london 2014 class slides
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![Page 1: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/1.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Hello.
![Page 2: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/2.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Hello.
• Launch48 Idea Map • Build measure learn feedback loop. • What to do this weekend.
This session
![Page 3: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/3.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Idea Map
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![Page 4: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/4.jpg)
![Page 5: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/5.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Hello.
• Is this something customers want? • Will they pay for it? If not, who will?
2 key questions for the weekend
![Page 6: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/6.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Hello.
![Page 7: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/7.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Build measure learn.
![Page 8: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/8.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Dashboard
What we thought Interviewing 50 women, aged 30 - 40,
will give us an average time spent shopping online per week.
What we learnt We found that the average time is 3.5
hours per week
What’s next? Solution testing
![Page 9: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/9.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
![Page 10: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/10.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.
![Page 11: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/11.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
![Page 12: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/12.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
![Page 13: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/13.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
![Page 14: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/14.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Validation.
• What problem do we need to solve? •What value do customers place on the problem? • Are you solving the problem? •Build on feedback.
Validation
![Page 15: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/15.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Business model.
• Competitor analysis. • Revenue model. • Size of market.
Business model
![Page 16: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/16.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Cool quote
“The ability to take advantage of opportunity is a function of speed, flexibility, boldness and initiative.”
![Page 17: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/17.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Goodie Bag!
![Page 18: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/18.jpg)
‘Markets come and go. Good businesses don’t.’ !Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Video
http://www.ted.com/talks/kid_president_i_think_we_all_need_a_pep_talk.html
![Page 19: London 2014 Class Slides](https://reader033.vdocuments.mx/reader033/viewer/2022052522/54633d50b4af9f581c8b4b76/html5/thumbnails/19.jpg)
‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’ !Dennis Crowley. Co-Founder, Foursquare
Danke.Grazie.Shukran. Merci.Takk.Xie xie.Toda.
Thanks!
@launch48 Choose your journey.
Fin | End