customers : This image has been licensed to be used within this PowerPoint template only.
You may not extract the image for any other use.
1. ¿Qué Tan Bien Está Funcionando La
Estrategia Actual De La Compañía?
• Se debe aclarar el
enfoque
competitivo de la
compañía.
• Considerar la
esfera de acción
competitiva de la
firma dentro de la
industria.
• La estrategia
desde un punto
de vista
cualitativo.
• La mejor
evidencia
cuantitativa.
Indicadores
empíricos:
• Si la compañía
está logrando los
objetivos
financieros y
estratégicos
establecidos.
• Si su desempeño
es superior al
promedio de la
industria.
2. ¿Fortalezas Y Debilidades De Los Recursos De La
Firma, Así Como Sus Oportunidades Y Amenazas?
Proporciona una
buen perspectiva
para saber si la
posición de negocios
de una empresa es
firme o endeble.
Esfuerzos en el
diseño de la
estrategia deben
estar orientados a
producir un buen
ajuste entre la
capacidad de
recursos y
situación externa
Una fortaleza puede asumir varias formas:
• Una habilidad o una
pericia importante.
• Activos físicos valiosos.
• Activos humanos
valiosos.
• Activos organizacionales
valiosos.
• Activos intangibles
valiosos.
• Capacidades
competitivas.
• Un logro o un atributo
que coloquen a la
compañía en una
posición de ventaja en el
mercado.
• Alianzas o empresas
comparativas.
2.1 Identificación de las fortalezas y
capacidades de recursos de la compañía
2.2. Identificación de las debilidades y
deficiencias de recursos de la compañía
a. Deficiencias en habilidades o pericia que sean
competitivamente importantes o en capital intelectual de uno u
otro tipo.
b. Una carencia de activos físicos, humanos, organizacionales o
intangibles.
c. Capacidades competitivas ausentes o debilidades en áreas
clave.
Debilidades internas tienen relacion con:
Movilización de los recursos de la compañía para
lograr una ventaja competitiva.
Ventaja competitiva
Activos estratégicos y logros en el mercado.
Competencias características y centrales.
Capacidades competitivas.
Recursos de la compañía.
2.3 Identificación de las competencias y
capacidades de la compañía
producto del aprendizaje y la
experiencia; representa la pericia
verdadera con la que desempeña una
actividad interna. Capacidad competitiva
actividad que la compañía desempeña
bien en relación con otras actividades
internas.
recurso competitivamente superior de la
compañía.
Ventaja
Competencia
distintiva
Capacidad competitiva que le
proporciona a una compañía.
Su potencial para ser piedra
angular de la estrategia.
Diseño
2.3 Identificación de las competencias y
capacidades de la compañía
Click to edit title style
Title in here Title in here
$40
$100
$25$10
$45$55
ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.
Text in here
Text in here
Text in here
Coordinate Depth in 3-D Settings.
Click to edit title style
ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.
2. Describe contents for a Chart
Description of the company’s sub contents
Description of the company’s sub contents
1. Describe contents for a Chart
Description of the company’s sub contents
Description of the company’s sub contents
Title
Title
Title
Title
Chart Title in here
text
in
here
text
in
here
text
in
here
text
in
here
Click to edit title style
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.A title about content
Describe a vision of company or
strategic contents.
Click to edit title style
Text in hereText in hereText in hereTitle 04
Text in hereText in hereText in hereTitle 03
Text in hereText in hereText in hereTitle 02
ThemeGallery is a
Design Digital
Content &
Contents mall
developed by
Guild Design Inc.
Text in hereText in hereText in hereTitle 01
Title in here Title in here Title in here Title in here Title in here
Description of the contents
ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.
Click to edit title style
Contents01
Contents02
Contents03
Contents04
Contents05
Contents06
0% 20% 40% 60% 80% 100%
18.5%
17.5%
8.7%
23.6%
63.6%
84.3%
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Click to edit title style
Text in
here
Text in
hereText in
here
ThemeGallery is a Design Digital
Content & Contents mall developed by
Guild Design Inc.
• Title in here
ThemeGallery is a Design
Digital Content & Contents mall
developed by Guild Design Inc.
