logo design & corporate identity workshop

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    BrandingCorporate Identity

    LogoLogoDesign&

    BrandingCorporate Identity

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    o o What is Logo Design ?

    History of Logo (Sign/Mark) Design

    Logo design development Journey

    Think before Logo Design Logo Design process

    Why logo need evolution

    Copyright process

    Design

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    What is Logo Design ?

    A logo is not just a mark

    it reflects a business's commercial brandthrough the use of shape, fonts, colour, and / or images.

    A logo is for inspiring trust, recognition and

    attraction for a company or product

    A logo is a marketing communication material,

    representing your company from your business cards

    to promotional brochures, or a nationwide

    broadcasted TV commercial.

    Logos are the foundation of a company's visual image, a first-rate logodesign is Important. A professionally designed logo is a must for anyone

    who has a business or product that they want to promote via any

    medium.

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    History of Logo (Sign/Mark) Design

    The name logo may seem to have come into existence only in

    recent years but in fact it has been with us all along the record ofhuman history.

    Ancient Era

    Archeological survey shows that many early Greek and roman

    coins bear the monograms or logos of rulers.

    This identity draw had started well

    before any systematic written language evolved

    The word logo means a name, symbol or trademark,which is designed for easy recognition.

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    Logo design development journey

    The emergence of the information age changed the face of

    logos and logo design.

    As per technology logo design trend chang

    Now when we look back to the last 5-10 years

    we will see how logo designs have undergone changes in leaps

    & bounds. Some of the all time famous logos are:

    IBM, BMW, Mc Donalds, Nike, and Mercedes

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    Think before Logo Design

    A logo must be describable

    A logo must be memorable

    A logo must be effective without colour

    A logo must be scalable i.e. effective when just an inch in size

    Color & Shape is important in Logo

    - Combination (icon plus text )

    - Logotype / Wordmark / Lettermark (text or abbreviated text)

    - Icon ( symbol / brand mark )

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    The Design Brief

    Research and Brainstorming

    Sketching

    Conceptualising & Prototyping

    Send to Client for Review

    Revise and Add Finishing Touches

    Supply Files to Client and Provide Customer Service

    Logo Design process

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    Why logo need evolution

    When you update or Re-Brand a great product to make itan even better one

    Up to date with Scenario

    Stand out and be refreshingly from different Competitor

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    Tradmark - Register process

    Apply for registration

    Process of registration

    Time period to get registration

    TM

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    Identit What is Corporate Identity

    Corporate Communication Management

    Corporate Identity Guideline Manual

    Concentration of design standard

    Consistency follows

    Corporate

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    What is Corporate Identity

    Corporate visual identity plays a significant role in the way an

    organization presents itself to both internal and external market.

    In general terms, a corporate visual identity expresses the

    values and ambitions of an organization, its business, and its

    characteristics.

    The organisation wants to present itself as clear and

    comprehensible

    The organisation wants to symbolise its ethos, its attitudes

    and personality.The Organisaion wants to differentiate itself & its products

    from those of its competitors in the marketplace

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    B di

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    Brandin What is Branding

    Name

    Find out the most suitable tool

    What it Takes to build a Brand ?

    Brand Ambassador

    Umbrella Brand

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    What is Branding

    Brand is the proprietary visual, emotional,

    rational, and cultural image that you associate

    with a company or a product.

    When you think Air-tel, you might think telecommunication. When

    you think Amul, you might think of Milk products or

    "The test of India." When you think Sony, you might think "Electric

    Producs." The fact that you remember the brand name and have

    positive associations with that brand makes your product selection

    easier and enhances the value and satisfaction you get from the

    product.

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    Naam me bahot kuch rakka hai...!

    A great brand name is one of the most powerful

    forces in branding, marketing and advertising. It is at

    once the story about what makes you different from

    your competitors and the emotional tug that

    connects you with your audience.

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    What it Takes to build a Brand ?

    - Consistency

    - Product Performance

    - Service Performance

    - Advertising

    - Identify Customer Touch Points

    - Assess the Communication Need

    - Measure and Improve

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    A brand ambassador a well-connected person

    or a celebrity who is used to promote andadvertise a product or service.

    Brand Ambassador

    A company achieves some clear-cut goals by using a brand

    ambassador. It works out in building brand loyalty, as the

    consumer may have interest on that particular celebrity.

    So when he or she would see that celebrity on an advertisement,

    then that person could get motivated to use that product or

    service, as a respected person is involved.

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    Umbrella Brand

    An umbrella brand is a parent brand that appears on

    a number of products that may each have separatebrand images.

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    Thank you

    There is great beauty in simplicity.

    That which is simple is close to Truth.

    Altaf Shaikh - Graphic Designer