Looppa

Creating social communities that

generate new values!

2

Media companies are losing audiences, revenue, mobilization across properties

• Audiences on Facebook, Twitter not on network’s property

• Losing potential revenue and cross selling

• Can’t engage audiences to action

• Lack rich analytics.• No control on

Database, look & feel.

3

Harry PotterMovie

10,572,288 fans.

Taylor SwiftMusician

14,322,040 fans.

PlayboyCommunications

3,706,933 fans.

CSI MiamiTV Show

5,324,790 fans.

MythBustersTV Show

3,069,943 fans.

GleeTV Show

9,451,986 fans.

A few examples…

4

Looppa’s community platform is designed for the media ecosystem

Media CompanyContent Brand

Audiences

Comments

Photos Video

Ratings

Advertisers Social networks

Friends RelationsRevenue

5

Looppa helps media companies regain ownership & grow revenue!• SaaS Custom built & off-the-shelf

online community platform• 360º = technology + Community

services, concept, strategy and management

• Easy to use tools and applications for different audiences

• Platforms for TV Channels and producers, Newspapers, Radio and Big Media Groups.

• Deep analytics• Very fast set up

6

Looppa communities have rich, actionable analytics• Photos• Videos• Blogs Posts• Comments• Avatars• Page views• Total Visits• Pages/Visit

Avg• Bounce Rate• Time on Site

Avg• Friend

Relations

• Contents rating• Contents Visits• Contents

Comments• Contents votes• Contents likes• Video Hours• Video Hours Played• Benchmarking

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Looppa: SaaS platform for multi-property management

TV Network

Integrated Media Giants

Nickelodon

Print Media

Radio

Movies and

Records

Tv Shows

Soy tu Superstar

Guarida Azul

8

Looppa Cosmos

TV Network

Integrated Media Giants

Nickelodon

Print Media

Radio

Movies and

Records

Tv Shows

Soy tu Superstar

Guarida Azul

9

SongsSongs!!Teen Teen ShowShowTeen Teen ShowShow

MusicMusic!!

Looppa Cosmos: Connecting audiences in meaningful ways

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Teen Teen ShowShowTeen Teen ShowShow

MusicMusic

SongsSongs!!Teen Teen ShowShowTeen Teen ShowShow

MusicMusic!!

Looppa Cosmos: Connecting audiences in meaningful ways

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SongsSongs!!Teen Teen ShowShowTeen Teen ShowShow

MusicMusic!!

Teen Teen ShowShowTeen Teen ShowShow

MusicMusic

Looppa Cosmos: Connecting audiences in meaningful ways

12

NetworkNetworkTeensTeens

SongsSongs!!Teen Teen ShowShowTeen Teen ShowShow

MusicMusic!!

Teen Teen ShowShowTeen Teen ShowShow

MusicMusic

Looppa Cosmos: Connecting audiences in meaningful ways

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Looppa Cosmos – Tangible, measurable benefits

• One credential, keep all friends social relations in the Cosmos

• Separate community URLs• Reduce cost of audience

development – cross selling• Rich data across communities • Leverage advertising sales and

revenues across communities

MTV Guarida Azul

15

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Community- Great ResultsMTV/SONY Within first 90 days 374,699

Photos

275,455 Comments

182,651 Users

36,206Videos

36,816 Posts 30,025

8,701

21,006

1,9472,999

Case Study - Guarida Azul (MTV IsaTK+)

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Guarida Azul

Industry Benchmark

Change

Page views

3,461,1941,034,256+234.66%

Bounce rate

10.13%41.18%-76.55%

Avg. time on site

14.0 minutes

5.22 minutes

+153.53%

Pages per visit

18.15.6+224.74%

Guarida Azultotal statsFor period 17.9.2009 - 17.08.2010

For period March-April 2010

Guarida Azul out performing other communities

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Looppa’s value proposition

• Fast, branded, rich online community experience

• Leverage existing content assets for cross selling

• Enable direct engagement• Own customer relationship

directly• Get rich analytics• Bring fans from 3rd party

networks to yours.

Grow revenue!

Amplify brand awareness and loyalty

Increase engagement!

Scalable!