1. Description of the contents
2. Description of the contents
3. Description of the contents
Click to
add Text
Click to edit title style
ThemeGallery is
a Design Digital
Content &
Contents mall
developed by
Guild Design
Inc.
Title in here
2.Description of
the company’s
sub contents
Describe a vision of company or strategic contents
1.Description of
the company’s
sub contents
Click to edit title style
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Text
Text
Text
Text
Text
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
Click to edit title style
Level
1Level
2
Level
3
Level
4
Level
5
Description of the contents
Description of the contents
Description of the
contents
Description of the
contents
Description of the
contents
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Click to edit title style
ThemeGallery
is a Design Digital
Content & Contents
mall developed
by Guild Design Inc.
ThemeGallery
is a Design Digital
Content & Contents
mall developed
by Guild Design Inc.
ThemeGallery
is a Design Digital
Content & Contents
mall developed
by Guild Design Inc.
[Image Info] www.wizdata,co,kr Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.
Click to edit title style
TextAdd Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Click to edit title style
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Description of the products
Click to edit title style
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.
80%
50%
30%20%
Title in here Title in here Title in here Title in here
A B C D
Click to edit title style
50%Click to add Text
Click to add Text
Click to add Text
Click to add Text
Click to add Text
100%
10%
60%
15%
30%
100%
25%
85%
30%
A title about content
Click to add Text
Click to add Text
Click to add Text
Click to add Text
Click to add Text
30%
100%
25%
85%
30%
A title about content
ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.
Title in here Title Title
Click to edit title style
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Description of
the contents
Title in here
Title in here
ThemeGallery is a Design
Digital Content & Contents
mall developed by Guild
Design Inc.
Before After
Description of
the contents
ThemeGallery is a Design
Digital Content & Contents
mall developed by Guild
Design Inc.
Click to edit title style
50%Products
Description of the
company’s products
24%
Service
Description of the
company’s service
10%Technology
Description of the
company’s technology
16%
Market
Description of the
company’s market
50%24%
16%
10%
Click to edit title style
Title in here
Description of
the contents
Text in here
Description of the contents
Description of
the contents
Description of
the contents
Description of
the contents
1. Title 2. Title 3. Title 4. Title
* Description of the contents
* Description of the contents
Click to edit title style
Text in hereTitle in here Text in here Text in here
2005 2006 2007 2008
• Description of
the contents
• Description of
the contents
• Description of
the contents
• Description of
the contents
• Description of
the contents
• Description of
the contents
• Description of
the contents
• Description of
the contents
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Click to edit title style
Text1
Text2Text3
Text4
Text5
Add your text in here
Add your text in here
Add your text in here
Add your text in here
Add your text in here
Text in here Text in here
ThemeGallery is a Design
Digital Content & Contents
mall developed by Guild
Design Inc.
ThemeGallery is a Design
Digital Content & Contents
mall developed by Guild
Design Inc.
Text in here
ThemeGallery is a Design
Digital Content & Contents
mall developed by Guild
Design Inc.
Click to edit title style
12• Your text in here
• Your text in here
10• Your text in here
• Your text in here
• Your text in here
08• Your text in here
• Your text in here
• Your text in here
05• Your text in here
• Your text in here
03 • Your text in here
• Your text in here
01 • Your text in here
• Your text in here
12• Your text in here
• Your text in here
11• Your text in here
• Your text in here
• Your text in here
09• Your text in here
• Your text in here
• Your text in here
06• Your text in here
• Your text in here
04 • Your text in here
• Your text in here
03 • Your text in here
• Your text in here
11• Your text in here
• Your text in here
10• Your text in here
• Your text in here
• Your text in here
06• Your text in here
• Your text in here
• Your text in here
05• Your text in here
• Your text in here
03 • Your text in here
• Your text in here
01 • Your text in here
• Your text in here
2006 2007 2008Text in here Text in here Text in here
Click to edit title style
Sub DepartmentSub Department
Sub 01
Department
Sub 01
Department
Sub Department
Sub 01
Department
Sub 01
Department
Sub 01
Department
Sub 01
Department
Sub Department
CEO
L/O/G/O
Thank You!Add Your Company Slogan