lokesh summer interns hdfc bank

8/14/2019 Lokesh Summer Interns HDFC Bank

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PresentationPresentation

OnOnStudying and analyzingStudying and analyzing

CompetitiveCompetitiveTrends in Direct SalesTrends in Direct Sales

LiabilitiesLiabilitiesFacilitated By:-

Prof. S. Suryanarayanan

Presented By:-

Lokesh Rajpal

PGDM

KH2007DMFC21


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ContentsContents

Research objective.

Overview of Banking industry.Introduction to HDFC Bank.

Corporate Salary Account.

Research Methodology.

Findings and Analysis.

Limitations.My learning.

Recommendations.


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Research ObjectivesResearch Objectives

Understand HDFCs Corporate Salary Account

features vis--vis key competitors like ICICI

Bank, Axis Bank etc.

Database generation.

Generating leads for HDFC.

To find out the perception about features of

Corporate Salary Account.


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Overview of Banking IndustryOverview of Banking Industry

1786 first bank in India- General Bank of India.

1806 The bank of Bengal.

1900s emergence of private banks- PNB, BOI,

ICICI, HDFC, AXIS etc.

1935 RBI came in existence.

1969 Nationalization of14 commercial banks.


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HDFC BankHDFC BankMission- To be a world class Indian bank.

Merger of TIMES Bank with HDFC Bank.

Acquisition of Centurion Bank of Punjab.

Become India's largest privately owned banking

network, boasting more than 1,150 branches and

2176ATMs.


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BusinessBusiness

Wholesale Banking.

Retail Banking.

Treasury.


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Types of Corporate Salary AccountTypes of Corporate Salary Account

Classic Salary Account.

Regular Salary Account.

Premium Salary Account.

Reimbursement Salary Account.

Defence Salary Account.


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Benefits of Corporate SalaryBenefits of Corporate Salary

Account To EmployerAccount To Employer

Reduces paperwork.

Saves remittance costs.

Employees receive instant credit of salaries.

More convenient than ECS.


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BenefitsOf

Corporate Salary

AccountTo

Employees


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1) Classic Salary Account.1) Classic Salary Account.

Zero balance account.

Interest @ savings bank rate applicable.

Free six monthly statements.

Free personalized cheque book.

Free ATM card.

Free Phone Banking.


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Contd..Contd.. FreeMobile Banking.

Free Net Banking.

Free Sweep-in-facility.

Full function free branch services.

Free inter-city/branch withdrawal limits on your ATM

card up to Rs. 10,000/- per day.

Withdrawal limits on your ATM Card up to Rs.

10,000/- per day.


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2)Regular Salary Account2)Regular Salary AccountZero balance account.


Free Quarterly statements.


Free International Debit Card.

Free Phone Banking.

FreeMobile Banking.


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Contd..Contd..

Free Net Banking.



Free inter-city/branch banking.

Safe deposit lockers (Subject to availability).

Cash Delivery (at select locations).


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Contd..Contd..Cheque Pick-up (at select locations).

Loans at preferential rates offered by the bank.

Free DDs up to Rs. 25,000/- per instrument

payable at HDFC Bank branch locations.

Withdrawal limits on your International Debit

Card up to Rs. 15,000/- at ATMs and Rs.

25,000/- atMerchant Establishments per day.


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3) Premium Salary Account3) Premium Salary AccountZero balance account.


Free monthly statements.

10 free domestic transactions per month on all

VISA/Cirrus network ATMs.

Free personal insurance accident cover up to Rs.

2 lakh on the International Debit Card.


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Contd..Contd..

Withdrawal limits on your International Debit

Card up to Rs. 25,000/- at ATMs and Rs.

50,000/- atMerchant Establishments per day.

Free International Debit Card for life, free Add-

on-Debit Card free for life.

Free Bill Pay & Insta Alert facility.


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Contd..Contd..

Free Payable-at-Par cheques (on request).

Loans at preferential rates.

Silver & Gold Credit Cards at preferential

rates.

Free DDs up to Rs. 25

,000

/- per instrumentpayable at HDFC Bank branch locations.


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4)Reimbursement Salary A/c.4)Reimbursement Salary A/c.Easily distinguish between reimbursements and

basic monthly salary.

Choose from either your Salary Account or your

Reimbursement Account when withdrawing

cash from HDFC Bank ATMs.

Utilize Net Banking, Phone Banking and Mobile

Banking facilities.


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Contd..Contd..Receive half-yearly statements of all your

reimbursements, thus doing away with filing

individual receipts.

No need to maintain a minimum balance (Zero

Balance Account)

Receive a separate cheque book (on request) for

your Reimbursement Account.


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5)5)DefenceDefence Salary AccountSalary AccountZero balance account.


Free Quarterly statements.


