look book: 10 social marketing communities
TRANSCRIPT
connections
connections
bigger ideas
positive word of mouth
social communities
bigger ideasbetter customer experience
consumer engagemen
t
communities
social networking
Share this eBook
CommunitiesONLINE COMMUNITY DESIGN LESSONS FROM LEADING BRANDS
10 Social Marketing
Social marketing in online communities is about creating mutual value by fulfilling your customers’ wants and needs while adding value for your company. Flip through this eBook to see examples of brands that get it right. They’ve narrowed in on the right mix of content, interaction and design that keeps their communities growing.
You’ll see how these online communities help brands increase sales, promote positive word of mouth, create new ideas and build better customer experiences through online engagement.
welcome to online engagement
Social Marketing
increase salesBetter customer experience!
bigger ideas
Positive word of mouth!
growing communities
faster market
research
connections
social communities
consumer engagement
social networking
collaboration
Share this eBook
Community!
Social Hub
Conversations
engage brand fans
Videos
_
WHAT WE LIKEMashup of conversations, videos, blogs, and tools engage brand fans about all things golf in a central place
Unconventional homepage layout highlights broad range of topics and images
Community is a social hub integrated with Titleist’s website and social networks, such as Twitter and YouTube
Share this eBook
Elite Forumsbrand personality
engagement
Discussions
WHY IT’S UNIQUEExperts and members discuss, review and offer tips on the latest games and devices
Top contributors are rewarded with badges and community privileges, like guest blogs and access to elite forums
Content and imagery inject humor in the community and reflect brand personality
Share this eBook
the world’s #1
computer & vide
o
games resource
readers’ recipes
Taste of home
is the
world’s leading
food media bran
dFood for ThoughtShare advice
Readers discuss recipes, cooking challenges and nutritional advice
Members share their cooking triumphs, pictures, kitchen disasters and ‘food for thought’
Discussion groups support conversations by foodie interest and region
Share this eBook
WHY IT WORKS
Hitched is the UK
’s
#1 wedding websit
eInteractive Planning
design ideas
Inspiration
vendor + customers
WHAT WE LIKECouples discuss all things wedding – from decorations, speeches and attire to wedding conundrums
Offers opportunities to win wedding goods
Connects vendors with customers based on their needs
Share this eBook
see evenmore nowTake a Look
Share
Share this eBook
Take a peek at more social marketing communities! Download
the whole eBook now.