logos!zannahbot.com/teaching/mm/logos.pdf · mistakes! • not having an idea • having a bad...

Logos!Multimedia Design

MMP-200

Monday, November 7, 2011

what’s a logo?


a distinctive symbol of a company, organization,

object, publication, person, service or idea


why use a logo?


communicate particular origin, ownership, identity.


Logo types

• wordmark- company name in proprietary letterforms

• symbol- iconic portion of logo

• monogram- design of initial letters


mistakes!• Not having an idea

• Having a bad idea, but making it fancy

• Using computer tricks to fix a bad logo

• Not paring scale of abstraction to scale of business

• Attending to figure, not to ground

• Using same elements as everyone else

• Designing for only one size/format

• Looking at a design on a blank page


what does the logo say?(let’s look at some logos!)


Paul Rand


logos!zannahbot.com/teaching/mm/logos.pdf · mistakes! • not having an idea • having a bad...

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