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Logo Specifications for COUNTY COLLEGE of MORRIS (CCM)

COUNTY COLLEGE of MORRIS logo & brand identity maintained by the department of Communications and College Relations • 973-328-5052 • www.ccm.edu

CCM LOGO CCM SEAL TITAN LOGO

CCM LOGO — Variations

PRIMARY COLOUR PALETTE — PANTONE, CMYK, RGB AND HTML

Primary Typeface — ITC Giovanni Bold

Pantone 202 CC 10 M 97 Y 61 K 48R 130 G 36 B 51HTML 822433

Pantone Cool Gray 6 (30% Black)C 36 M 26 Y 23 K 0R 166 G 173 B 180HTML #A6ADB4

Pantone 7506 CC 0 M 7 Y 23 K 1 R 236 G 222 B 187HTML ECDEBB

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Secondary Typeface — Helvetica Light

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Secondary Typeface — Helvetica Neue Medium

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Secondary Typeface — Helvetica Bold

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Primary Typeface — ITC Giovanni Book

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Primary Typeface — ITC Giovanni Book Italic

TYPEFACE SELECTIONS FOR OFFICIAL CCM PUBLICATIONS — Giovanni and Helvetica

DEPARTMENT LOGO EXAMPLES

The above Pantone color specification should be used wherever possible.When Pantone colors are not availble for real-world application then use the CMYK values indicated. When designing for the web then the above RGB or HTML values can be used.

Each of the selected Pantone colors are, reasonably and accurately, reproducible out of CMYK and RGB. This will ensure that wherever the logo is applied the brand colors will keep a level of continuity.

The CCM logo and Titan Logo should be printed in Pantone 202 and Pantone Cool Gray 6 following the color palette guidelines in these specifications. When using these two colors is not possible the variations below may be used.

The above variations are acceptable options when printing of 2 or 4 colors is not available or when printing on dark backgrounds. All other variations MUST be approved by the Department of Communications and College Relations prior to printing.

All departmens must follow the examples above and must not alter the official CCM logo in any manner. Do not ever stretch the logo or any part of it.

The correct proportions should be maintained at all times. Longer department names may be broken into two lines

Center forTeachingExcellence

(all black)

(all maroon - Pantone 202)

(all gray)

(all white)

(gray tree/white text)