Logo DesignLogo Design

•The Company Signature

•The Company Signature

4 types of Logos4 types of Logos

SymbolsPictographsLettermarksCombination marks

SymbolsPictographsLettermarksCombination marks

SymbolsSymbols

Marks without type.ELEMENTS not silhouettes of real things.

Marks without type.ELEMENTS not silhouettes of real things.

PictographsPictographspictogram (also spelled pictogramme) or pictograph

is a symbol representing a concept, object, activity, place or event by illustration http://en.wikipedia.org/wiki/Pictogram

pictogram (also spelled pictogramme) or pictograph is a symbol representing a concept, object, activity, place or event by illustration http://en.wikipedia.org/wiki/Pictogram

LettermarksLettermarksInitials or abbreviations Text only

Initials or abbreviations Text only

Combination MarksCombination MarksSymbol or pictograph + lettermark

combinedIf registered =Trademark

Symbol or pictograph + lettermark combined

If registered =Trademark

Find examplesFind examples

Take ten minutes to find an example of each type of logo on the internet.

Then copy/paste into an Illustrator file, label each, and save as a your name logo types.jpg file. Upload this file to the wiki page. Make a new page link on your page named your name logo types and make that jpeg appear in that window.

Take ten minutes to find an example of each type of logo on the internet.

Then copy/paste into an Illustrator file, label each, and save as a your name logo types.jpg file. Upload this file to the wiki page. Make a new page link on your page named your name logo types and make that jpeg appear in that window.

Logo ResearchLogo Research

See the following site:http://www.webdesignfromscratch.com/

web-design/logos/

1) Is this a legitimate site? How do you know? Write down on the page you will turn in with your sketches.

2) This site says there are four characteristics for logos to be good designs. List and describe on the page that will contain your sketches.

See the following site:http://www.webdesignfromscratch.com/

web-design/logos/

1) Is this a legitimate site? How do you know? Write down on the page you will turn in with your sketches.

2) This site says there are four characteristics for logos to be good designs. List and describe on the page that will contain your sketches.

What makes a Good Mark?

What makes a Good Mark?

The four characteristics: Shape, Presence, Weight, Contrast

Expression, connection to company goals and product

Careful with blends if any, 4 or fewer COLORS (black=a color)

Reduces well to 1” x 1” (Zoom out)Computer Skill, paths/technique.

The four characteristics: Shape, Presence, Weight, Contrast

Expression, connection to company goals and product

Careful with blends if any, 4 or fewer COLORS (black=a color)

Reduces well to 1” x 1” (Zoom out)Computer Skill, paths/technique.

Design ProcessDesign Process On the back of your examples of types of

logos that you printed out:Follow this design process: BRAINSTORM a company name and company

identity. Explain in a PARAGRAPH what your company

does, what kind of look you want for the logo, what kinds of colors would work best and why?.

Make 10 SKETCHES for your logos working 2-3 ideas progressively.

CREATE 2 logos for the same company. Rough one in Illustrator, one in Photoshop.

On the back of your examples of types of logos that you printed out:

Follow this design process: BRAINSTORM a company name and company

identity. Explain in a PARAGRAPH what your company

does, what kind of look you want for the logo, what kinds of colors would work best and why?.

Make 10 SKETCHES for your logos working 2-3 ideas progressively.

CREATE 2 logos for the same company. Rough one in Illustrator, one in Photoshop.