l'oreal global marketing and positioning
TRANSCRIPT
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HOW??
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And it all began with a hair dye formula
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Master at revenuegeneration.
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Winners at cosmetic products
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Its always been target
marketing!!
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Its global positioning
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Well Directed Strategy
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Competition:
Local, Global or Both?
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Its all about Diversity
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Five Areas Of Expertise:
1. Skin care
2. Hair care
3. Makeup
4. Hair Colouring
5. Perfume
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1. Men’s grooming products
2. Unexplored markets
3. New products
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Threats
1.Substitute products2.Local brands3.Constantly changing
demands in terms of R&D
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TV Advertising
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Strengths
1.High Brand Value2.Well positioned market share3.Trustworthiness within its customers
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Risks
1.Delayed innovation2.Customers switching to other
substitutes3.Lack of emphasis on natural beauty
products
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1.The company must focus on R&D.
2.Its marketing strategy is focused
on face value of celebrities.
3.Fantastically positioned itself
globally.
4.Huge customer base and revenue
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This presentation is part of
a summer internship
under Prof. Sameer
Mathur, IIM Lucknow and
is made by Arihant Jain.