look book 2012 | westerville christian church

branding view booka clearer vision

westervillechristian church

westerville christian church is a vibrant, growing community.

we are progressive and modern, creating through God’s inspiration

this proposal is not just an outward representation, but an inward inspiration of the hope, freedom, and love

that is offered by and through westerville christian church. As vessels of christ, the outward representation of

who we are desires to strike inward chords of all walks and spheres of life.

the vision

westervilleC HRIS T IA N C HUR CH

contents

10the outreach

09the values

08the vision

06the mission

04our identity

4 | identity


westerville

westerville

WCC maintains 6 core values. With 6 sides, the Hexagon lends itself to direct representation of these values. The hexagon is also a gender and age neutral shape, transending all audience genres. The modern shape lends itself well to the atmosphere of WCC

A lowercase, slab-serif font called Museo is both modern and easily readable. The typeface is emotively neutral, allowing the viewer to read the text and draw from the message rather than the font.

While “Christian Church” is the smallest text in the brand, it is also the most emphasized. Utilizing the “Z” pattern that eyes follow in reading, placing “Christian Church” is the last element read, but the first remembered.

The Emphasis

The Hex

The Text

6 | our mission

love god love people

M A K E D I S C I P LE S

+

The external mission statement. This mission communicates across lines to both the churched and unchurched. The simple call to action impacts but does not overwhelm.

the internal mission statement. By omitting this from the external statement, you are broadening the scope of outreach. By including it internally, you are deepening the call to Jesus’ cause.

7

love god,love people

+ makedisciples

changing lives through Jesus Christ, one person at a time.

We see a church whose heartfelt praise and worship sounds so loudly that it reaches for heaven and changes the earth. We see a church whose members are devoted to Jesus and

His cause by living their God-given purpose.

We see a church whose generousity shocks those it touches, and that it speaks of the first-Giver. A church whose hands and feet are tangible extensions of the Body of Christ.

We see a church empowered by prayer - prayer to a living God who is able and will answer. We see a church ignited by the Holy Spirit and thirsting for its guidance.

what we see

The Bible is our final authority

We are set apart for God’s purposes

We are guided by the Holy Spirit

God answers the prayers of His people

We are members of the Body of Christ serving our

community

We give because God gave first

our big

6

Our Brandin action

what we’re aboutPertiam alatrum omnempl. Ublis, que

iamdi, utero mantem, nunum hos, nos

bonve, clum quam eris, num ia rei fu-

ribem nirissigit vis conius Castistrum

menit, que escierei sentis? Octam, mis;

nis. Catermaiorum se cotiam peri, con

Itatrum. M. Lius. Simihinatum, sedienam

in dum pulis con teropultis prox serunc

rena it; C. C. Gra in revid dere, nondum

imis eroximium inteme horum,Tum

pratilic telia notam aut fi n dierecrem

ademurnirtea nox nostrum confex me

audeatum hebat ex nonstorum is ere-

hem mora L. Firit? At aurnimus.

Ut viviste terfectum prem se nonscie na-

tuit; ere, Catam ocris.

Pertiam alatrum omnempl. Ublis, que



ribem nirissigit vis conius Castistrum me-

nit, que escierei sentis? Octam, mis; nis.

youthatwesterville

jr high

sr high

the crossingsun / 9a / arena

the vergesun / 9a / arena






e [email protected] 614.555.1234

connect

the crossing

the verge






















womenatwesterville

when+wherewomens groups and

classes rotate on a

quarterly schedule. use

the contact info for more

information on courses,

dates and times


connect

annual events

“...inspirational quote or motivational quip goes in this location. intended torefl ect the ministry on a

universal level...”






















menatwesterville

when+wheremens groups and classes

rotate on a quarterly

schedule. use the

contact info for more

information on courses,

dates and times


connect

annual events

“...inspirational quote or motivational quip goes in this location. intended torefl ect the ministry on a

universal level...”

the versatility of the hex shape and concept allows this to be a common thread in all areas of ministry. Through manipulation of the shape, all ages and spheres of life can be targeted

rooted in a contemporary, bright green, the color scheme then branches to different

shades in the same tonal family. This offers distinction between ministries as well as opens

a versatility in developing color recognition

11

men

women

youth

kids

main 1

main 2


471 e college avewesterville, oh43082

westerville-christian.org614.891.6842

a clearervision.

look book 2012 | westerville christian church

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