london olympics goes social big time
TRANSCRIPT
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LONDON OLYMPIC 2012
SOCIAL
GAME
S
CARNIVAL ON SOCIAL MEDIA
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Beijing 2008 was Memorable
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Countdown hasbegun
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ITS ALL
ABOUT
Emotio
ns
Passio
n
Focu
s
Effo
rts
Comm
itme
nt
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But this time somethingnew and extraordinary is
happening
Whats that???
www.simplify360.com
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Facebook the biggestchannel to getconnected with
viewers
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To create opinionleaders and educate
viewers
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Exploring all socialmedia channels
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Twitter engagementsuccess
100 days still to go
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Creating a platformfor viewers to get
connected with theirfavorite athlete
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Success of the newplatform
100 days still to go
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Ensuring interest offollowers and
attracting newmember
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Engagement
Model
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Model to get userengage and visit on
daily basis.
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LEARN
CO C
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CONNECT
LEARN
EDUCATE
CONNEC
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CONNECT
LEARN
EDUCATE
ENGAGE
CONNEC
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CONNECT
LEARN
EDUCATE
ENGAGE
REWARD
CONNEC
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CONNECT
LEARN
EDUCATE
ENGAGE
REWARD
PROMOT
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WELCOME TO LONDON 2012ON
SOCIAL MEDIAAlready reached billions of
people&
100 days still to go
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m
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The game has changed & so is themedia
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1 in five couples meet
online
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1 in five couples meet
online Adults spend 15 hrs a week on internet
User spend More than 55 minutes a day on
Facebook
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1 in five couples meet
online Adults spend 15 hrs a week on internet
3 twitters account get activated every second
User spend More than 55 minutes a day on
Facebook
700,000 local business active pages onFacebook
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1 in five couples meet
online
A new members join Linkedinevery second
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
User spend More than 55 minutes a day on
Facebook
83% companies usesFacebook
700,000 local business active pages onFacebook
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1 in five couples meet
online
A new members join Linkedinevery second
Social gamers will buy $6 billion of virtual goods by
2013 93% of marketers use Social Media but how well thats a big
Adults spend 15 hrs a week on internet
3 twitters account get activated every second
Avg 50 Millions tweet
per day
User spend More than 55 minutes a day on
Facebook
83% companies usesFacebook
700,000 local business active pages onFacebook
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Best promotionchannel
Buzz Creation
Athletes gettingconnected to
viewers in real
timeSponsors makingbillions of $ out
of it
LondonOlympic 2012
going viral on
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Million dollar question
How they are doingit?????
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OFFICIALWEBSITE
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OFFICIALWEBSITE
MILLIONS OFBLOGS
BILLIONS OFFAN
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FACEBOOK
PAGE
OFFICIALWEBSITE
MILLIONS OFBLOGS
BILLIONS OFFAN
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FACEBOOK
PAGE
TWITTER
ACCOUNT
OFFICIALWEBSITE
MILLIONS OFBLOGS
BILLIONS OFFAN
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FACEBOOK
PAGE
TWITTER
ACCOUNT
YOUTUBE
CHANNEL
OFFICIALWEBSITE
MILLIONS OFBLOGS
BILLIONS OFFAN
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FACEBOOK
PAGE
TWITTER
ACCOUNT
YOUTUBE
CHANNEL
THE ATHELETE
HUB
OFFICIALWEBSITE
MILLIONS OFBLOGS
BILLIONS OFFAN
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Billion dollar question
How they are gettingbenefits out of it?
www.simplify360.co
m
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Everythingvia Internet& SocialMedia
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Whats make it
different andsuccessful??
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m
Humongous fan followings
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Humongous fan followings
Humongous fan followings
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Humongous fan followings
Viewers can keep track of everything
Humongous fan followings
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Humongous fan followings
Viewers can keep track of everything
Opportunities for sponsors &organizers
Humongous fan followings
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Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors &organizers
Humongous fan followings
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Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors &organizers
Reach of the games enhanced
Humongous fan followings
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Humongous fan followings
Motivation to athletes
Viewers can keep track of everything
Opportunities for sponsors &organizers
Reach of the games enhanced
Even before starting of game, its a hit
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Source 1993-1996 1997-2000 2001-2004 2005-2008
BroadcastRights
1.251 1.845 2.232 2.570
GlobalSponsorship
0.279 0.579 0.663 0.866
DomesticSponsorship
0.534 0.655 0.796 1.555
Ticketing 0.451 0.625 0.411 0.274
Licensing 0.115 0.066 0.087 0.185
TOTAL 2.630 3.770 4.189 5.450Olympic Revenue, 1993-2008(in $ billions)
Some of the Sponsors ofBeijing 2008
In 2008 Revenue Increased by 107%compared to 1993
What could be probable no of sponsors and revenueincrease in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of BusinessCases and Applications)
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Numberof
Sponsors are
alreadydoubled
FanFollowing higher
thanany
otherOlympics games
Firsttime
athletesgettingconnect
ed to
viewers
Firsttime
LO2012Home
Rentalsis a
meeting
2012Revenue may
getdoublefrom
previous year.LondonNews
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So get readyThe biggest sports
carnival has arrived onyour
Social Media Account
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In the book ofOlympics
Social Media uses mayget
THE GOLDEN PAGE
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