L O O K B O O K S P O R T S W E A R F A L L / W I N T E R 2 0 2 0

F/20W20

03

R efined style meets innovative technologies and novel materials work in harmony with unseen silhouettes and finishes. The Porsche Design x PUMA sportswear collection for

Fall/ Winter 2020 is aimed at men who expect uncompromising flexibil ity and performance not only from themselves, but from their apparel as well . These trendsetting high achievers always give 100% – in all areas of l ife. Every moment counts and is there to be enjoyed. The new Porsche Design sportswear styles keep pace with this cosmopolitan, ambitious l ifestyle 24/7. Making a statement, l iving l ife to the fullest , and staying active: each part of the modern collection embodies maximum perfor-mance and confident style. State-of-the-art technologies meet dynamic, hyper-functional designs and sustainable materials. Technological innovations determine the look and function of the collection now more than ever. For example, the Porsche Design x PUMA RCT Jacket features a special glow-in-the-dark fabric, turning it into a style highlight: the jacket is charged by sunlight during the day and then shines brightly blue at night . Technologically advanced materials can also be found

inside the jacket with features such as Thermore® padding, made from recycled polyester, and the Seaqual™ l ining, an environmentally friendly fiber made from recycled marine plastic. In addition to established materials such as POL ARTEC®, Ecodown® fibers or the patented temperature-regulating 37.5® technology, Porsche Design and PUMA have used new intell igent fibers and finishes. High-performance fabrics with COOLMAX ® wick moisture and enhance drying. Progressive design and a sustainable mindset also characterize the footwear styles. Algae-based, high-performance BLOOM foam has been used for the first t ime. Not only does this material benefit the environment, it is also exceptionally l ight , f lexible and durable. Like the Porsche Design x PUMA OCTN High: a new sneaker that fuses motorsport DNA with an unmis-takable silhouette to create a unique, rugged style. The Hybrid models also feature mesh made from 100% recycled polyester. The new Porsche Design sportswear collection for Fall/Winter 2020 will be available worldwide in Porsche Design Stores and online at www.porsche-design.com and www.puma.com in September.

LIMITL E S S

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F/W 2020 LOOKS

L O O K B O O K S P O R T S W E A R F A L L / W I N T E R 2 0 2 0

P O R S C H E D E S I G N G R O U P

K ER S T IN H A M A NN P O R S C H E D E S I G N O F A M E R I C A I N C . HE A D OF M A RK E T ING & PR

+1 770 2 9 0 776 0 K ER S T IN.H A M A NN@P OR S CHE-DESIGN.US

V IC TORI A VA N GU YSE P O R S C H E D E S I G N O F A M E R I C A I N C . M A RK E T ING & PR SPECI A L IS T

+1 4 0 4 731 5 677 V IC TORI A .VA NGU YSE@P OR S CHE-DESIGN.US