Looking ahead and preparing for new technology

Malcolm MacDonald@therealmac

All images, diagrams and tables attributed to their respective source. All stock images are royalty free and may only be used in accordance with the appropriate iStockphoto.com license.

December 25 2009The day Amazon first sold more e-books than paper books

A BRIEF LOOK BACK...

April 24 2011Godrej and Boyce (India) stop manufacturing typewriters. They were the last remaining

manufacturer of typewriters.

http://www.dailymail.co.uk/sciencetech/article-1380383/Worlds-typewriter-factory-ends-production-Godrej-Boyce-closes-doors.html#axzz2JpzoZ15f

A BRIEF LOOK BACK...

March 13 2012Britannica announced it will no longer be printing the

encyclopedia

(Britannica was first published between 1768 and 1771 in Edinburgh Scotland)

http://www.fastcompany.com/1824961/encyclopaedia-britannica-dead-long-live-encyclopaedia-britannica

A BRIEF LOOK BACK...

2012 in advertising

According to the Commercial Economic Advisory Service Australia (CEASA), online advertising expenditure surpassed that of newspapers for the first time in the first half of this year.The report details advertising spend in the six months to 30 June 2012, showing that $1.63 billion was spent on online advertising compared to $1.5 billion on newspapers.Online spend was second only to free-to-air TV, which collected $1.65 billion in ad dollars.

http://www.marketingmag.com.au/news/online-ad-spend-surpasses-newspapers-in-aus-for-first-time-18906/#.UQ5EllrwKUc

ONLINE AD SPENDING HITS HISTORIC HIGH

SURPASSING CABLE AD REVENUE!

http://www.revsquare.com/online-ad-spending-hits-historic-high-surpassing-cable-ad-revenue/

For the first time in U.S. history,

marketers are projected to spend

more on online advertising than on

advertising in print magazines and

newspapers.

According to a study released

Thursday by eMarketer, online

advertising is expected to

generate $39.5 billion in sales this

year — a 23.3% increase from

2011 — compared to a sum of

$33.8 billion on print.

http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/

A BRIEF LOOK BACK...

Mobile in 2012Mobile App use surpasses Web

use in the USA in 2011

Mobile App use surpasses Web use in India in

2012

A BRIEF LOOK BACK...

Industries impacted recently

Video Rentals

NewspapersBookstores

Music16 Jan 2013

Movie rental giant Blockbuster go into administration putting more than 4000 jobs at risk-DailyRecord

http://www.dailyrecord.co.uk/news/business-consumer/movie-rental-giant-blockbuster-go-1537661

July 18 2011Borders Books to Liquidate as Soon as July 22Borders Books had filed for Chapter 11 bankruptcy protection earlier in 2011, and 30% of Borders stores were closed. Since February, no buyer has stepped forward to rescue Borders Books, so the company will now sell to corporate liquidators. http://www.nowpublic.com/tech-biz/borders-books-bankrupt-

liquidation-announcement-2815432.html#ixzz2JqsWU2I1

January 15 2013UK retail institution HMV will close its doors. Administrators have been called in to shut 240 stores effecting 4000 employees.http://www.noise11.com/news/hmv-to-close-uk-stores-20130115

June 5 2012Rupert Murdoch’s News Corp. bought the parent company of the Wall Street Journal for $5.6 billion in 2007, but wrote down $2.8 billion of that in 2009, essentially admitting that its value had halved in two years. The New York Times Co, once worth $7 billion, is now valued at less than $1 billion.

- Jack Schaferhttp://blogs.reuters.com/jackshafer/2012/06/05/the-great-

newspaper-liquidation/

A BRIEF LOOK BACK...

“You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in

Wonderland and I show you how deep the rabbit-hole goes.” - Morpheus from The Matrix (1999)

SCANNING THE HORIZON

BEFORE WE START

Never forget the risk of Technology itself.Do your staff know how to do things

manually when all else fails.

Think Airports.

And DRP / Business

Continuity

KNOW HOW THESE EFFECT YOU NOW2013 - 2017

Mobile

Cloud / SAAS / PAASAre there services critical to your business being offered

as an online service?

Should your business have a mobile App,

or mobi-site to service your customers?

3D PrintingThis is a titanium jawbone. It was printed on a 3D printer to exactly match the damaged

Jawbone of an 80 year-old lady who received it in an operation in

Belgium in 2012.

KNOW HOW THESE EFFECT YOU NOW2013 - 2017

Are you in the business of curing diseases that may not

exist in the near future?

Can you leverage this to cut costs? Do you own large tracts of desert that could be generating

revenue?

Genetic Scanning / Preventative

Medicine

RFID/NFCHigh-Efficiency Solar

PanelsCan RFID or NFC

change your business model?

KNOW HOW THESE EFFECT YOU NOW2013 - 2017

BIO 3D PrintingIf organs can be printed to replace

damaged ones, does this affect my

industry?

Does my business have a target audience that is

very specific, and hard to reach? Is my website

being found?

Ultra-Targeted Advertising & Search Engine Optimisation

Telepresence / Telecommuting

KNOW HOW THESE EFFECT YOU NOW2013 - 2017

Grid ComputingProcessing can be divided among Grid-enabled computers around

the world to solve certain kinds of computing problems on a massive

scale.A multidisciplinary approach

to engineering: Merging Mechanical engineering,

Electrical engineering, Control engineering and Computer

engineering. Early example: ABS brakes.View-screen Contact lenses /

glasses

Mechatronics

A view-screen can be projected “ahead” of you by means of a

contact lense imaging system embedded directly into a contact

lens. No screens needed. (Google Glass??)

Slightly FURTHER AWAY2017 -2020

Fusion PowerCheap, clean electricity,

widely available, could flatten the playing fields

in power intensive industries.

Is there a new business model for you in the fact that cars will soon be able to drive themselves? The first Autonomous-Car license legislation was passed in California in 2012.

Self Driving Vehicles

Nano Technology

WAY OUT THERE!2021+

Neuro-cannula Computer interface

Matter ReplicatorsThink of it as the big brother of 3D printing. Make

anything that you can design, instantly. The cost

would be only the power and some raw materials.

No more typing or moving a mouse. The keyboard has been around for far too long. Just think it (using a technique called subvocalising) and the computer obeys.

WAY OUT THERE!2021+

Teleportation

Asteroid Mining

Anti-Gravity

Even if only materials could be teleported, this will definitely impact the transportation industry, truck/ship manufacturing, ports, rail... lots of industries.

Some billionaires are already investing in building a fleet of asteroid mining vehicles. this

may not be as far away as 2021.

What if an item’s mass was no

longer a limitation to it’s mobility?

Would that change your business?

QUESTIONS?

Some Questions to ASKCould this technology replace my industry or parts of it?

e.g. If you make road-signs, you should know that self driving cars don’t need road-signs...but they do need some kind of guidance mechanism: find out what it is and if you

can make that in the next 5years.

Could this technology transform my industry or parts of it?e.g. If you’re in Mining and the resources are being

depleted, could you start investigating Asteroid mining and see if it will be viable? Do you have expertise in extracting

minerals in hostile/dangerous environments? Could that advance the viability of Asteroid mining?

FIXING the Wrong PROBLEM

Don’t be the one making a better punched-card writer. THINK,

before responding to these new technologies.