longstride—social media for nonprofits
DESCRIPTION
A presentation to nonprofits on how to better understand and use social media to expand their audience.TRANSCRIPT
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Longstride 2013Being Smarter With Social
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being smarterwith social
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Longstride 2013Being Smarter With Social
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#SocialNPO@wearelongstride
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Longstride 2013Being Smarter With Social
EngagE, don’t fundraisE.
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Longstride 2013Being Smarter With Social
Who Should Be Socializing
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Longstride 2013Being Smarter With Social
Social Media
The means of interactions among
people in which they create, share and
exchange information and ideas in
virtual communities and networks.
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Longstride 2013Being Smarter With Social
Let’s lose the Media for now
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Longstride 2013Being Smarter With Social
SOC IAL
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Longstride 2013Being Smarter With Social
BuildRelationships
#1 goal
Handshake & Hello
Trust of the BFFs
Follow ups
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Longstride 2013Being Smarter With Social
Be realDisclose infoHave conversationsStay in touchListenInvite people inBe a butterflyHave funAsk for help
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Longstride 2013Being Smarter With Social
be real1
• Authenticity
• Acting human
• Speak for yourself
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Longstride 2013Being Smarter With Social
disclose info2
• Tell friends what you’re doing
• Tell them where you’re doing it
• Tell people your schtick
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Longstride 2013Being Smarter With Social
have conversations
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• Have a POV
• Engage in dialogue
• Ask questions
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Longstride 2013Being Smarter With Social
stay in touch4
• Frequency
• Consistency
• Surprises
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Longstride 2013Being Smarter With Social
listen5
• Let others talk
• Keep ears/eyes open
• Respond and affirm
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Longstride 2013Being Smarter With Social
invite people in6
• Welcome
• Be connectors
• Give reason to come back
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Longstride 2013Being Smarter With Social
be a butterfly7
• Don’t limit to one group
• Don’t limit to one party
• But don’t spread yourself thin
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Longstride 2013Being Smarter With Social
have fun8
• Use humor
• Be visual
• Play games
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Longstride 2013Being Smarter With Social
ask for helponly
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• After you build trust
• After they really like you
• After you’ve done a favor first
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Longstride 2013Being Smarter With Social
OK, back to Social Media
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Longstride 2013Being Smarter With Social
MissionFirst
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Longstride 2013Being Smarter With Social
Message before Medium
Figure out WHY you’re talking,
then WHO then HOW.
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Longstride 2013Being Smarter With Social
Facebookfacebook 1 5 8
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Facebookfacebook 1 5 8
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Longstride 2013Being Smarter With Social
Facebookfacebook 3 6
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twittertwitter 4 6
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twittertwitter 3 5
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Longstride 2013Being Smarter With Social
youtubeyoutube 2 8 9
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youtubeyoutube 6 7
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Longstride 2013Being Smarter With Social
linkedinlinkedin 2 3 6 7
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flickrflickr 1 6 8 9
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Longstride 2013Being Smarter With Social
tumblrtumblr 2 4
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instagraminstagram 2 4 8
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instagraminstagram 3 5
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Longstride 2013Being Smarter With Social
instagraminstagram 1 6
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pinterestpinterest 8 9
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pinterestpinterest 1 6
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pinterestpinterest 2 7 9
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Longstride 2013Being Smarter With Social
`
foursquarefoursquare 3 5 8 9
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Longstride 2013Being Smarter With Social
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vinevine 6 8 9
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Longstride 2013Being Smarter With Social
social +just being social doesn’t mean
people will give you money.
it should be part of an overall, holistic marketing plan.
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Longstride 2013Being Smarter With Social
One Key Takeaway
buildrelationships
don’t post anything you wouldn’t say in person
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Longstride 2013Being Smarter With Social
v
facebook wearelongstride
twitter @wearelongstride
email [email protected]
www.wearelongstride.com