loops & ludology

Download Loops & Ludology

Post on 29-Nov-2014

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Gamification is past a buzzword now - many applications are harnessing its power.Here we look at why those systems were created in the first instance and use that to help to understand what makes powerful reward systems that work well.

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  • 1. LOOPS & LUDOLOGY Why great game design is all about the loop Ben Gonshaw 2011
  • 2. LOOPS & LUDOLOGY Why great game design is all about the loop GAME: A competitive activity involving skill, chance, or endurance played according to a set of rules. Ben Gonshaw 2011
  • 3. LOOPS & LUDOLOGY Why great game design is all about the loop & What the evolution of game design can tell us Ben Gonshaw 2011
  • 4. It started with a loop Videogames started with a Press simple Feedback loop. Button Game Character World moves Updates Ben Gonshaw 2011
  • 5. Spacewar It started with a loop 1962 I FEEL GREAT BECAUSE: ITS INSTANTLY RESPONSIVE TO ME Tennis for Two 1958 Ben Gonshaw 2011
  • 6. Press Button Bullets Ship Drop Responds Ben Gonshaw 2011
  • 7. Press Button Bullets Ship Drop Responds I FEEL GREAT BECAUSE: IM BEING CHALLENGED, BUT IM WINNING Ben Gonshaw 2011
  • 8. Press Button Bullets Ship Drop Responds I FEEL GREAT BECAUSE: IM BEING CHALLENGED, BUT IM WINNING Ben Gonshaw 2011
  • 9. Press Direction Kill Enemies Bullets Drop Ship Moves Ben Gonshaw 2011
  • 10. Kill Enemies Kill Kill Enemies Enemies Ben Gonshaw 2011
  • 11. Enemies Kill Get Enemies Harder Ben Gonshaw 2011
  • 12. I FEEL BAD BECAUSE: MY FAILURE IS AN INEVITABILITY Ben Gonshaw 2011
  • 13. A loop within a loop Ramping the players abilities as well as the enemies is Collect psychologically powerful. Kill Power- Enemies Ups Ben Gonshaw 2011
  • 14. Rank Up! Power-Ups increase the players strength I FEEL GREAT BECAUSE: I CAN CRUSH PREVIOUSLY TOUGH OPPONENTS EASILY Ben Gonshaw 2011
  • 15. Loopin makes me feel good The key to that payoff lies in Kill the interplay between the Enemies player ranking up and the enemies becoming harder. Game Collect Becomes Power- Harder Ups Ben Gonshaw 2011
  • 16. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 17. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 18. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 19. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 20. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 21. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 22. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 23. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 24. Loopin makes me feel good30252015 Difficulty10 5 0 0 15 30 45 60 75 90 105 120 135 150 165 180 195 210 225 240 255 270 285 300 360 375 420 435 465 Seconds Ben Gonshaw 2011
  • 25. Get there faster Games then added a furthe