look beyond function to design great product experiences
DESCRIPTION
Designers needs to start looking beyond the functional brief provided to them in order to design great product user experiencesTRANSCRIPT
looking beyond function – on a design friday thursday
its is a perspective. not a theory!
what is a function? definition that we understand…a kind of action or activity executed by a person, institution, system, or a machine for a purpose
why designer’s need to look beyond function….
understanding from what we know…
ExampleFunction: user should have the ability to lock and unlock phone
Function points:1. System should allow user to
define and store a four digit number as the unlock code
2. User should be a able to unlock the phone by entering the code
3. User should be notified if the entered code does not match the stored code
4. User should be allowed to enter code max for three times
5. User should be notified when phone is successfully unlocked
6. User should be able to change the code
design ideas
It is really about finding design opportunities to design more meaningful, responsive and usable stuff
Let’s understand it by examples…
Form follow function emotion!!
Jewish museum berlinDesigned by Daniel Libeskind
Dramatic, nothing straightforward, nothing functional about this building
combine when appropriate
moving from mechanical appliances……to one smart and intelligent device
GE ecoimagination - simple and emotional objects to technological and intelligent systems
a latvian designer has designed a new hybrid urinal system
From victor hunt design/art
Further exploration of the same idea
convert functional specs to human specs
Redefining ways making things move on screen…personal favorite!
break and build. deconstruct existing objects
People become creative in their own versions of their clock. sometime almost like a code that only they could understand
Some went really extreme with it. Store in Singapore
Timesphere by Gideon Dagan
think of creating experiential memories (quirky sometimes)
salt and pepper dispensers in the business class seating of virgin atlantic
If you want people to remember you and appreciate you …most potent things are very small things
Big and important problem does not require complex and expensive solutions. Some time quirky thinking can solve.
But if you have large budget …you end-up spending on big projects
Mix form and function with avant-garde
http://www.youtube.com/watch?v=6Tg_RiKIRPo&list=PLABA0239EA68C47B6
The Alvaro Siza’s Architecture School in Lisbon Portugal
Augmenting something that already exist…giving it a more meaning and soul perhaps
Beside everything else….it is also a clock
Amalgamation of generations….Jonas Damon, industrial designer Frog Design
He loved the idea so much that he created this….
Trust me…he wanted to stop!!!
why technical settings are always hidden, complex and ugly designs