LOGO

Group members: Tina Chris Karen Rae Janet Queenie

Artistry

Product

1. SKIN CARE2. AMWAY’S ARTISTRY

ESSENTIALS3. ARTISTRY'S TIME DEFIANCE 4. ARTISTRY PURE WHITE5. ARTISTRY ESSENTIALS COLOUR6. ARTISTRY™ CREME L/X

Skin Care Amway understands that sun exposure can

damage your skin's DNA and disrupt natural cell repair, it is therefore essential to protect your skin and your DNA.

AMWAY’S ARTISTRY ESSENTIALSSerious science with every day simplicity. Amway’s

ARTISTRY Essentials is for the practical side of a woman whose beauty routine is quick and efficient. Essentials is a comprehensive product line for all skin types providing optimal skin health with maximum ease of use.

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ARTISTRY'S TIME DEFIANCE Amway understands that today's woman is

determined to seize control of every aspect of her being. ARTISTRY'S TIME DEFIANCE products preserve and restore the appearance of youthful skin and prevent the visible signs of aging.

  ARTISTRY PURE WHITE Revealing the skin's pristine essence through

targeted treatments. For the woman who believes everything is

possible and seeks nothing less than the ideal ARTISTRY'S Pure White is the answer. Pure White products work to prevent, treat, and protect against skin discolouration.

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ARTISTRY ESSENTIALS COLOUR Makeup made easy with everything you'll need to

enhance your natural beauty Color cosmetics designed embrace and enhance

your own natural beauty including mistake-proof products to even your skin tone with neutral shades to subtly enhance the eyes, cheeks, and lips. 

ARTISTRY™ CREME L/X Experience the truth of skin transformation. Amway understand that today's woman expects

and demands the very best. ARTISTRY Creme L/X gives women the power of Cell Effect, re-energizing skin for optimum performance and a revitalized appearance

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Price

ARTISTRYARTISTRY

￥ 1998

￥ 1650

￥ 570

￥ 267

￥ 245

￥ 138

ARTISTRY

Price

Raging from RMB100 to 2000 some small pieces such as oil-Absorbing Sheets and

powder puff would be as cheap as RMB16.

They stated that ARTISTRY will no make any discounts but has special offer if you buy in suit.

￥ 1680

Target Market

Economics factors White collars

demographics

gender

age

Both males and females, but generally for females

From 25 to 60

Geography Has expand to over 80 markets Focus on whitening and anti-aging market in

China.

Social values Idea: Concise fashionable

Distribution

direct selling consumer goods and services were directly sold to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations

Producer Wholesaler Retailer Consumer

Traditional (fixed location) Retail Channels

Producer Independent Contractor Consumer

Direct Selling Channels

promotion

AdvertisementPacking Sales brochurePersonal selling

Advertisement

1.Websides 2. TV advertisement 3.sponsers

Advertisement

Packaging 1.mini -----easy to carry

2.Colorful –attractive 3.high quality

Sales brochurePersonal selling 1.easier to persuade ----the best way 2.Know the products directly 3.Truly touch and have a try

More Information

http://www.amway.com.cn/Amway/Amway001.html#artistry

http://baike.baidu.com/view/4220.htm http://www.artistry.com/