Logo Questionnaire

Company/organization details What is your brand's name? Who are your competitors? (please include at least 3 brands) What sets you apart from others? What services or products do you provide? What motivated you to start this business?Branding If you had to describe your brand, what would it be? Why? What words would you like your customers to use to describe your brand? (professional, easy-going, precise, masculine, feminine, fun, playful, high-end, budget friendly, etc) Does your brand have a tagline or slogan that should be included with the logo?Design preferences What colour palettes might you prefer? Why? (please include visual references) Where will the logo be primarily used? What restrictions, if any, might there be on the logo? What words or icons must be included in the logo? What logos do you think your customers like and why? (Please include at least 3 examples. They don't have to be from your industry. Please include visual references.) What logos do you think your customers dislike and why?(Please include at least 3 examples. They don't have to be from your industry. Please include visual references.) In your opinion, what is the primary purpose for a logo?Target audience Who is the primary target audience? What are your main forms of advertising? How do most customers find out about your company?Misc. What is the main reason you decided to hire me? Which examples of my previous work share the qualities youd like this project to have when completed? (you can attach screenshots, or direct links to images)