logo guidelinesicpindexing.toddsit.com/elite/pdf/idan elite... · primary usage: pms 356 c and 366...
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L O G O G U I D E L I N E S
To ensure consistency in Day & Night® brand
communications, the Elite Dealer crest can only
be used in accordance with the specifications listed
in the following pages.
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Logo Elements
Crest
Color Palette
Crest with Day & Night® Logo
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Logo Colors
GreenPMS 356CMYK: 95/0/100/27RGB: 0/133/63Hex: #007a33
Light GreenPMS 366CMYK: 20/0/44/0 RGB: 208/228/166Hex: #b7dd79
Dark GreenPMS 343CMYK: 98/0/72/61RGB: 0/88/61Hex: #115740
Color Lock-upThe primary color logo should be used for all digital
and color printing applications. Only the color specified
is allowed.
Spot printing in Pantone colors is the preferred
printing method. Using 4-color process printing when
spot printing is not an option. The CMYK breakdowns
do not preclude the important step of color proofing.
For accurate color matching, refer to a current
Pantone specifier.
Crest: 100% black Crest: 100% white Crest with Day & Night Logo: 100% black
Crest with Day & Night Logo: 100% white
Crest
Crest with Day & Night® Logo
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Logo Applications
Reverse LogoWhen printing the logo on dark or vivid backgrounds, use
the reverse logo. This is the preferred logo usage on dark
backgrounds and over photography.
To maintain visibility of the Elite Dealer crest and Day & Night®
logo, do not print on white or light colored backgrounds.
Do not use the color logo on busy backgrounds or
backgrounds where there isn’t enough contrast for
the logo to stand out.
Use of Logo in TextThe logo should never appear in text, such as a headline or
body copy. In text, the name should appear in the same font
and typographic treatment as the text surrounding it.
Color LogoWhen printing the logo on light backgrounds, use the
primary color lock-up.
Primary usage: PMS 356 C and 366 C
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Clearance Area & Minimum Size
Clearance AreaThe Elite Dealer crest and Day & Night® logo should always have
clear zones surrounding them—space free of any type or graphic
elements—in order to maintain their integrity.
The spacing indicated here should always be maintained when the
logo is reproduced in any form. When displaying the logo inside a
rectangular shape, place it inside the Recommended Rectangular
Space as noted below.
Minimum HeightThe measurements of the smallest recommended size for logo usage
(from the top of the oval to the bottom of the logo) are:
1.46 inches wide x .70 inches high
37.08 mm wide x 17.8 mm high
3.708 cm wide x 1.78 cm high
The clearance area around the logo is 1/4” on all sides
Crest Crest with Day & Night® Logo
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Element Arrangements
The Elite Dealer Crest and Day & Night® LogoTo ensure brand recognition and consistency, the Elite Dealer crest
must always appear in context with the Day & Night® logo. The way it is
displayed can, however, vary greatly depending on circumstance.
If the Elite Dealer crest and the Day & Night logo are within the clear zone
of one another, they must never be stacked vertically. Rather, the original
artwork file (.ai, .eps, or hi-res raster image) must be used. This ensures
that the Elite Dealer crest and Day & Night logo are in the standardized
lock-up arrangement.
If the two elements are not arranged within each other’s clear zones,
each individual element must maintain its own clear zone and both
elements must be displayed above minimum size as explained on pg 5.
When separated, the two elements should be used in a way that is
balanced. No layout should ever have both elements aligned to the same
side and the elements should have a clear size difference, (height ratio of
at least 2:1) depending on whether the layout’s objective is to emphasize
the Elite Dealer status or the Day & Night brand itself.
2:1 Ratio
Horizontal Arrangement Only
ex: Elite Dealer emphasized over Day & Night
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Apparel Use
For Apparel Printing & Embroidering For consistent and crisp apparel production, all apparel should
be printed using the apparel version of the logo, which omits the
cross hatching in the crest, using PMS colors when possible.
The Day & Night® logo and Elite Dealer crest must never be
printed on apparel side-by-side. One of the two elements can
be on the back or side, with each unique arrangement being
determined on a case-by-case basis.
For dark clothing, the white apparel versions of the Elite Dealer
crest and Day & Night logo should be used, while on light
clothing the full-color apparel versions apply.
White Apparel Logos
Polo ExampleHat Example
Full-Color Apparel Logos