DARTFORD LOCAL PLAN

Longfield, New Barn and Southfleet Area Profile

This profile covers the ward of Longfield and New Barn, and Southfleet.

June 2018

CONTENTS

Population Page

Current Population and Average Age 2

Economy

Housing

Settlements and Infrastructure

Population Density 2

Mosaic Profile 4

Deprivation 5

Current Employment and Economic Activity 7

Occupation 7

Methods of travel to work 8

Type 9

Tenure 9

Occupancy 10

Amenities 10

Character 11

Longfield 13

New Barn 14

Southfleet 15

Summary 16

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 1

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POPULATION

Total Current Population: 6,670 (3,180 males and 3,490 females)

Tota

l Pop

ulat

ion

7000

6800

6600

6400

6200

6000

5800

5600

5400

5200

5000

Longfield, New Barn and Southfleet Total Population 2011-16

2011 2012 2013 2014 2015 2016

Age

grou

p

90+ 85-89 80-84 75-79 70-74 65-69 60-64 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 10-14

5-9 0-4

6%

Population by gender and age in Longfield, New Barn and Southfleet (2016)

DBC Average

Female

Male

4% 2% 0% 2% 4% 6% % of total population

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 2

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Average Age

Average Age 2016 - Longfield, New Barn and Southfleet, Dartford 60.0

50.0

Aver

age

age

in y

ears

40.0

30.0

20.0

10.0

0.0

All Persons

Males

Females

Longfield, New Barn and Dartford KCC Southfleet

Population Density

Dartford Population Density

0

10

20

30

40

50

60

70

Num

ber o

f Peo

ple

Per H

ecta

re

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 3

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Mosaic Profile

Experian created Mosaic as a way of consumer classification to understand demographics, lifestyle and behaviours of populations. The graph below presents the category profile for this area. This indicates that Prestige Positions, followed by Senior Security and Rural Reality being the largest classifications found in Longfield, New Barn and Southfleet.

Mosaic Profile for Longfield, New Barn and Southfleet, Dartford, 2014 Group A Group B Group C Group D Group E Group F Group G Group H Group I Group J Group K Group L Group M Group N Group O

0% 10% 20% 30% 40% 50% 60% Source: 2014 Experian Ltd.

- Country Living - Well off owners in rural locations enjoying the benefits of Country life

- Prestige Positions - Established families in large detached homes Living upmarket lifestyles

- City Prosperity - High status city dwellers living in central locations and persuing careers with high rewards

- Domestic Success - Thriving families who are busy bringing up children and following careers

- Suburban Stability - Mature suburban owners living in settled lives in mid-range housing

- Senior Security - Elderly people with assets who are enjoying a comfortable retirement

- Rural Reality - Householders living in inexpensive homes in village communities

- Aspiring Homemakers - Younger households settling down in housing priced within their means

- Urban Cohesion - Residents of settled urban communities with a strong sense of identity

- Rental Hubs - Educated young people privately renting in urban neighbourhoods

- Modest Traditions - Mature homeowners of value homes enjoying stable lifestyles

- Transient Renters - Single people privately renting low cost homes for the short term

- Family Basics - Families with limited resources who have to budget to make ends meet

- Vintage Value – Elderly people reliant on support to meet financial or practical needs

- Municipal Challenge – Urban renters of social housing facing an array of challenges

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 4

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Deprivation

ONS produce data on ‘deprivation’ to a localised scale in terms of the most and least deprived areas. The infographic below indicates that Longfield, New Barn and Southfleet are all within the 40% least deprived nationally. With Longfield Hill area being the least deprived.

Factor-by-factor: within top 20% most deprived in England?

ONS also produce data on individual elements of deprivation, these include: Employment, Health & Disability, Education, Barriers to Housing and Services, Crime, Living Environment, Income Deprivation Affecting Children and Income Deprivation Affecting Elderly. The majority of the factors are not within the top 20% of most deprived. However, the ward (excluding Longfield area) does fall into the top 20% most deprived for one factor (Crime).