Free International Debit Card.

Free Phone Banking.


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Contd..Contd..FreeMobile Banking.

Free Net Banking.



Free inter-city/branch banking.

Safe deposit lockers (Subject to availability).

Cash Delivery (at select locations).


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Contd..Contd.. Cheque Pick-up (at select locations).

Discount on loans products offered by the bank.

Free DDs up to Rs. 25,000/- per instrument payable at HDFC

Bank branch locations.

Additional facility of PAP cheque book on specific customer

request.

Withdrawal limits on your International Debit Card up to Rs.

15,000/- at ATMs and Rs. 25,000/- at Merchant Establishments

per day.


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Research MethodologyResearch Methodology

Research design

Data collection sources.

Data collection techniques.

Data collection tools.


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FindingFinding

andand

AnalysisAnalysis


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Q:Q:--1) How many employees1) How many employees

work in your company?work in your company?

less than 1533%

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35%

50-10010%

more than 10022%


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0

1

2

4

5

6

7

HDFC ICICI Standard

Chartered

Axis Citi Saraswat Co. Union Bank

of IndiaSeries1 6 7 2 2 1 1 1

Corporate with more than 100 employees.

QQ 2) Wh t i th t2) Wh t i th t


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Q:Q:--2) What is the net average2) What is the net average

salary?salary?

less than 750018%

7500-1500045%

15000-25000

22%

more than2500015%


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0

0.5

1

1.5

.5

3

3.5

4

4.5

5

HDFC ICICI Axis Canara HSBC

Corporate with avg. salary more than 25000.

Q:Q: 3) What is the mode of3) What is the mode of


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Q:Q:--3) What is the mode of3) What is the mode of

paymentpaymentto your employees?to your employees?

Cash9%

Cheque

33%alaryccount%

QQ 4) If h l4) If h l


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Q:Q:--4) If you have a salary4) If you have a salary

account then specify theaccount then specify thebankers name?bankers name?

HDFC20%

ICICI24%

Axis

4%

Other52%

3 5


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0

0.5

1

1.5

2

2.5

3

3.5


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Q:Q:--5) What made you to choose5) What made you to choose

the above mentioned Bank?the above mentioned Bank?Branch ro imity

ATM network5

E istingrelationship

47

Salary account4

Other


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Q:Q:--7) Are you satisfied with the7) Are you satisfied with the

services of your current banker?services of your current banker?ExtremelySatisfied

9%

Satisfied90%

Dissatisfied1%

QQ 8) W ld lik t h8) W ld lik t h


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Q:Q:--8) Would you like to change your8) Would you like to change your

current banker, if some additionalcurrent banker, if some additionalfeatures are provided?features are provided?

Yes

13%

No73%

an't ay1 %

Other1 %


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Companies with mode ofCompanies with mode of

payment Cash/payment Cash/ChequeCheque..

Name of Company Type of Account

1) Mech Marine Engine Pvt. Ltd. Premium

2) Roquette India Pvt. Ltd. Regular

3) Jyotika Enterprises Pvt. Ltd. Premium

4) Raymond & Co. Regular

5) Welgrow line Pvt. Ltd. Regular

6) Verifos Service Pvt. Ltd. Regular 7) Infinity Management Solution Pvt.

Ltd.

Regular

8) M.R. Technofin Pvt. Ltd. Regular

9) LGC Prochem India Pvt. Ltd Premium


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Companies that are notCompanies that are not

satisfied with HDFC Bankssatisfied with HDFC Banks

service and want to shift toservice and want to shift to

other bankother bank

Tulip edge Labs Pvt. Ltd.

UAExchange & financial services Pvt. Ltd.


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LimitationsLimitations

Time period.

Availability of concerned person.


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SWOT AnalysisSWOT Analysis


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StrengthsStrengthsNo. 1 private bank with maximum no. of

branches and ATMs.

Brand image.

Flexibility.

Features of product.


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WeaknessesWeaknessesMarginal international presence.

Less aggressive in implementation.

Lack of proper training to CSEs.

No regular brand promotion.


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OpportunitiesOpportunities

Growth of Indian economy.

More no. ofMNCs heading to India.

Semi-urban and rural market.


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ThreatsThreatsMore no. of global players entering Indian

banking industry.

High service charges.

Turn around time is high.


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RecommendationsRecommendationsProper training to CSEs.

Promotion through endorsement of Stars.

Branches abroad or tie-up with foreign banks.

ATMs near railway stations.

Belongingness to CSEs.

Go for more collaborations with offices like

HBL global Pvt. Ltd.


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ReferencesReferenceswww.hdfcbank.com

www.axisbank.com

www.icicibank.com

www.wikipedia.com

www.google.com


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Thank You.

lokesh summer interns hdfc bank

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