Logo Design

Elements that help in making logos

famous

Whether you are planning to operate internationally or want to market your product and services regionally. The elements of designing a logo would remain the same. Let’s take a look at these elements:

One thing that is very obvious in a good logo is that they are very simple. No fancy or complex graphic art work done.

But yet they are excellent memory triggers.

• Logo design should be simple and should not create confusion.

• Should be effective whether in full colors or black and white

• Should follow the designing principles of color, form, consistency and clarity.

• Should not lose its look and feel if reproduced on different objects.

• Should be able to project company’s image, strength and integrity.

Spiderman Logo

The spiderman character, its attributes and the famous spider man logo was designed by Stan Lee, Jack Kirby and Steve

Ditko. The spiderman logo has always been prominently featured on the chest of the traditional ‘red and blue’ spiderman costume.

The spiderman logo covers almost the entire width of spiderman’s chest. On an amusing note, the spiderman logo

comes in a close-up shot every time Peter Parker tears open his shirt to transform into spiderman and aims to get control of a

situation. It consists of a spider that relates the character to the spider skills and abilities. The spiderman logo has always been a part of the spiderman’s costume, even with many modifications.

Nike Logo

Simple, Fluid and Fast. These are the words used to describe the “Swoosh” in the Nike logo that has become one of the most recognized symbols in the world. The first Nike logo was designed by Carolyn Davidson in 1971 for just $35. Phil Knight, founder of Blue Ribbon Sports, Inc., hired Davidson to design a logo for a shoe stripe. Though the design did not enthrall Knight due to time constraints, the Nike ‘Swoosh’ logo was selected.

The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. According to legends, a Greek would say, "When we go to battle and win, we say it is Nike." Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibers used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced. Later, the Nike logo got registered as a trademark in 1995 and has become the corporate identity of Nike Inc. Apart from that, the Nike logo has been a sole contributor in the overall success of the brand.

Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world.

The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of adidas appearing on each product.

The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

The true meaning of the ‘sky blue and white quartered’ BMW logo is the most controversial issue of the company. According to Dr. Florian Triebel, Executive Board Member of BMW AG, “There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller. The other relates the BMW logo to Bavaria as the place where the products are manufactured”.

Beyond its strong line of pioneering products, lies an interesting and powerful corporate identity. Apple is probably the only company not to use its name in its logo. Yet, the Apple logo is one of the most recognized corporate symbols in the world. The first Apple logo was designed by Jobs and Wayne in 1976, featuring Isaac Newton sitting under an apple tree. It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: “Newton… a mind forever voyaging through strange seas of thought” with ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame.

That Apple logo was immediately changed by designer Rob Janoff into a multicolored apple with a bite taken out off its right side, better known as the “rainbow apple”. This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colors) done by Isaac Newton and possibly to tribute the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story. Even the term ‘Macintosh’ refers to a particular variety of an apple. But certain speculations exist about the proper meaning of the Apple logo. Some believe that the ‘rainbow colored’ Apple logo was used to advertise the color capability of the Apple II computer. Others, like author Sadie Plant of Zeroes and Ones, considers the Apple logo as homage to Alan Turning, the father of modern computing, who committed suicide using a cyanide-laced apple.

For the last few years, the Apple logo has appeared in various colors (aqua color scheme was famous among all). But now Apple has discontinued the use of bright colors in the Apple logo, instead opting for white and raw-aluminum color schemes. The polished chrome logo seems to fit ideally. The silvery chrome finish in the new Apple logo is consistent with the design scheme and freshens up the icon. For whatever reason Apple Inc. had to revamp its logo, the new Apple logo got a hearty endorsement by the customers and critics around the world. It can widely be seen on all Apple products and retail stores; and has become one of the world’s most renowned brand symbols.

The New England Patriots, commonly called the "Pats" by sports writers and fans, are a professional American football team, established in 1959 in Great Boston. It is part of the Eastern Division of the American Football Conference (AFC) in the National Football League (NFL). The team's name is inspired by

Boston’s role in the American Revolution and has achieved great success in the past decade winning multiple Super Bowl titles and setting many records. It was earlier known as the Boston Patriots but entered the league in 1960 with a new

name, New England Patriots.The original logo of the New England Patriots was a stylized depiction of a

Revolutionary War tricorne hat. Midway through the first season, it was replaced by an image of a New England Revolutionary War militiaman snapping a

football, developed by artist Phil Bissell. Patriots owner William Sullivan coined the logo's nickname — "Pat Patriot" — in late 1961.

This primary logo was in use from 1961-1992. It portrays a Patriot in red, white, and blue who is about to hike the football. The logo successfully expresses the

determination and stimulation of the team.

"Pat the Patriot" logo was the most ornate and graphically detailed logo to be used anywhere in North American, but later it was replaced. From 1993-1999, the logo used by the team displayed the silhouette of a Patriot's head wearing a red-white-and-blue tricorne hat.

Since 2000, this logo is in use by the New England Patriots. It demonstrates a silver patriot with naval blue shadow and hat with red stripes. This Patriots logo is known to Boston sports fans as the "Flying Elvis", due to the Minuteman's sideburn and pout. Not much changes were made to the logo except making the blue shades more deeper.

                                    A fact that has been empowering the Patriot logo is that it has been always using a color scheme matching the American flag. This color palette has not only made the logo one of the most recognized sports symbols of the world but also reflects the determination and strength of the team. Undoubtedly, the logo portrays The Patriots as one of the most elusive and challenging teams of the world.

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Quiz: Write the name of the company next to the corresponding number.

Sketchbook Assignment

• Find ten different logos (on the internet)

cut and paste them to one page, print, glue in your sketchbook.