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 5

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Health and Disability

Population with limiting long term illness, 2011 -Longfield, New Barn and Southfleet, Dartford

90.0%

80.0%

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0%

KCC Area

Dartford

Longfield, New Barn and Southfleet

Day-to-day activities Day-to-day activities Day-to-day activities limited a lot limited a little not limited

Presented by: Research & Evaluation, Kent County Council

Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: QS303 & QS302

Life Expectancy

Longfield, New Barn and

Southfleet

Dartford KCC Area

Male 78 78.8 79.9

Female 80 82.4 83.4

Source: Office for National Statistics

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 6

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ECONOMY

Employees (all employee jobs)

Longfield, New Barn and Southfleet makes up 4% of the employee jobs in Dartford Borough.

2016 Longfield, New Barn and Southfleet

Dartford KCC Area

No. % of total No. % of total No. % of total

Total 2,800

100.0% 63,000 100% 608,500

100%

Full time 1,800

63.6% 40,500 64.3% 399,000

65.6%

Part time 1,000

34.5% 22,000 34.9% 209,500

34.4%

Source: BRES

Economic activity

Economically active, 2011 Economically inactive, 2011 Longfield, New Barn and Southfleet,

Dartford Longfield, New Barn and Southfleet,

Dartford Retired

Part-time

Student Full-time

Self-Employed Looking after home/ family

Full-time Student

Permanently sick/disabled

Unemployed

Other

Source: 2011 Census, ONS

Unemployment

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 7

Annual average unemployment, 2016 - Longfield, New Barn and Southfleet, Dartford

5.0%

4.0%

3.0% Longfield, New Barn and Southfleet

2.0% Dartford

1.0% KCC Area

0.0% 2010 2011 2012 2013 2014 2015 2016

Source: Claimant Count Presented by: Research & Evaluation, Kent County Council

Employment by occupation

Employment by occupation (aged 16-74), 2011

Longfield, New Barn and Southfleet, Dartford

Elementary Occupations

Process; Plant and Machine Operatives

Sales and Customer Service Occupations KCC Area

Personal Service Occupations Dartford

Skilled Trades Occupations Longfield, New Barn and Southfleet

Administrative and Secretarial Occupations

Associate Professional and Technical Occupations

Professional Occupations

Managers and Senior Officials

0.0% 5.0% 10.0% 15.0% 20.0%

Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright, Table: QS606 Presented by: Research & Evaluation, Kent County Council

Method of travel to work

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 8

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0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Method of travel to work, 2011

Longfield, New Barn and Southfleet

Dartford

KCC Area

Presented by: Research & Evaluation, Kent County Council Source: 2011 Census

Longfield, New Barn and Southfleet, Dartford

HOUSING

Housing Types

As of the 2011 Census there were 2,567 total household spaces in Longfield, New Barn and Southfleet.

Housing Types, 2011 Longfield, New Barn and Southfleet , Dartford

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Detached houses or bungalows

Semi-detached houses or bungalows

Terraced houses or bungalows

Flats, maisonettes or apartments

Caravans or other temporary structures Longfield, New Barn and Southfleet

Dartford

Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: KS401 Presented by: Research & Evaluation, Kent County Council

KCC Area

Housing Tenure Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile

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Tenure, 2011 Longfield, New Barn and Southfleet , Dartford

120.0%

100.0%

80.0%

60.0%

Rented households

40.0% Owner occupied households

20.0%

0.0% Longfield, New Barn and Dartford KCC Area

Southfleet

Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: QS405 Presented by: Research & Evaluation, Kent County Council

Household size & occupancy rating

2011 Longfield et al Dartford KCC Area No. % of

total No. % of

total No. % of

total Average household size 2.4 2.4 2.4

Average number of rooms per household

6.3 5.1 5.5

Average number of bedrooms per household

3.2 2.6 2.8

Occupancy rating (rooms) of -1 or less1

53 2.1% 3,665 8.9% 41,920 6.6%

Occupancy rating (bedrooms) of -1 or less1

36 1.4% 1,974 4.8% 21,926 3.5%

Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright, Table: KS403

Housing Amenities

2011 Longfield et al Dartford KCC Area No. % of

total No. % of

total No. % of

total Total household spaces with residents

2,521 40,081 634,800

Does not have central heating 29 1.1% 1,010 2.4% 14,759 2.3%

1 An occupancy rating of -1 indicates that a household has one fewer room/bedrooms than required.

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 10

Does have central heating 2,492 97.1% 39,071 94.7% 590,879 93.1% Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: KS403

Housing Completions

There is an average of 22 homes per year completed in this ward over the last 12 years. There are 12 homes with planning permission, as of 1st April 2018.

