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Business Plan Theory
Contents
EXECUTIVE SUMMARY
PRODUCT
MARKETING PLANNING
MANAGEMENT AND RESOURCE PLANNING
FINANCE AND FEASIBILITY
Executive Summary
Is a short resume to convince
your client
Executive Summary Contents
COMPANY INFO
POINT OF INTEREST
Corporate VISION & MISSIONEXECUTIVESUMMARYBUSINESS SUMMARY
MARKET FUTURE PROJECTION
FUND COMPOSITON
Product
Our Product
ProductManagement
ProductConcept &
Development
ProductEminence
ProductMarketing
Product Lifecycle
Marketing Planning
Measurement Of Progress
Performance Analysis
StrategicPlanning
an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.
The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored.
Is post-launched analysis after the product launched to the market
Strategic Planning
STP Analysis
Marketing Mix Strategy
Competitor Analysis
Marketing Planning
SWOT Analysis
Measurement Of Progress
1
Changes in the environment mean that the forecasts often have to be changed
2
In many cases the best (most realistic) planning cycle will revolve around a quarterly review
3
Best of all, is probably a quarterly rolling review - planning one full year ahead each new quarter
Plans only have validity if they are actually used to control the progress of a company: their success lies in their implementation, not in the writing'.
Performance Analysis
Performance analysis
B
E
C
D
ASales analysis
Market share analysis
Expense analysis
Use of Marketing Plans
Financial Analysis
MANAGEMENT AND RESOURCE PLANNING
Supply ChainManagement
Intelectual PropertyManagement
ProductManagement
Finance & RiskManagement
Operation Management
HR Management
Available M&R
M&R Planning Also Include :M&R Planning Also Include :
Organization Structure
Job Description
Job Specification
MANAGEMENT AND RESOURCE PLANNING Cont.
FINANCE AND FEASIBILITY
Financial Document
Total Project Cost
Operational Cost
Profit/Loss
Cash Flow
Balance Sheet
Feasibility
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