look beyond function to design great product experiences

36
ing beyond function – on a design friday thursday

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Designers needs to start looking beyond the functional brief provided to them in order to design great product user experiences

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Page 1: Look beyond function to design great product experiences

looking beyond function – on a design friday thursday

Page 2: Look beyond function to design great product experiences

its is a perspective. not a theory!

Page 3: Look beyond function to design great product experiences

what is a function? definition that we understand…a kind of action or activity executed by a person, institution, system, or a machine for a purpose

Page 4: Look beyond function to design great product experiences

why designer’s need to look beyond function….

Page 5: Look beyond function to design great product experiences

understanding from what we know…

ExampleFunction: user should have the ability to lock and unlock phone

Function points:1. System should allow user to

define and store a four digit number as the unlock code

2. User should be a able to unlock the phone by entering the code

3. User should be notified if the entered code does not match the stored code

4. User should be allowed to enter code max for three times

5. User should be notified when phone is successfully unlocked

6. User should be able to change the code

Page 6: Look beyond function to design great product experiences

design ideas

Page 7: Look beyond function to design great product experiences

It is really about finding design opportunities to design more meaningful, responsive and usable stuff

Let’s understand it by examples…

Page 8: Look beyond function to design great product experiences

Form follow function emotion!!

Page 9: Look beyond function to design great product experiences

Jewish museum berlinDesigned by Daniel Libeskind

Page 10: Look beyond function to design great product experiences

Dramatic, nothing straightforward, nothing functional about this building

Page 11: Look beyond function to design great product experiences

combine when appropriate

Page 12: Look beyond function to design great product experiences

moving from mechanical appliances……to one smart and intelligent device

Page 13: Look beyond function to design great product experiences

GE ecoimagination - simple and emotional objects to technological and intelligent systems

Page 14: Look beyond function to design great product experiences

a latvian designer has designed a new hybrid urinal system

Page 15: Look beyond function to design great product experiences

From victor hunt design/art

Page 16: Look beyond function to design great product experiences

Further exploration of the same idea

Page 17: Look beyond function to design great product experiences

convert functional specs to human specs

Page 18: Look beyond function to design great product experiences

Redefining ways making things move on screen…personal favorite!

Page 19: Look beyond function to design great product experiences

break and build. deconstruct existing objects

Page 20: Look beyond function to design great product experiences
Page 21: Look beyond function to design great product experiences
Page 22: Look beyond function to design great product experiences

People become creative in their own versions of their clock. sometime almost like a code that only they could understand

Page 23: Look beyond function to design great product experiences

Some went really extreme with it. Store in Singapore

Page 24: Look beyond function to design great product experiences

Timesphere by Gideon Dagan

Page 25: Look beyond function to design great product experiences

think of creating experiential memories (quirky sometimes)

Page 26: Look beyond function to design great product experiences

salt and pepper dispensers in the business class seating of virgin atlantic

If you want people to remember you and appreciate you …most potent things are very small things

Page 27: Look beyond function to design great product experiences

Big and important problem does not require complex and expensive solutions. Some time quirky thinking can solve.

But if you have large budget …you end-up spending on big projects

Page 28: Look beyond function to design great product experiences

Mix form and function with avant-garde

Page 29: Look beyond function to design great product experiences

http://www.youtube.com/watch?v=6Tg_RiKIRPo&list=PLABA0239EA68C47B6

The Alvaro Siza’s Architecture School in Lisbon Portugal

Page 30: Look beyond function to design great product experiences

Augmenting something that already exist…giving it a more meaning and soul perhaps

Page 31: Look beyond function to design great product experiences

Beside everything else….it is also a clock

Page 32: Look beyond function to design great product experiences

Amalgamation of generations….Jonas Damon, industrial designer Frog Design

Page 33: Look beyond function to design great product experiences

He loved the idea so much that he created this….

Page 34: Look beyond function to design great product experiences

Trust me…he wanted to stop!!!

Page 35: Look beyond function to design great product experiences

why technical settings are always hidden, complex and ugly designs

Page 36: Look beyond function to design great product experiences