logolounge idea generators: symbolism€¦logolounge idea generators: symbolism with bill gardner 2...

Handout

with Bill Gardner

LogoLoungeIdea Generators:

Symbolism

LogoLounge Idea Generators: Symbolism with Bill Gardner2 of 18

Balls, Spheres, Globes, Orbs, Planets

Ring, Eternity, Unity, Perfection, Cycle of Life, Wholeness Completion, Unbroken, Continuous

Shape for Crests

Unifying Enclosures Radiance, Glow, Halo, Aura, Dispersion, Distribution

Perfected Invisible Container

Vortex, Swirling, Stirring, Spinning, Spiraling

Portal, Peep Hole, Window, Passage Way, Entry Point

Perfected Visible Container

Circles:

Geometric Shapes


Architecture, Shelter, Dwelling

Favicon, App Button, Icon Diamond, Unstable

Metaphor for Man, Stability, Not of

Nature

Field of Application, Containing Device

Structure, Container, Safe, Protection

Geometric ShapesSquares:


Recycled, Green, Environmental

Mountainous, Summit, Peak, Altitude

Pyramid, Epic, Pinnacle, Scheme

Pointy, Unfriendly, Strongest Shape, Stability

Forward Pointing, Play, Onward, Motion, Ahead, Future

Upward Pointing, Delta, Change, Up, Stable

Downward Pointing, Warning, Danger, Yield,

Instability

Geometric ShapesTriangles:


Aspirational, Goals Law Enforcement, Might, Military, Security, Protection

Fame, Noteriety, Entertainment

Superlative, Achievement, Excellence, Best, Rating

Stellar, Heavenly, Radiance, Light, Direction

Nationalism for Multiple Nations, Patriotism

Diversity of Stars, 4 Point, 6 Point, 7 Point, Etc.

SymbolsStars:


Heritage, Teamwork

Authority, Official, Collectives Crest, Coat of Arms Protection, Law Enforcement

SymbolsShields:


Human Touch Medical, Clinical Perspective, Corporate Concern

Love, Hope Caring, Support, Emotion Connectivity, Togetherness

SymbolsHeart:


Knowledge, Eternity, Passion, Lamp of Learning, Education

Medicine, Medical Care, Life Support, Neutrality

Religious, Cross, Crucifix

Bad Attitude, Causing Trouble, Retro, Street Culture

Exceptional, Plus, Superlative, Addition

Burning, Cooking, Hot, Destruction

Multiplication, Times, X, The Spot, Here

SymbolsFire:

Cross:


Direction, Pointing, Pathways

Discussion, Speech, Communication

Digital Location, Here, Place, Search and Find

Archers Arrow, On Target, Accuracy

Visual Conversation

Play, Motion, Forward, Speed

Dialog, Conversation, Multiple Voices

Speech Bubble:

Locator Arrow:

SymbolsArrows:


Interconnected, Synergy, Pathways, Process, Woven

Mechanical Solutions, Measured, Regimented,

Imaginative

Freedom, Flowing, Nimble, Flexible, Pathway, Breezy,

Light, Reflective

Links, Bands, Closure, Loops, Motion

Mobius, Optical Illusion, Impossibility, Imaginative

Solutions, Infinite

Strands


Infinity, Continuous, Process, Journey, Power

Pathway, Route, Flowing, Looping, Refined, Engaging

Cause, Support, Honor, Solemn, Remembrance

History, Heritage, Awarded, Respected

DNA, Life, Science, Past-Present-Future, Beginning,

Ancestry

Strands


Diverse Geometry, Blending, Complexity from Simplicity,

Mathematical

Mosaic, Diversity to Unity, Strength in Numbers,

Synergy, Building Blocks

Pixels, Technology, Digital, Sum of the Part Greater than

the Whole

Triangles, Engineered Solution, Puzzle Parts,

Strength, Transparencies

Parts


Radial, Explosive, Burst, Diffusion, Radiance

Orbiting, Orderly, Ring, Incircle

Unity, Many Act as One, Every Part Essential

Order from Chaos, Random Solutions,

Symbiotic

Integrated in Environment, A Sense of Place, Spacious,

Reactive

Resting, Settled, Comfortable, Orderly

Motion, Trajectory, Sequenced, Process, Passage of Time

Regimented, Purposeful, Single Minded, Unison

Parts


Friendly, Fast, Flight, Happy, Singing, Tweets

Learned, Wise, Vigilant, Nocturnal, Keen Sighted

Wild, Aggressive, Vicious, Hibernating, Territorial

Loyal, Mans best Friend, Protectorate, Companion

Indigenous, Playful, Freedom, Fast, Mothering,

Bouncy

Elegant, Graceful, Clamorous, Ugly to Beautiful, Nurturing

Aquatic, Playful, Exotic, Friendly, Dangerous

Clever, Sly, Quick, Alert, Beautiful, Serious

Obviously every animal comes with different attributes. These associations are limitless as are the number of animals we could use to represent them. For the purpose of this guide, we are showing those animals we have used in the video but never limit yourself. Consider the attributes of your client and determine those animals, entities, or stories that reflect these same qualities. Chances are you have discovered a good subject to base your logo on.

Similes


Royalty Peace

Democrats Nationalism Savings

Symbolic Animals:

Similes


Cold, Improbable, Humorous, Monstrous, Dangerous, Imaginary

Mechanical, Futuristic, Surrogate, Robotic, Digital

Aquatic, Fun Loving, Exotic, Part Human, Swimmer

Rebirth, Rejuvenation, Second Chance, Heritage,

Beautiful, Fire

Speedy, Strong, Hunter, Human and Horse, Hybrid

Mythology:

Similes


A Book and a Worm for well... A BookWorm

A Dog and a Shopping Cart for a device that fetches

shopping carts.

A Horse and a Cog Wheel combine to make a WorkHorse

An Elephant and a Car For a self washing car wash

Allows you to hybridize an animals attributes with that of an in animate object. This allows you to demonstrate a clients product blended with the attributes of an animal.

SimilesTransformational


A healthy apple goes for a brisk walk (Eat this and it’s

as good as a workout)

A rental car gives you a wink and a smile (You’ll

enjoy the ride)

A Cat wearing Glasses (The writers here don’t take themselves too seriously)

A Carpenter Ant holding Construction tools (Industrious as an ant and well equipped)

A Beaver with her own coffee mug (Commune and coffee

with nature and friends)

Combining human qualities and an animate or inanimate object together to create a Hybrid Solution.

SimilesPersonification

logolounge idea generators: symbolism€¦logolounge idea generators: symbolism with bill gardner 2...

Documents