Housing Completions in Longfield, New Barn and Southfleet

-20 0

20 40 60 80

Com

plet

ions

CHARACTER & SERVICES – Existing Local Plan designated areas

Outside of settlements, the area is designated green belt. Green Belt

There are two PLGS's: Longfield Hill, Triangle and Hook Green Road in Southfleet.

PLGS [small urban greenspace with Green Belt

level protection]

2% of this ward is designated as Borough Open Space, amounting to 25 hecatares of land.

BOS [other designated Borough Open Space]

Southfleet is partly under a Conservation Area designation. Conservation Area

There are four Areas of Special Character: Southfleet, Betsham, Westwood and New Barn.

Area of Special Character [other areas of possible

built environment sensitity]

There are two Identified Employment Areas: Westwood and Pinden End.

Identified Employment Areas

Longfield High Street is a District Centre which servies the local area. District Centre

There is not a Neighbourhood Centre within this area.

Neighbourhood Centre [designated small

shopping pardes]

The pie chart below shows the distribution of uses within Longfield District Centre.

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 11

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10%

16%

28%12%

8%

2%

12%

4% 6%

2%

Longfield District Centre 2017 A1 - Retail Conv goods

A1 - Retail Comparison – non groceries

A1 - Retail Service

A2 - Financial and Professional Services

A3 - Cafés and Restaurants

A4 - Drinking Establishments

A5 - Takeawys

Vacant

Other

D1

LONGFIELD, NEW BARN AND SOUTHFLEET WARD DEVELOPMENT POLICIES MAP

The full version of the policies map and the key can be found here.

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 12

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SETTLEMENTS AND INFRASTRUCTURE

LONGFIELD

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 13

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Facilities Buses

Post Office

Public House

Village Hall

Fastrack

Daytime - Week days

Evening - Weekdays

Supermarket / Convenience Store(s)

School(s)

GP

Church / Place of Worship

Sundays

Any every 45 mins to Dartford Town Centre and Bluewater

Any every 45 mins to Darent Valley Hospital

Public Library

NEW BARN

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 14

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Facilities Buses

Post Office

Public House

Village Hall

Supermarket / Convenience Store(s)

School(s)

GP

Church / Place of Worship

Public Library

Fastrack

Daytime - Weekdays

Evening - Weekdays

Sundays

Any every 60 mins to Dartford Town Centre and Bluewater

Any every 60 mins to Darent Valley Hospital

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 15

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SOUTHFLEET

Facilities Buses

Post Office Fastrack

Public House Daytime - Weekdays

Village Hall Evening - Weekdays

Supermarket / Convenience Store(s) Sundays

Any every 60 mins to Dartford Town School(s) Centre and Bluewater

Any every 60 mins to Darent Valley GP Hospital

Church / Place of Worship

Public Library

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 16

SUMMARY

• Longfield, New Barn and Southfleet has a population that is older than the Dartford average, with the 50% aged over 50. Overall population has increased by 87per annum (2011-16).

• The ward’s primary ‘type’ of household according to Mosaic research, that has been categorised based on data on expenditure and other personally indicative decisions, are “Prestige Positions” (established families in large detached homes living “upmarket” lifestyles) and “Senior Security” (elderly people with assets with a comfortable retirement), making up nearly 70% of the population in 2015.

• Generally prosperous area with higher than average proportions of professional and managerial employees.

• Accounts for 4% of the employee jobs in Dartford Borough. Unemployment is very low at only 0.5%.

• Good quality/ large housing can be found in this area, with 53% of dwellings in Longfield, New Barn and Southfleet being detached houses or bungalows. 85% of dwellings are owner occupied.

• There has been an average of 23 homes per year completed in this ward over the last 11 years.

• Life expectancy is slightly lower than average for the Borough. Parts of Longfield, New Barn and Southfleet are also in the top 20% most deprived with regards to crime.

• Longfield has a railway station and reasonably good bus links for a rural area.

• Longfield provides a good range of shops and services. Shops are mostly in A1 (goods retailing etc) uses including a Waitrose.

• Southfleet and New Barn have rural bus services.

• Southfleet and New Barn have village facilities.

• Southfleet features Conversation Areas, and the village centre benefits from key community assets such as a school and pub.

Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 17