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Logo Design Part 2 Saul Bass

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Page 1: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Logo Design Part 2

Saul Bass

Page 2: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Types of Logos

PictorialAbstractTypographic, LetterformInclusiveEmblem

Page 3: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Pictorial

Page 4: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Abstract

Page 5: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Typographic, Letterform

Page 6: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Inclusive

Page 7: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Emblem

Page 8: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Type Classifications

Serif Sans-Serif

Page 9: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Type Classifications

Script Display

Page 10: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Kerning

Page 11: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract
Page 12: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract
Page 13: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Kerning

Page 14: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

Make a Cohesive ShapeAlign, align, align!

Page 15: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

...Even if it’s an Implied Shape

Page 16: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract
Page 17: Logo Designprofessorswisher.com/handouts/372/logos-part2.pdfLogo Design Part 2 Saul Bass Types of Logos Pictorial Abstract Typographic, Letterform Inclusive Emblem Pictorial Abstract

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