lonca a.Ş. · lonca corporate identity as well. information in this manual should be applied...

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LONCA A.Ş. CORPORATE IDENTITY MANUAL 2020

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Page 1: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

LONCA A.Ş.CORPORATE IDENTITY MANUAL 2020

Page 2: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.1. Presentation

1.2. Logos and Brands

1.3. Color Usage

1.4. Misuse

1.5. Forms

1.6. Business Card

1.7. Envelope

1.8. CD

1.9. Promotion Materials (Catalogue, brochure, insert, kit, newspaper, magazine

and/or other promotion materials etc…)

1.10. Box - Tape

Page 3: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.1. Prenstation The purpose of this manual:

Protection of integrity and continuity of such identity.

This manual includes the applications concerning all brands of

LONCA corporate identity as well. Information in this manual should be applied meticulously in

order that LONCA presents the perception and image which it will constitute on the related

companies and markets as a whole.

In case of any special case and hesitation, please contact with the management.

Management e-mail:

[email protected]

Page 4: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.2. Logos and Brands

Width / Height : 0,25

Width / Height : 0,45

Width / Height : 0,29

Usage in the Light Colored Backgrounds:

In the event that it is used in the different scales, it should be acted according tounit width-height rate absolutely.(Scale is the same for dark logos)

It should be obeyed to the following rules for usage of logo and brand logos of LONCA in different sizes and backgrounds.

Width / Height : 0,62

Width / Height : 0,62

Page 5: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.2. Logos and BrandsUsage in Dark Colored Backgrounds:

Page 6: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.2. Logos and BrandsUsage in Black-White Colored Backgrounds:

Page 7: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.2. Logos and BrandsLogo with slogan:

Page 8: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.3. Color Format There are two applications such as colored and single color in the logos and brands.

Color values may not be fiddled.

In the colored usage, LONCA

Black color in the value of ......(CMYK for the press: C:100 M:100 Y:100 K:100 ),

In the colored usage, ENSİM

Black color in the value of ......(CMYK for the press: C:100 M:100 Y:100 K:100 ),

Orange color in the value of ......(CMYK for the press: CMYK: C:0 M:60 Y:100. K:.0 ).

In the colored usage, ELORION

Blue color in the value of ......(CMYK for the press: C:96 M:93 Y:5 K:0 )

Red color in the value of ......(CMYK for the press: C:5 M:100 Y:98 K:0 )

Black is in the value of 100% in the Black-White usage

Page 9: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.4. Misuse

Page 10: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.5. Forms

F erhatpaşa M ah. Gazipaşa Cad. N o:104 / A P.K. 34888 Ataşehir / İSTAN BUL

Tel : +90 216 50 50 555 Pbx - Fax : +90 216 515 45 84 - E-Mai l : lonca@ ensim.com .tr - W eb: ww w.ensim .com.tr

Page 11: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.6. Business Card

Page 12: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.7. Envelop

Page 13: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.8. CD

Page 14: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.9. Promotional Materials

Ferhatpaşa Mah. Gazipaşa Cad. No:104A P.K. 34888 Ataşehir - İSTANBUL - TÜRKİYETel: +90 216 505 05 55 Pbx Fax: +90 216 515 45 84

Page 15: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

1.10. Box - Tape

Page 16: LONCA A.Ş. · LONCA corporate identity as well. Information in this manual should be applied meticulously in order that LONCA presents the perception and image which it will constitute

Thank You…