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Los Angeles Lakers Management Analysis Presented by: Oscar Leon Gilbert Washington Bryan Hergenroether

Post on 22-Feb-2016




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Los Angeles Lakers Management Analysis. Presented by: Oscar Leon Gilbert Washington Bryan Hergenroether. Management Audit. Research Internal External Organizational Culture Service Quality Audit Analysis Management of Change Strategic Analysis Suggestions for Improvement . - PowerPoint PPT Presentation


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Los Angeles Lakers Management AnalysisPresented by:Oscar LeonGilbert WashingtonBryan HergenroetherManagement AuditResearchInternal ExternalOrganizational Culture Service Quality Audit Analysis Management of ChangeStrategic AnalysisSuggestions for Improvement

Internal EnvironmentResources:-Human Resources-Financial Resources-Physical Resources-Informational Resources

Organizational Structure

Jeanie Buss, VP Business Operations Mitch Kupchak, GMPhil Jackson, HCDr. Jerry Buss OwnerLeadership on the Court

Kobe BryantDerek FisherExternal EnvironmentEconomyCustomersSuppliers (service/product) WorkforceGovernmentsSocietyCompetitionShareholdersTechnology


average $369 million 1% more than last year.values are still 2.6% below the $379 million peak average they hit two years ago.Customers

Sponsors/SuppliersToyota MotorAmerican Express Anheuser-BuschVerizon Wireless Carl's Jr..


Each Help increave the service of the customer exerience. 9

NBPA and David Stern

Player ContractsRookie ContractsSalary CapsCollective BargainingArena GuidelinesFan Conduct

Competition (In Sport Entertainment )

Technology TicketsFan Experience Interactive

Social Responsibility The Los Angeles Lakers Youth Foundation's goal is to assist nonprofit community organizations based on need. With the Foundation's focus on the use of sports to promote education, teamwork and self-esteem among Los Angeles area youth, our fundraising directly supports these initiatives by providing financial assistance to children and local youth programs. The Los Angeles Lakers Youth Foundation is a 501(c)(3).

PlayersFoundations Globalization Management of Change-Demographic-Technological-Economic

Service QualityLos Angeles Lakers vs. Minnesota Timberwolves

Tickets = $132.75Food/drinks = $54.46Parking = $5-----------------------------Total = $192.21 (not including gas!)

Service QualityPerceptions of Management vs. Leadership


Likes vs. Dislikes

Overall Experience

Service Quality